Lara Esper Esper

Franchisees CEO and Owner at Usaflex
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US
Languages
  • Portuguese Likas na wika ito o bilingual dito
  • English Professional
  • Arabic Likas na wika ito o bilingual dito

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Experience

    • Brazil
    • Apparel & Fashion
    • 100 - 200 Employee
    • Franchisees CEO and Owner
      • Nob 2016 - - Kasalukuyan

      • CEO/Owner of Usaflex Franchised store at Flamboyant Shopping – Goiania, Brazil• CEO of 8 Usaflex Franchised stores located at:o Goiania Shopping – Goiania, Brazilo Brasil Park Shopping – Anapolis, Brazilo Center Shopping – Uberlandia, Brazilo Conjunto Nacional – Brasilia, Brazilo Park Shopping – Brasilia, Brazilo Taguatinga Shopping – Brasilia, Brazilo Alameda Jardins – Palmas, Brazilo Buriti Shopping – Aparecida de Goiânia, Brazil• Responsible for:o Provide HR expertise and guidance to managers regarding employee matters, working closely with both to foster strong work relationships, builds morale, teach technology , disseminate all policies and procedures, and increase productivity and retention.o Assist with recruiting efforts as needed.o Ability to recognize, analyze and quantify market trends.o Attends trade shows, conferences and showrooms to research new trends and products;o Purchase of all the store’s products of collection and also marketing material, general and launching supplies. o Set up of store’s systems.o Provide training in all areas.o Provide prompt resolutions for store inquires.o Drive sales, meet goals and deliver margin improvements. o Proven analytical thinking around trends, sales, inventory and turn.o Build direct relationships with key suppliers, negotiating contract, terms and conditions.o Analyze style, model and category to optimize performance and improve future decision making. o Develop and implement new sales initiatives, strategies, launches, brand promotion and programs to capture key demographics. o Maintains visual merchandising standards of total stores.o Reinforce stores strategies to reduce shrink.o Determines product life cycle planning for store and drives business growth though short and long term actionso Coordinate activities to operationally prepare for store openings/ renovations/ relocation.

    • Strategic Management
      • Ene 2010 - - Kasalukuyan

      Also currently, part of the Board of Directors of the company • Make sure the company is able to compete in the market that it is inserted. And to lead in all aspects. • Identify benchmarks, realigning resources – financial and human – and putting leadership resources in place to oversee the creation, sale, and deployment of products and services. • Extends to internal and external communication practices as well as tracking to ensure that the company meets goals as defined in its strategic management plan.

    • Information Technology Project Manager
      • Ene 2004 - Ene 2019

      * Currently part of the board of Directors • Speaking to the management team/clients to find out what they want and to advise them objectively on where IT might make a difference to the business. • Plan the stages of the project and how each of them affects the business. • Coordinate the project team. • Agreeing costs, timescales and standards to be met and monitoring these throughout the project. • Adjusting the plans where and when needed. • Making sure there is a smooth change over from the old system to the new one.• Keeping management and clients updated on progress. • Evaluation of each project stage and once completed.

    • Executive Export Brazil
      • Ene 2012 - Ene 2016

      • Analyze trends of the customers and developing sales plans and strategies to meet their needs in the Lebanon’s market • Identify new business opportunities by tapping the potential customers from Lebanon. Responsible for managing the sale of products or services to customers in Lebanon. • Build up and maintain good relationships with industries and distributors. • To make & maintain all the documents related from every enquiry to the order dispatch.• Receive documents and initiate logging process, confirm data received is in compliance with all custom requirements, process all documents in accordance with requirements, coordinate cargo availability and arrange pickup and delivery, and finalize billing and distribute documents as required. • Review daily monitoring reports, ensure all measurements standards are met, and proactively report non-conformances.

    • Project IT Manager
      • Ene 2008 - Ene 2012

      • Managed and lead IT Application Development team to implement enterprise business solutions. • Created and set performance plans for the team aligned to strategic plans. • Identified and resolved gaps in skills, processes, and resources. • Set deadlines, assigned responsibilities, mentors, and monitors progress of the team. • Worked with stakeholders and functional areas to develop business requirements. • Developed guidelines for capturing business requirements.• Managerial duties included budget creation, resource augmentation, relationship building with vendors, external teams, and resource allocation.

    • Retail
    • 1 - 100 Employee
    • Business Development Manager
      • Ene 1985 - Ene 2010

      • Manage, coach and lead a team of 300 salespeople in 20+ stores • Establish and carry out departmental or organizational goals, policies and procedures• Direct and oversee an organization’s financial and budgetary activities• Manage general activities related to making products and providing services• Innovate by applying new technologies in the workplace• Consult with other executives, staff and board members about operations• Negotiate or approve contracts and agreements• Appoint department Heads and managers• Analyze financial statements, sales reports and other performance indicators• Identify places to cut costs and to improve performance, policies and programs• Open new stores, analyzing the location, costs, market, and opportunities.• Negotiate contracts with malls and owners of the location.• Start a process of franchising the operation and the brand

    • Brazil
    • Retail
    • 1 - 100 Employee
    • Salesperson
      • Ene 1980 - Ene 1985

      • Collected information from clients using active listening to ensure their needs were met• Made sure every client felt comfortable in the store by having a positive attitude and excellent customer service• Maintained a clean and organized showcase and store and welcomed clients in a friendly manner daily • Collected information from clients using active listening to ensure their needs were met• Made sure every client felt comfortable in the store by having a positive attitude and excellent customer service• Maintained a clean and organized showcase and store and welcomed clients in a friendly manner daily

Education

  • University of California, Berkeley
    Certificate, Entrepreneurship and Innovation
    2010 - 2011
  • FGV - Fundação Getulio Vargas
    Master of Business Administration - MBA, Marketing
    2008 - 2009
  • Pontifícia Universidade Católica de Goiás
    Bachelor's degree, Business Administration and Management, General
    2001 - 2007
  • FIA - Fundação Instituto de Administração
    Certificate Intensive Course of Retail Specialization, Business Administration and Management, General
    2002 - 2002
  • Language Studies International
    Certificate, Standard English
    -
  • Senac Brasil
    Certificate, Advanced Excel
    -
  • Senac Brasil
    Certificate of WEB Design, Computer/Information Technology Administration and Management
    -
  • Senac Brasil
    Certificate in Visual Basic, Information Technology
    -
  • Senac Brasil
    Certificate of Hardware Configuration and Maintenance, Information Technology
    -
  • Senac Brasil
    Certificate of Programing Logic, Computer/Information Technology Administration and Management
    -

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