Marketing Manager

• Mar 2022 - Present

Vira Health combines data, clinical best practice and behaviour change to solve the health and quality of life problems that affect billions of women worldwide. Their first app, Stella, was launched last year and supports women through menopause. My role on the marketing team includes: - Email strategy - growth, engagement, retention. Achieved 57.5% audience growth and 77% increase in click per unique open. - Content strategy - ideation, SEO management, managing the content calendar. Organic search improved by 114%. - Commercial partnerships - building opportunities with relevant organisations to expand reach - PR - campaigns and launch planning as well as reactive PR - Collaborating with social media planning for content creation Show less

Senior Digital Editor

• Apr 2021 - Mar 2022

Backed by government, MoneyHelper provides free, unbiased guidance on money and pensions for those who need it most. - Produce, commission and optimise high-quality content for the MoneyHelper website and blog. - Work with SEO, analytics, UX and production teams to optimise the website and enhance user experience. - Collaborated with developers, project managers and others to enable the successful CMS migration of the MoneyHelper blog from Publify to AEM. - Worked with our branding team to ensure a smooth transition on our social channels during our rebrand. - Collaborate with the press and corporate affairs team during events such as launching MoneyHelper and promoting campaigns such as Talk Money Week and Pension Awareness Week. - Write and update copy for the MoneyHelper tool Couch to Financial Fitness in collaboration with stakeholders including subject matter experts. - Partner with relevant organisations for cross-promotional activity. - Use analytics to optimise and improve existing social promotion. - Manage Facebook groups to optimise growth and audience engagement. - Set up robust trackable workflows for auditing purposes. Show less

Editor

• Sep 2013 - Apr 2021

A strategic, analytical and commercially focused editor, I ran a fast-growing website, achieving over 3 million page views a month. Under my direction, our data-led strategy improvements resulted in a YoY 30% increase in users, a 32% increase in organic search traffic and a 30% increase in brand awareness. Content strategy, press, SEO optimization and social media are all important parts of my role and I'm constantly looking for new ways to engage and reach new audiences, improve UX, and pursue commercial and cross-promotional partnerships with other organisations. Show less

Associate Editor/Head of Local

• Oct 2012 - Aug 2013

Managing Editor

• Jul 2004 - Oct 2012

A varied and combined editorial and production project-management role, involving: • Sourcing, acquiring and commissioning new books/manuscripts and championing new authors. • Maintaining good working relationships with literary agents. • Attending author events, launches and other relevant meetings. • Negotiating terms of publishing agreements and drawing up contracts. • Social media promotion. • Ensuring all titles are published to schedule and to an exceptionally high standard whilst keeping within tight budgets. • Publishing strategy • Coordinating authors, freelancers and suppliers. • Project managing editorial and production processes, from manuscript delivery, through the copy-editing and proofreading stages, negotiating timeframes and costs with freelancers and printers, to receipt of printed copies. • Overseeing typesetting and ebook preparation in InDesign. • Budget • Promotional content for book. • Negotiating terms with printers, overseeing estimates and checking off and maintaining records of invoices. Show less

Production Editor

• Jul 2003 - Jul 2004

Managing the production of twelve academic journals, ranging from quarterly to eight publications a year, including titles on health sciences, linguistics, and psychology. The role included: • Extensive copyediting and proofreading. • Managing a demanding workload whilst adhering to strict deadlines. • Good personal communication between authors and editors, freelancers and designers, typesetters and printers. • Creating and maintaining comprehensive spreadsheets and schedules. • Preparation of clear and concise reports to effectively present the budget, marketing points, and journal content on a fortnightly basis to the management, directors, and editorial board. Show less