Experience

Self-employed

• United States
• Advertising Services
• 700 & Above Employee

• Marketing Specialist

  • Jan 2007 - Present

  Freelance Consultancy 2007 - 2019• Created a new brand architecture and identity for Soil Association & Essential Cooperative – running focus groups, depth interviews, creative workshops and managing design agency creative• Created a brand positioning and customer profile for lifestyle brand Liz Earle Wellbeing, embedding new insight into marketing and editorial teams.• Created a new global innovation process for BP motor oils that was rolled out world-wide.• Tested and refined ad creative for Cannon, facilitating focus groups in UK, Italy, France and Spain.• Managed business development workshops for multiple regional start-ups, helping entrepreneurs with brand positioning, marketing, comms & financial planning.• Sat on the board of a Community Business Society, developing concepts & financial plans for a zero-waste refill shop, a community bakery and a co-working space.



Glint & Glory

• Co-Founder / Director

  • Sep 2014 - Feb 2018

  •• Started a beauty accessory and events business with a partner. • Managed all finance and marketing and was responsible for building the website, brand identity, copywriting, digital sales, marketing & social media. • Built a customer database of 1500+ and wholesaled products in Selfridges & boutique shops across Europe. • Delivered VIP party services at festivals (Glastonbury, Wilderness), corporate events & private parties. • Recruited and managed a team of 5 part-time staff.



HenleyHeadlight

• Senior Strategic Consultant

  • 2001 - 2007

  • Worked with senior management teams at Diageo, Unilever, Ford, Norwich Union, GSK to deliver global brand strategy that was cascaded across UK and international marketing teams. • Set up an innovative research project tracking 50+ consumer behaviour across USA, Japan, Italy, Sweden and UK, and used consumer insight to help brand teams innovate new products and services for older consumers.



Freelance TV Production

• Assistant Producer

  • 1997 - 2001

  • Made documentary films for Channel Four and BBC on ‘The Nature of Power’, ‘Drugs in Britain’, ‘The History of British Humour’, ‘British Dialects: Shetland to Scilly Isles’, 'What's Right & Wrong with the BBC' • Worked at Fulcrum TV, Films of Record, Skyscraper Films, October Films, Middlemarch & BBC Corporate Affairs.