Experience

Mental Health Coordinating Council

• Australia
• Mental Health Care
• 1 - 100 Employee

• Communications and Advocacy Manager

  • Jan 2021 - Present

  Communications and advocacy strategy to maximise the organisation's reach and impact as a peak body and highlight issues important to the non-government mental health sector and the people it works to support. Developing membership growth through advocacy and engagement. Communications and advocacy strategy to maximise the organisation's reach and impact as a peak body and highlight issues important to the non-government mental health sector and the people it works to support. Developing membership growth through advocacy and engagement.



Australian Red Cross

• Australia
• Non-profit Organizations
• 700 & Above Employee

• Communications Lead

  • Jan 2018 - Jan 2021

  Direct creation of communications strategy and tactics to advance organisational goals, boost revenue, and inspire social change. Design and execute high-quality content for multiple audiences across digital and print channels to improve consumer engagement and enhance brand visibility. Identify target audience and ensure strategy alignment with brand identity to maximise consumer engagement. Execute producing marketing materials such as compelling copy for multiple platforms including website, email, and social media channels. Establish productive relationships with key stakeholders internally and externally to ensure consistent brand messaging. • Spearheaded strategy and execution of public information and communications response during COVID-19 pandemic for complex not-for-profit. • Improved audience engagement and public awareness by directing communications strategy for new mental health application, My Team. • Drove communications strategy and implementation for national, Emergency Preparedness Week in 2019 and 2020. Campaign delivered above merits on engagement and actions taken. • Boosted brand perception of organisation during Black Summer Bushfires in 2019/2020 by developing cohesive messaging, taking on role of spokesperson to background journalists, as well as communicating effectively with senior spokespeople. Show less



KAN agency

• Sweden
• Technology, Information and Internet
• 100 - 200 Employee

• Copywriter

  • Jan 2017 - Jan 2018

  Drove delivery of entire content lifecycle from planning & developing of creative content to executing marketing campaigns for large international brands including Sony, Ikea, and Tetra Pak. Collaborated with key external stakeholders to ensure campaigns produced complimented style and tone of brand while adhering to agreed timelines. Conducted thorough editing and proofreading to ensure delivery of quality, error-free content. Achieved organisational targets through accurate interpretation of briefs and in-depth understanding of client needs. Evaluated campaigns through consistent monitoring and tracking to measure campaign effectiveness. • Directed development of creative strategy to successfully reposition achievements related to recycling for large global packaging company. • Exceeded client expectations by developing strategy for multiple social & web campaign product launches while ensuring KPIs and social media metrics were surpassed. Show less



Australian Red Cross

• Australia
• Non-profit Organizations
• 700 & Above Employee

• Multimedia Manager

  • Nov 2013 - Dec 2016

  Coordinated creation and execution of multimedia campaigns, social media posts, content for website, and video stories to optimise brand awareness as well as improve company profitability. Supervised team of three multimedia producers to ensure well-researched, creative content production. Ensured content was delivered while adhering to timelines and budget. Oversaw production schedule for multiple projects to ensure content aligned with organisational priorities. • Directed successful execution of flagship video by taking on role as creative and project lead. • Pioneered creation and successful delivery of organisation’s first virtual reality film. • Collaborated with Powerhouse Museum by acting as project lead for refugee storytelling. Show less



Australian Broadcasting Corporation (ABC)

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Producer

  • 2008 - 2013

  Led end-to-end production management of high value domestic and international news stories inclusive of error-free scripting, detailed editing, and quality voicing for flagship 7pm bulletin, News24 and ABC Online. Collaborated with internal departments to determine content of broadcasts across all platforms. Executed and delivered strong content to ensure seamless flow of content for bulletins. • Advanced organisational goals by producing well-balanced, accurate news while adhering to strict deadlines. • Ensured quality coverage of news stories adhering to strict deadlines under pressurised conditions. • Took ownership of producing news concerning significant international news stories inclusive of New Zealand earthquake and Boston bombings. Show less



Freelance Video Professional

• Media Production
• 700 & Above Employee

• Documentary Filmmaker

  • 2006 - 2008

  Research, film, write and co-direct two documentaries for broadcast on ABC and SBS TV: Suburb 4 Sale, SBS TV Dancing with the Prime Minister, ABC TV Key achievements • Dancing with the Prime Minister was nominated for an UN Media Peace Prize, selected for the International Festival of Short Films in San Francisco and included in the Museum of Democracy film collection in Canberra. Research, film, write and co-direct two documentaries for broadcast on ABC and SBS TV: Suburb 4 Sale, SBS TV Dancing with the Prime Minister, ABC TV Key achievements • Dancing with the Prime Minister was nominated for an UN Media Peace Prize, selected for the International Festival of Short Films in San Francisco and included in the Museum of Democracy film collection in Canberra.



Rural Doctors Association of Australia

• Hospitals and Health Care
• 1 - 100 Employee

• Media and Communications Advisor

  • 2006 - 2008



Special Broadcasting Service (SBS) Australia

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• News Reporter

  • 2003 - 2006

  Produced domestic and international news stories for flagship daily TV news bulletins. Film and script current affair stories for SBS Insight. Produced domestic and international news stories for flagship daily TV news bulletins. Film and script current affair stories for SBS Insight.



BBC

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Broadcast Journalist

  • 2000 - 2002

  Write and produce high quality international news stories for BBC World TV News. Work with correspondents in the field to deliver high quality news stories, in high stress situations to tight deadlines. Write and produce high quality international news stories for BBC World TV News. Work with correspondents in the field to deliver high quality news stories, in high stress situations to tight deadlines.



Nine

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Political Reporter

  • 1998 - 2000



Imparja Television

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Journalist

  • 1996 - 1998