Lara Black

They Ask, You Answer Certified Coach at They Ask, You Answer
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Location
McKinney, Texas, United States, US

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • They Ask, You Answer Certified Coach
      • Jan 2023 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Executive Account Director
      • Feb 2021 - Nov 2023

      Dallas-Fort Worth Metroplex -Manage the entire client lifecycle from sales support to onboarding and account management -Strategize and implement complete marketing campaigns for clients on both organic and paid channels -Manage a multidisciplinary team of marketers to deliver on time and on budget -Host leadership meetings, set internal strategy, and measure progress -Develop junior employees, host internal training programs and meetings -Coach marketing clients to create and implement full-funnel content… Show more -Manage the entire client lifecycle from sales support to onboarding and account management -Strategize and implement complete marketing campaigns for clients on both organic and paid channels -Manage a multidisciplinary team of marketers to deliver on time and on budget -Host leadership meetings, set internal strategy, and measure progress -Develop junior employees, host internal training programs and meetings -Coach marketing clients to create and implement full-funnel content marketing strategies -Reporting and metrics -Create and edit content, website pages, and other marketing content -Lead technical and content based SEO initiatives Show less

    • United Kingdom
    • Leasing Non-residential Real Estate
    • Vice President of Content Marketing
      • Apr 2019 - Feb 2021

      -Lead Marketing Operations to drive team performance and visibility (i.e. Processes, metrics & analytics, campaign execution and tracking, budget) -Evolve key engagement metrics and enhance the process of reporting to give full visibility on the overall marketing performance -Connect the dots between team members to deliver a cohesive translation of brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness… Show more -Lead Marketing Operations to drive team performance and visibility (i.e. Processes, metrics & analytics, campaign execution and tracking, budget) -Evolve key engagement metrics and enhance the process of reporting to give full visibility on the overall marketing performance -Connect the dots between team members to deliver a cohesive translation of brand strategy into integrated digital marketing plans and campaigns that connect with consumer experience(s) to increase awareness, consideration, and conversion -Oversee cross-functional team members to deliver a cohesive content and end-to-end social experience based on user signals, data, and consumer needs to deliver an authentic, trusted and personalized consumer journey -Develop and execute a complete content strategy based on user signals, data, and consumer needs to deliver an authentic, trusted and personalized consumer journey for all of Rent Bridge’s marketing clients. -Select and lead the implementation of new marketing initiatives to drive conversions for ourselves and our clients.

    • Content Strategist
      • Nov 2017 - Apr 2019

      White Bear Lake, MN -Build and execute effective inbound campaign strategies to increase qualified traffic and leads. -Guide content teams and uncover content opportunities. -Plan and promote content with the goal of attracting, engaging, and influencing our buying audience at various stages in the marketing funnel. -Client Account Management. -Project Management.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Assistant Property Manager
      • Jul 2016 - Nov 2017

      • Oversee and assist in the management and development of administrative & engineering staff • Responsible for reviewing tenant billing, invoice coding, and accounts payable • Prepare monthly financial reports including variance, executive summary, and aged receivables • Ensure tenant accounts remain current and collect on aged accounts • Ensure compliance with operating budget • Prepare annual operating budgets • Create procedures and train best practices to assist… Show more • Oversee and assist in the management and development of administrative & engineering staff • Responsible for reviewing tenant billing, invoice coding, and accounts payable • Prepare monthly financial reports including variance, executive summary, and aged receivables • Ensure tenant accounts remain current and collect on aged accounts • Ensure compliance with operating budget • Prepare annual operating budgets • Create procedures and train best practices to assist transition from facilities to multi-tenant operations • Maintain property to Class A standards • Competitively bid projects and select vendors • Assist in construction meetings, vendor coordination, and ensure contractor compliance with building rules and regulations • Create and maintain commencement letters, lease abstracts, ROE, and vendor contracts • Maintain relationships with and oversee janitorial, security, and landscaping vendors and staff • Responsible for daily operations of over 1,000,000 rsf. of commercial multi-tenant space Show less

    • Real Estate
    • 1 - 100 Employee
    • Property Services Coordinator
      • Mar 2015 - Apr 2016

      Irving, TX • Assistant to Property Manager, providing full administrative support • Maintain accurate building files including tenant leases, service contracts, accounting and insurance • Responsible for tenant billing, coding and processing invoices for payment • Prepare monthly financial reports including variance and aged receivables • Initiate collections of past due amounts • Produce and monitor purchase orders for non-contract materials and services, ensure compliance with operating… Show more • Assistant to Property Manager, providing full administrative support • Maintain accurate building files including tenant leases, service contracts, accounting and insurance • Responsible for tenant billing, coding and processing invoices for payment • Prepare monthly financial reports including variance and aged receivables • Initiate collections of past due amounts • Produce and monitor purchase orders for non-contract materials and services, ensure compliance with operating budget • Maintain and monitor work order system • Utility tracking including submeter billing, track expenses for budgets and reconciliations • Assist in preparation of annual operating budgets • Coordinate fire/life safety procedures and training for tenants • Quickly resolve tenant concerns to their satisfaction following Property Manager Show less

    • United States
    • Commercial Real Estate
    • 1 - 100 Employee
    • Property Services Coordinator
      • May 2014 - Mar 2015

      Dallas, TX • Assistant to Property Manager • Tenant services, problem resolution, and correspondence • Update certificate of insurance list for tenants and vendors to ensure compliance • Attended meetings for Property Manager with janitorial, landscaping and security account manager • Coordinating building services such as maintenance, cleaning and security • Assisted with all special events held in the building. • Maintained and developed building’s tenant and work order system

    • United States
    • Computers and Electronics Manufacturing
    • Operations & Marketing Specialist, Executive Assistant
      • Aug 2013 - Apr 2014

      • Managed all aspects of tradeshow event planning including coordination with vendors, set-up and tear-down of site, and staffing event • Managed customer service using both phone and electronic formats • Formulated and implemented marketing strategies and procedures such as e-blasts and advertising opportunities • Worked with marketing, operations, public relations, and C-level executives to ensure all departments were working in conjunction • Sourced and secured high level… Show more • Managed all aspects of tradeshow event planning including coordination with vendors, set-up and tear-down of site, and staffing event • Managed customer service using both phone and electronic formats • Formulated and implemented marketing strategies and procedures such as e-blasts and advertising opportunities • Worked with marketing, operations, public relations, and C-level executives to ensure all departments were working in conjunction • Sourced and secured high level sponsorship of a major televised event • Assisted in the creation of marketing materials and product packaging • Managed temporary teams of brand representatives • Assisted in the creation and implementation of policies and procedures Show less

    • United States
    • Events Services
    • 1 - 100 Employee
    • Executive Assistant / Meeting Planner
      • Jul 2012 - Jun 2013

      I assisted the executives in all functions, from preparing letters, invoices, and emails to designing brochures and promotional materials for a variety of clients. Maintained membership as well as marketing and sponsorship databases. Correspond with speakers at events and ensure that every detail of their session is accounted for. Assist with Audio/Visual needs at conferences. Attend functions as support to the executives. Administrative duties, mailings, phones and the assistance to all… Show more I assisted the executives in all functions, from preparing letters, invoices, and emails to designing brochures and promotional materials for a variety of clients. Maintained membership as well as marketing and sponsorship databases. Correspond with speakers at events and ensure that every detail of their session is accounted for. Assist with Audio/Visual needs at conferences. Attend functions as support to the executives. Administrative duties, mailings, phones and the assistance to all personnel in the office. Customer service. Show less

Education

  • University of Phoenix
    Master of Business Administration (M.B.A.)
    2014 - 2016
  • University of Phoenix
    Bachelor of Science (B.S.), Psychology
    2011 - 2014
  • Century College
    Communication and Media Studies
    2004 - 2007

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