Lanna Lottman Espinoza

Chief Product Officer at Ponto Footwear
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Contact Information
us****@****om
(386) 825-5501
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5.0

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Marcio A. Porcher

Lanna has a broad knowledge of the whole product cycle, from creation to final product. Really engaged to deliver the best and most comfortable products for the final consumer. A truly ambassador for a brand. Enjoyed and learned a lot working with her.

Sidnei da Silva

Lanna is a great professional with rich understanding of product development and commercialization. Always open mind for new ideas and projects. She is able to lead and drive teams to reach expected results. It was a pleasure to work with her for about 5 years.

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Experience

  • Ponto Footwear
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Chief Product Officer
      • Jun 2022 - Present

  • Reformation
    • United States
    • Retail Apparel and Fashion
    • 500 - 600 Employee
    • Director Of Product Development- Footwear
      • Apr 2021 - Sep 2022

  • Ponto Footwear
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Product Consultant
      • Jul 2020 - Apr 2021

  • Sam Edelman
    • United States
    • Retail
    • 100 - 200 Employee
    • Director Of Product Development and Commercialization
      • Apr 2016 - Jun 2020

    • Senior Manager Of Product Development
      • Sep 2015 - Apr 2016

  • ALDO Group
    • Canada
    • Retail
    • 700 & Above Employee
    • Technical Footwear Design Manager
      • Dec 2013 - Sep 2015

  • alice + olivia
    • United States
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Senior Footwear Technical Designer
      • Jun 2011 - Oct 2014

      Responsible for full preparation, development and production of five footwear seasons per year * Managing Liaison between creative director, designer and production for all issues, approvals, details, and calendar deadlines. * Factory Intermediary for continuous communication between overseas factories and trim vendors consisting of material & trim sourcing, researching of construction techniques, approvals, fit comments, and weekly chair person for conference calls and meetings. * Managing Organizer of weekly fittings with professional foot model, as well as evaluating fit correction for the factory.

  • Charlotte Ronson
    • United States
    • Apparel & Fashion
    • Design Coordinator/Technical Design Associate
      • Jan 2009 - Jun 2011

      Working closely with footwear designer in order to complete all developmental and production tasks: assembly of tech packs, communication with overseas factories, sourcing, and approvals Coordinating all development for collection with head designer and production manager: sourcing fabrics within budget, artwork development for all prints, assembly of accessory tech packs, and coordinating with overseas factories Running the internship program: interviewing, hiring, and scheduling of all interns Depended on for seasonal look book styling & distribution: model casting, scheduling, booking of photographer, booking of location, and the design and production of 1,000 printed books for international press and sales teams Organizing of all runway show activities during each New York fashion week by working closely with stylist and head designer to produce a 35 look show: model casting,scheduling, accessory assignments, press requests, draft and distribution of the run of show, and coordinating backstage preparations)

  • Marc Jacobs
    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Production Dept. Intern
      • Oct 2008 - Jan 2009

      Sourced trims and fabric needed for fall 2009 runway show * Delivered packages to domestic NY factories and made sure trims were applied correctly * Filed all receipts appropriately in regards to production costs * Traced off paper patterns for archival purposes Sourced trims and fabric needed for fall 2009 runway show * Delivered packages to domestic NY factories and made sure trims were applied correctly * Filed all receipts appropriately in regards to production costs * Traced off paper patterns for archival purposes

Education

  • Fashion Institute of Technology
    Bachelor of Science, International Fashion Merchandising Management
    2005 - 2009
  • SATRA
    Seminar, Production Efficiency Improving Systems
    2015 - 2015
  • ARSUTORIA SCHOOL
    Workshop, The Art of Shoemaking
    2014 - 2014
  • Polimoda Florence - Affiliate of Fashion Institute of Technology
    Degree: Bachelor of Applied, Science International Fashion Merchandising Management
    2007 - 2008
  • University of Arizona
    General Education
    2004 - 2005

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