Marketing Manager

• Oct 2022 - Present

Digital Marketing Account Director

• Feb 2021 - Oct 2022

Managing all Tier 1 clients, account management and digital marketing teams. Providing strategic direction on accounts alongside Head of Strategy and pivotal in 65% growth in our digital marketing portfolio within a 5 month period. Responsible for managing the marketing and comms direction of the Zimple Digital brand. Notable clients which included, but are not limited to: NXT Building Group (formerly MJH Group), Hunter Water, City of Newcastle, Hunter Plastic Surgery, Australian Hairdressing Council, Tri Nature and Sutto's Powersports.

Digital Account Manager

• Apr 2019 - Feb 2021

At Zimple our approach is to deliver a successful digital outcome for you and your business, with your involvement. Zimple are a full service digital agency working across three core pillars including digital strategy, digital development and digital marketing to deliver effective digital solutions. Lani is responsible for the smooth delivery of projects and campaigns, client management and planning, forecasting and strategising for clients accounts. She works with the marketing, development and design teams to deliver on client value and success through digital solutions such as SEO, SEM, content creation, social media, digital design and development. Lani has provided her marketing and digital expertise to an array of notable clients which includes, but is not limited to: Hunter Water, Lake Macquarie City Council, All Lift Forklifts & Access Equipment, Hunter Plastic Surgery, Sutto's Powersports, Skelcon, SiDCOR and Yogurtland.

Digital Account Manager

• Sep 2018 - Apr 2019

At Nimbler we are a group of like-minded people with a passion for generating growth results for our clients. We use sound digital marketing techniques and tools prescribed by our Digital marketing strategists and implemented by our in-house developers, designers and writers.As an Account Manager and Digital Strategist Lani was responsible for Inbound client content schedules, social media activity and reporting. She worked closely with Administration, Design and Development teams to ensure her clients needs were exceeded. She was highly trained in the HubSpot platform and understood the details that made her clients Inbound campaigns hum.Responsibilities included:+ Account Management across all client accounts + Inbound campaign strategic planning and management + Participated in various client workshops+ Prepare and present monthly marketing reports+ Manage monthly client meetings+ Onboarding and management of junior account managers + Content creation+ Social Media MarketingLani provided her marketing and digital expertise to an array of notable clients which included, but is not limited to: Ovesco, Challenge Community Services, East Coast Law, Profilo Dental, Dr Stuart McKenzie and Streaminghouse.

Digital Account Executive

• May 2018 - Sep 2018

Team Leader | Administrative Support Officer

• May 2017 - May 2018

Lani was employed as an Administrative Support Officer and Secretary across 1 year with CCLHD. She was in a rotational position that required her to cover a multitude of roles at short notice. Utilising her ability to learn quickly and positive attitude towards her work ethic meant she was able to quickly adapt to any role. Lani was also responsible for the management and team leadership of the Administration department for the Geriatric Medicine team at Gosford Hospital. Working with high level medical professionals and managing various workloads and schedules.

Intern

• Feb 2017 - Jul 2017

Lani interned at Pursuit Communications to gain critical, hands on industry knowledge during her studies. This in turn allowed her to learn real life skills to compliment her theoretical knowledge. Responsibilities Included: + Assist in administrative duties + Assist companies founder in developing ideas for clients + Build and update media lists and databases + Perform research and market analysis activities + Assist in distributing and following up media releases Lani interned at Pursuit Communications to gain critical, hands on industry knowledge during her studies. This in turn allowed her to learn real life skills to compliment her theoretical knowledge. Responsibilities Included: + Assist in administrative duties + Assist companies founder in developing ideas for clients + Build and update media lists and databases + Perform research and market analysis activities + Assist in distributing and following up media releases

Hub Marketing Assistant

• Dec 2015 - Apr 2017

Lani was employed at the Nexus Smart Hub whilst she was employed by the Henry Kendall Group. Responsibilities included: + Managing social media accounts inc. Facebook, Instagram & Twitter + Maintaining and update website content + Offering secretarial/admin support to hub users + Registration of Hub Members + Sales + Data entry + Prepare invoices and process payments + Scheduling and booking of meeting rooms + Prepare reports + Answering and directing all incoming calls + Meet & greet of customers and clients + Various other administration tasks

Administration & Marketing Assistant

• Jan 2011 - Aug 2016

Lani's role at HKG allowed her to grow immensely as a young woman and understand the importance of interpersonal communication within an office environment. It allowed her to set the foundations and skills to be truely successful in her professional career. Responsibilities included: + Managing social media accounts inc. Facebook & eBay + Maintaining and updating website content + Organise and manage the Fleas and Farmers Weekend Markets + Offering secretarial support to management + Personal Assistant to Director + Sales + Debt collecting + Data entry + Prepare reports + Prepare DA's + Organise travel arrangements + Organise shipments of artworks world wide + Answering and directing all incoming calls + Meet & greet of customers and clients + Various other administration tasks

Personal Assistant

• Jan 2012 - Dec 2012

After proving her worth at the Henry Kendall Group, Lani was offered the opportunity to work alongside the owner of the RCI Group. Mr. Stephen Moore had previously noticed Lani's skill set after renting an office at the HKG site and having her complete various tasks. Responsibilties Included: + Booking travel arrangements + Assisting with payroll + Assisting with Accounts payable + Scheduling meetings + Brainstorming on various business ideas + Filing + Dealing with incoming emails + Answering incoming phone calls + Producing documents and databases