Customer Success Lead

• Sep 2022 - May 2023

Promoted to establish customer success program. Conducted discovery and kickoff meetings, secured alignment for plans, and partnered with leaders to drive business value. • Expanded customer accounts up to 5X through consulting with senior stakeholders on solutions aligned to their organization’s business objectives, processes, and needs. • Conducted research on customer needs, market trends, and competitors to inform product positioning, customer engagement, and sales strategy •… Show more Promoted to establish customer success program. Conducted discovery and kickoff meetings, secured alignment for plans, and partnered with leaders to drive business value. • Expanded customer accounts up to 5X through consulting with senior stakeholders on solutions aligned to their organization’s business objectives, processes, and needs. • Conducted research on customer needs, market trends, and competitors to inform product positioning, customer engagement, and sales strategy • Developed sales enablement and customer-facing content, including sales presentations, customer stories, blog posts, and brochures, resulting in upsell opportunities • Operationalized and scaled account management best practices, including creating an onboarding process and referral program, that resulted in improved customer satisfaction • Managed million-dollar key customer accounts

Agile Coach and Trainer

• Dec 2021 - Dec 2022

Coached marketing leaders and teams in pharma, life sciences, retail, banking, and tech to adopt agility to achieve higher effectiveness, customer value, and employee engagement. • Coached social media department to be more agile, efficient, and adaptive, contributing to an increase in key metrics by over 30% year-over-year • Consulted with marketing leaders on organization transformation and change management • Facilitated agile marketing training sessions and workshops to… Show more Coached marketing leaders and teams in pharma, life sciences, retail, banking, and tech to adopt agility to achieve higher effectiveness, customer value, and employee engagement. • Coached social media department to be more agile, efficient, and adaptive, contributing to an increase in key metrics by over 30% year-over-year • Consulted with marketing leaders on organization transformation and change management • Facilitated agile marketing training sessions and workshops to introduce and embed agile values, principles, and practices

Coach & Strategist

• Aug 2015 - Dec 2022

Enterprise and Agile Coach

• Feb 2019 - Sep 2021

Consult and coach leaders and teams on new ways of collaborating to deepen customer focus, drive mindset and behavioral shifts needed for high performance, and increase organizational effectiveness. - Partner with Customer Advocacy Officer to evolve customer experience program focused on solving customer challenges – coached cross-functional teams in identifying client outcomes and solutions. Manage monthly stakeholder update to top executives. - Co-lead creation of agility and… Show more Consult and coach leaders and teams on new ways of collaborating to deepen customer focus, drive mindset and behavioral shifts needed for high performance, and increase organizational effectiveness. - Partner with Customer Advocacy Officer to evolve customer experience program focused on solving customer challenges – coached cross-functional teams in identifying client outcomes and solutions. Manage monthly stakeholder update to top executives. - Co-lead creation of agility and change management virtual learning sessions for marketing and digital sales (over 7k+ people across the globe). Teach key aspects of agile and growth mindset, incorporating marketer and sales stories. - Lead marketer learning program – including approach, content-creation process, and measurement - to help marketers and leaders adopt new behaviors in line with organizational priorities and marketing skills trends. Establish marketer advisory board to bring in voices across geographies, disciplines, and career level. - Identify critical gaps in state of marketing culture through quantitative and qualitative data. Present analyses and findings to leadership teams and partner to identify and execute initiatives – including culture workshops, team coaching, leadership coaching, and agile practices set up. - Co-create and facilitate marketing executive leadership program focused on growth mindset to support organizational change and culture. Train and facilitate agile marketing mindset and practices with global teams. - Innovate and pilot agile marketing approaches for collaboration, communication, and teaming. Train and advise fellow coaches to scale approaches across global teams.

WW Product Marketing Manager for Brokerage / Multicloud Management Services

• Jun 2017 - Feb 2019

Led cross-functional marketing team to build cloud brokerage market and expand IBM Cloud Brokerage Services portfolio. Agile Program Lead. IBM Marketing Champion. In 2018, role expanded to support multicloud management services. - In 2019, led launch of IBM Services for Multicloud Management to provide a single system to help enterprises simplify the management of their IT resources across multiple cloud providers, on-premises environments and private clouds. - In 2018, as part of the… Show more Led cross-functional marketing team to build cloud brokerage market and expand IBM Cloud Brokerage Services portfolio. Agile Program Lead. IBM Marketing Champion. In 2018, role expanded to support multicloud management services. - In 2019, led launch of IBM Services for Multicloud Management to provide a single system to help enterprises simplify the management of their IT resources across multiple cloud providers, on-premises environments and private clouds. - In 2018, as part of the Hybrid Cloud Services marketing team, moved to solution marketing through launch of Journey to Cloud campaign - one of the top-performing IBM campaigns. Extended partnership with ServiceNow to promote joint cloud and operations solutions. - In 2017, led launch of new suite of brokerage SaaS offerings - key being Cost and Asset Management - to solve customer pain points in cloud adoption.

WW Content Marketing Manager

• Feb 2016 - Jun 2017

Led content marketing strategy for IBM Brokerage Services. - Work with business experts to create compelling and differentiated content in all formats - online tools, whitepapers, webinars, blogs, and more. - Collaborate with campaign and paid media marketers on promotion plan.

Sr. Digital Marketing Manager

• Apr 2013 - Feb 2016

Gravitant acquired by IBM on Nov 3, 2015 Manage a team of internal and external team members to accomplish the goals of bringing greater awareness and generating more leads for Gravitant. Promoted from Marketing Manager to Sr. Manager role with expanded areas of ownership and people management. • Digital/Online Strategy and Management: Manage creation and ongoing updates to main website and other external microsites, including selection of technologies and implementation of SEO… Show more Gravitant acquired by IBM on Nov 3, 2015 Manage a team of internal and external team members to accomplish the goals of bringing greater awareness and generating more leads for Gravitant. Promoted from Marketing Manager to Sr. Manager role with expanded areas of ownership and people management. • Digital/Online Strategy and Management: Manage creation and ongoing updates to main website and other external microsites, including selection of technologies and implementation of SEO and SEM. Advise and implement online strategies to increase inbound leads -- most highly qualified leads Gravitant receives. In my first year, the website had a 139% increase in page views and 152% increase in visits. In March 2014, I launched a refresh of Gravitant.com for an update in technology, style and lead generation capture. • Communications: Head social media, public relations and analyst relations strategy and execution. In my first year, we increased Twitter followers by 170% and LinkedIn followers by 157%. In June 2014, I launched a redesign of the blog to become Cloud Navigator -- an online resource on cloud brokerage. • Asset Creation and Management: Collaborate with a team of contractors and agencies to create graphics, online tools, videos, and marcom. Project manage from inception to completion, adhering to agreed upon timelines. In first year, led the creation of more than 50 pieces of content. Created the content management system and online Resource Center to fill gap in asset management. • Lead Generation Campaign Management: Advise on selection of campaigns based on goals and target audience. Manage logistics of campaigns or oversee management by marketing contractor. • Marketing Operations: Provide inputs into allocation of marketing budget for areas of responsibility. • Track spending for whole marketing department to assure adherence to budget. Analytics tracking and insights across website, communications, lead generation and assets. Show less Gravitant acquired by IBM on Nov 3, 2015 Manage a team of internal and external team members to accomplish the goals of bringing greater awareness and generating more leads for Gravitant. Promoted from Marketing Manager to Sr. Manager role with expanded areas of ownership and people management. • Digital/Online Strategy and Management: Manage creation and ongoing updates to main website and other external microsites, including selection of technologies and implementation of SEO… Show more Gravitant acquired by IBM on Nov 3, 2015 Manage a team of internal and external team members to accomplish the goals of bringing greater awareness and generating more leads for Gravitant. Promoted from Marketing Manager to Sr. Manager role with expanded areas of ownership and people management. • Digital/Online Strategy and Management: Manage creation and ongoing updates to main website and other external microsites, including selection of technologies and implementation of SEO and SEM. Advise and implement online strategies to increase inbound leads -- most highly qualified leads Gravitant receives. In my first year, the website had a 139% increase in page views and 152% increase in visits. In March 2014, I launched a refresh of Gravitant.com for an update in technology, style and lead generation capture. • Communications: Head social media, public relations and analyst relations strategy and execution. In my first year, we increased Twitter followers by 170% and LinkedIn followers by 157%. In June 2014, I launched a redesign of the blog to become Cloud Navigator -- an online resource on cloud brokerage. • Asset Creation and Management: Collaborate with a team of contractors and agencies to create graphics, online tools, videos, and marcom. Project manage from inception to completion, adhering to agreed upon timelines. In first year, led the creation of more than 50 pieces of content. Created the content management system and online Resource Center to fill gap in asset management. • Lead Generation Campaign Management: Advise on selection of campaigns based on goals and target audience. Manage logistics of campaigns or oversee management by marketing contractor. • Marketing Operations: Provide inputs into allocation of marketing budget for areas of responsibility. • Track spending for whole marketing department to assure adherence to budget. Analytics tracking and insights across website, communications, lead generation and assets. Show less

Social Media and Creative Consultant

• Mar 2011 - Apr 2013

• Social Media Strategy and Execution: Create strategy and implement in phased steps to create brand awareness and grow community; Lead social media for Dell Active Infrastructure launches; Collaborate with server, storage, networking and other social media groups within Dell; Help to advance Dell’s B2B social media • Community Building: Interact with tech community (Virtualization, Converged Infrastructure) through social media platforms and events. Manage @DellConverged Twitter… Show more • Social Media Strategy and Execution: Create strategy and implement in phased steps to create brand awareness and grow community; Lead social media for Dell Active Infrastructure launches; Collaborate with server, storage, networking and other social media groups within Dell; Help to advance Dell’s B2B social media • Community Building: Interact with tech community (Virtualization, Converged Infrastructure) through social media platforms and events. Manage @DellConverged Twitter account. • Social Media Content Calendar: Create and maintain calendar; Edit and post blogs • Staff Training: Mentor subject matter experts on how to involve social in their position; Share social media tips with team members; • Social Media Analytics: Monitor and create reports using Radian6 and Sprinklr • Video Strategy and Production: Facilitate script writing and edits; Work with outside vendors on graphics and final production • Design and Editing: Layout and edit marketing collateral -- spec sheets, brochures, PowerPoints, etc.; Create graphics • Brand Champion: Assure design and social media writing adheres to brand standard and voice • Project Management: Manage timelines and content for creative projects with outside agencies, i.e. Internal interactive presentations used for sales training • Internal communications: Aggregate and disseminate info through newsletters, internal blogs and Chatter • Content Management: Manage SalesEdge dashboard and create and update Sharepoint sites Show less • Social Media Strategy and Execution: Create strategy and implement in phased steps to create brand awareness and grow community; Lead social media for Dell Active Infrastructure launches; Collaborate with server, storage, networking and other social media groups within Dell; Help to advance Dell’s B2B social media • Community Building: Interact with tech community (Virtualization, Converged Infrastructure) through social media platforms and events. Manage @DellConverged Twitter… Show more • Social Media Strategy and Execution: Create strategy and implement in phased steps to create brand awareness and grow community; Lead social media for Dell Active Infrastructure launches; Collaborate with server, storage, networking and other social media groups within Dell; Help to advance Dell’s B2B social media • Community Building: Interact with tech community (Virtualization, Converged Infrastructure) through social media platforms and events. Manage @DellConverged Twitter account. • Social Media Content Calendar: Create and maintain calendar; Edit and post blogs • Staff Training: Mentor subject matter experts on how to involve social in their position; Share social media tips with team members; • Social Media Analytics: Monitor and create reports using Radian6 and Sprinklr • Video Strategy and Production: Facilitate script writing and edits; Work with outside vendors on graphics and final production • Design and Editing: Layout and edit marketing collateral -- spec sheets, brochures, PowerPoints, etc.; Create graphics • Brand Champion: Assure design and social media writing adheres to brand standard and voice • Project Management: Manage timelines and content for creative projects with outside agencies, i.e. Internal interactive presentations used for sales training • Internal communications: Aggregate and disseminate info through newsletters, internal blogs and Chatter • Content Management: Manage SalesEdge dashboard and create and update Sharepoint sites Show less

Freelance Production & Design Services

• Jan 2007 - Dec 2012

• Design and art direct all editorial and advertising content for 100-page Wasatch Life magazine • Create templates and design styles for Pow wow and 124-page Cowboy Poetry magazine programs • Layout and design cover for 200-page book Revolutions for Fun and Profit • Research and organize data to hone in on target audience for magazine • Create print advertisements, media kits and other marketing material • Edit copy, write headlines and blurbs based on Associated Press… Show more • Design and art direct all editorial and advertising content for 100-page Wasatch Life magazine • Create templates and design styles for Pow wow and 124-page Cowboy Poetry magazine programs • Layout and design cover for 200-page book Revolutions for Fun and Profit • Research and organize data to hone in on target audience for magazine • Create print advertisements, media kits and other marketing material • Edit copy, write headlines and blurbs based on Associated Press style • Set and enforce deadlines with editors, photographers and writers • Work with press to ensure quality control of all items — including color correction of photos and graphics • Prepare all files for press and communicate with press to meet deadlines • Work with clients in creating and implementing design concepts for both editorial and advertising products • Negotiate contracts and deadlines with clients Show less • Design and art direct all editorial and advertising content for 100-page Wasatch Life magazine • Create templates and design styles for Pow wow and 124-page Cowboy Poetry magazine programs • Layout and design cover for 200-page book Revolutions for Fun and Profit • Research and organize data to hone in on target audience for magazine • Create print advertisements, media kits and other marketing material • Edit copy, write headlines and blurbs based on Associated Press… Show more • Design and art direct all editorial and advertising content for 100-page Wasatch Life magazine • Create templates and design styles for Pow wow and 124-page Cowboy Poetry magazine programs • Layout and design cover for 200-page book Revolutions for Fun and Profit • Research and organize data to hone in on target audience for magazine • Create print advertisements, media kits and other marketing material • Edit copy, write headlines and blurbs based on Associated Press style • Set and enforce deadlines with editors, photographers and writers • Work with press to ensure quality control of all items — including color correction of photos and graphics • Prepare all files for press and communicate with press to meet deadlines • Work with clients in creating and implementing design concepts for both editorial and advertising products • Negotiate contracts and deadlines with clients Show less

Copy Supervisor

• Oct 2005 - Oct 2007

• Manage student employees — responsible for hiring, training and evaluating five copy editors, one graphic designer and five photographers each semester • Mentor students in the design process —facilitating creativity and implementation of design skills into daily newspaper as well as special editions and supplements • Train up to 15 new copy editing lab students each semester in InDesign and The Daily Universe style for the news design and editing process • Facilitate organization… Show more • Manage student employees — responsible for hiring, training and evaluating five copy editors, one graphic designer and five photographers each semester • Mentor students in the design process —facilitating creativity and implementation of design skills into daily newspaper as well as special editions and supplements • Train up to 15 new copy editing lab students each semester in InDesign and The Daily Universe style for the news design and editing process • Facilitate organization and communication between the copy editors/designers and all other newsroom desks and departments • Oversee overall design for daily newspaper, special sections and five additional magazine-style products • Supervise prepress production of editorial content for daily newspaper and special sections on strict deadline • Trouble-shoot printing problems • Edit all pages for Associated Press and The Daily Universe style and color correct all photos for daily 19,000-circulation newspaper Show less • Manage student employees — responsible for hiring, training and evaluating five copy editors, one graphic designer and five photographers each semester • Mentor students in the design process —facilitating creativity and implementation of design skills into daily newspaper as well as special editions and supplements • Train up to 15 new copy editing lab students each semester in InDesign and The Daily Universe style for the news design and editing process • Facilitate organization… Show more • Manage student employees — responsible for hiring, training and evaluating five copy editors, one graphic designer and five photographers each semester • Mentor students in the design process —facilitating creativity and implementation of design skills into daily newspaper as well as special editions and supplements • Train up to 15 new copy editing lab students each semester in InDesign and The Daily Universe style for the news design and editing process • Facilitate organization and communication between the copy editors/designers and all other newsroom desks and departments • Oversee overall design for daily newspaper, special sections and five additional magazine-style products • Supervise prepress production of editorial content for daily newspaper and special sections on strict deadline • Trouble-shoot printing problems • Edit all pages for Associated Press and The Daily Universe style and color correct all photos for daily 19,000-circulation newspaper Show less

Sports Designer

• Aug 2004 - Sep 2005

• Design sports cover and/or inside pages for 40,000 circulation-daily paper • Determine placement of stories throughout section • Work with others to ensure accurate headlines and content • Edit stories and pages on deadline • Design sports cover and/or inside pages for 40,000 circulation-daily paper • Determine placement of stories throughout section • Work with others to ensure accurate headlines and content • Edit stories and pages on deadline

Page Designer

• May 2003 - Jun 2003

• Design at least 10 pages a week for special society tabloid for 110,000-circulation newspaper • Participate in critique and design team meetings • Design at least 10 pages a week for special society tabloid for 110,000-circulation newspaper • Participate in critique and design team meetings