Lani Caird

Global Head of Fashion at Cutler and Gross
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Location
London, England, United Kingdom, UK

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Joan Vieweger

Lani has a unique gift of electric connectivity. Her truly sparkling personality and fashion centricity draws people to her like no one I've ever seen. She takes people as they come (as they are) and makes all around her feel welcome and part of her ever-growing circle. Her success is rooted in talent, authenticity, passion!

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Credentials

  • Optician
    American Board of Optometry
    May, 2011
    - Sep, 2024
  • HIPAA
    -
    Aug, 2008
    - Sep, 2024

Experience

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Global Head of Fashion
      • Jul 2023 - Present

    • Global Key Accounts Manager
      • Aug 2022 - Jul 2023

      Establishing, growing, and nurturing sales across all key influential brick and mortars, online retailers, and distributors in Luxury Fashion and Luxury Independent Eyewear globally

    • Licensed Brands Manager & Inside Sales
      • Jun 2021 - Aug 2022

      MAY 2021 - JULY 2021 LICENCED BRANDS MANAGER/INSIDE SALES- PAUL SMITH EYEWEAR- Kingsman Eyewear- The Great Frog London- Cutler and Gross x juun.j- Cutler and Gross Collaborations

    • President & Founder
      • Jan 2019 - Present
    • France
    • Apparel & Fashion
    • 1 - 100 Employee
    • Independent Agent
      • Sep 2018 - Oct 2020
    • U.S. Independent Agent
      • Jun 2016 - Dec 2019
    • U.S. Independent Agent
      • Jun 2016 - Dec 2018
    • United Kingdom
    • Luxury Goods & Jewelry
    • 100 - 200 Employee
    • Independent Representative
      • Mar 2018 - Sep 2018
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Global Sales Training and Brand Development
      • Aug 2014 - 2016

      - Managed CRM platform and online training portal; measuring data and analytics to continually grow worldwide branding - Collaborated with International Managing Directors to execute Sales Training and Branding initiatives - Executed brand directives to independent accounts through education, marketing and merchandising - Increased sales in given region reflected by brand execution - Re-established relationships with accounts, promoting strong sales support - CA, NY, NV, FL - Managed CRM platform and online training portal; measuring data and analytics to continually grow worldwide branding - Collaborated with International Managing Directors to execute Sales Training and Branding initiatives - Executed brand directives to independent accounts through education, marketing and merchandising - Increased sales in given region reflected by brand execution - Re-established relationships with accounts, promoting strong sales support - CA, NY, NV, FL

    • US Regional Retail Manager of DITA Legends; Board Certified Optician
      • Aug 2010 - Apr 2014

      • Implemented streamlined Sales and Service practices; Successfully created ongoing loyal client base • Successfully placed DITA retail stores at the top of the distribution channel hierarchy; Priority in replenishment • Established Phone Order procedures; Decreased fraudulent out-of-store purchases to by 98% • Executed Inventory practices reducing shrinkage regionally • Relayed customer feedback departmentally to enhance overall experience with the brand • Created and implemented Policies and Procedures for sales, operations and head office • Co-managed the reformation of visuals, products, trunk shows and marketing for Japan retail • Continually educating and coaching sales teams on regional, store and personal sales metrics Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Accessories and Sun; DM
      • May 2009 - Aug 2010

      • Recruited and hired talent, developed sales leaders and managers for the company • Team was Top 3 nationally; left at 70% Inc TY/LY • Promoted, trained and created a “Customers First” culture within my team • Cross-trained team in other departments to target a 100% Personal Shopper experience • First to successfully integrate social media (Facebook and Twitter) into store to propel customer involvement • Team consistently above Regional Productivity Average and Sales Average • Managed multiple departments of sales professionals to execute corporate and personal goals • Flourished relationships with outside sales representatives resulting in priority of product, education and support for team Show less

    • Sun Shop Manager
      • Jun 2007 - Mar 2009

      • Recruited and hired talent, developed sales leaders and managers for the company • Opened shop within shop; at approx. 220 sq ft, forecasted sales of $750k, executed over $1m.• Established strong relationships with buyers to receive exclusive products and personalized training• Partnered with other departments to cross-sell and market in-store events, utilizing entire store to sell• Worked closely with Regional Manager to ensure team expertise in products and business, trained to promote Show less

    • Specialist
      • Mar 2005 - Jun 2007

      • Awarded "Customer Service All Star" for May 2006• Responsible for managing the sun sector of the business- increased business by events and sales incentives• Communicated with buyers, prioritized shipment for top sellers and new products to increase sales• Introduced “sunglass heater” and trained team to fit frames which was adapted company-wide (2005)

    • Sales Associate - Petite Focus
      • May 2004 - Mar 2005

      • Exceeded sales metrics every pay period, consistently 20-30% over goal• Personal shopper, specialized in petite fitting, utilizing multi-departmental selling to amplify service experience• Supported team goals and morale by team-selling and assisted coworkers with any needs for their clientele

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Sales
      • Jun 2003 - Apr 2004

Education

  • California State University-Long Beach - College of Business Administration
    Marketing, Business, Management, Marketing, and Related Support Services

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