Lani Allen
Head Of Content at Mission Lane- Claim this Profile
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Bio
Experience
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Mission Lane
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United States
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Financial Services
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200 - 300 Employee
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Head Of Content
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Aug 2021 - Present
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Copywriter | Content Strategist
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Oct 2020 - Aug 2021
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TALE, LLC
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Writing and Editing
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Founder · Copywriter
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Mar 2020 - Oct 2020
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Pronovias Group
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Spain
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Retail Luxury Goods and Jewelry
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500 - 600 Employee
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Manager, Content Strategy
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Feb 2019 - Jul 2020
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Lead Copywriter
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Aug 2018 - Jan 2019
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Beauty and Well-Being
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United States
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Online Media
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1 - 100 Employee
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Beauty and Welless Editor
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Sep 2016 - Aug 2018
Editor of all online content, responsible for creating Ad campaign content. Author of over 70 articles and interviews; past subjects include Edgardo Osorio, Carolina Herrera, Diane von Furstenberg, Tory Burch. With my help, readership increased 16 times in size.
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Writer and Editor
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Aug 2015 - Sep 2016
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Zer0 to 5ive
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Jul 2016 - Aug 2016
Developed written content for the complete renovation of the CrunchBase and Savana websites. Delivered firm-wide marketing and branding presentations based on in-depth research and industry literature such as ZAG and Crossing the Chasm. Worked with a team to develop strategy and execute important marketing campaigns for 0-5 clients. Drafted case studies for Sungard AS and Avery Denison. Participated in meetings on marketing strategy, wrote content for the Crunchbase and Savana websites, and delivered two firm-wide presentations on books Crossing the Chasm, and Zag, respectively. In the latter, I taught the importance of creating a unique product, a Zag (not a Zig), and successfully bringing it to market. Show less
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Columbia College Student Council
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New York, NY
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Vice President 2018
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Oct 2014 - May 2016
Planned class-wide events such as school dances, community activities, and organized school-wide events including Homecoming, Basketball Mania, Glass House Rocks music and cultural event. Spearheaded Shadow Declaring Program to allow freshmen access to resources in selected departments to better inform their course of study, and piloted Metro Card and Broadway Ticket Giveaway to incentivize students to explore NYC Planned class-wide events such as school dances, community activities, and organized school-wide events including Homecoming, Basketball Mania, Glass House Rocks music and cultural event. Spearheaded Shadow Declaring Program to allow freshmen access to resources in selected departments to better inform their course of study, and piloted Metro Card and Broadway Ticket Giveaway to incentivize students to explore NYC
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Creative Writing Teacher and Program Director
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Jun 2015 - Aug 2015
Developed the Creative Writing curriculum, created interactive exercises that engaged student creativity, catered to the individual learning needs of students age 6 to 11 Developed the Creative Writing curriculum, created interactive exercises that engaged student creativity, catered to the individual learning needs of students age 6 to 11
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Administrative Assistant
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Jun 2011 - Aug 2014
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Education
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Columbia University in the City of New York
Bachelor of Arts - BA, Creative Writing -
INSA, Business, Marketing & Communication School
Master of Arts - MA, Digital Marketing