Experience

同程旅行

• China
• Technology, Information and Internet
• 1 - 100 Employee

• 营销总监

  • Aug 2019 - Present

  1. Brand advertising: commercialize Tongcheng platform, expanding 4A agencies and brand advertisers. Successfully expanded new customers not limited within Cosmetic industry and maintained existing customers from travel industry during the pandemic. 2. Launch advertising campaign for a wide range of customers (e.g. Estee Lauder, La Mer, la prairie, JNTO), with satisfying outcomes via internal platform as well as external resources. Achieved over 20 million RMB personal sales revenue as of today. 3. Cross-department collaboration: proactively seek out various kinds of resources and solutions within the company, combine multiple channels and optimize marketing plan to ensure a smooth launch of the campaign. 4. Project implementing: deep dive into customers’ needs, keep a keen eye on the potential difficulties and provide consistent support for customers during the whole process while leading the project, dedicated to the satisfaction of the customers as well as ensure the benefit of the company. Show less



Trip.com Group

• China
• Technology, Information and Internet
• 700 & Above Employee

• 高级项目经理

  • Jan 2017 - Dec 2018

  1. Develop and maintain overseas business and government clients (National tourism boards, Airlines, Hotel group and travel agencies), set up business marketing projects and consummate KPI with over 30 successful cases and over 10 million RMB turnover. 2. Integrate and release online products：R&D of hotel products, travel packages, travel agencies etc. 3. Facilitated informed decision-making capabilities of the management team by delivering strategic recommendations founded on the analysis of sales reports, visitation statistics, and market intelligence data. 4. KOLs /celebrities campaign:Pre-planning, process execution, social media promotion, contract signing and report statistic. Show less



Focus Technology Co., Ltd.

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• 商务发展经理

  • Jul 2014 - Dec 2016

  1. Overseas clients developing, potential order digging and Chinese suppliers searching (mainly focus on the development of Russia, Ukraine, Belarus and others Russian-speaking countries). Completed 30 international trades reached 2.5 million RMB transaction volume. Successfully developed over 50 overseas clients. 2. Develop and maintain over 200 Chinese suppliers (factories and trading companies), increase their exposure and enhance publicity via website. 3. Closely involved in the "Beauty of Made in China (Bmic)" campaign. -Invite Chinese suppliers from 27 industries to participate. Searching and collecting high quality domestic products for exhibition. In charge of the global promotion of award-winning exhibits. 4. Offline events and activities.-Planning, processing and managing of annual meeting（Focus Technology 20th Anniversary).-Company newspapers and magazines posting. Show less