Experience

Andresen Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Global Head, Business Development and Marketing Strategy

  • Feb 2023 - Present

  • Oversees brand strategy, new business growth, and global expansion roadmap. • Leads a team of 20+ account managers, producers, and sales representatives, ensuring cohesive and consistent brand representation. • Responsible for developing and executing high-margin growth plans, product diversification strategies, and piloting new automation tools to increase production productivity by 25% YTD. • Spearheads new business collaboration models with agency partners, implements digital transformation initiatives, and simplifies prospecting tools, resulting in a 30% revenue increase YTD, substantially improving operational efficiencies and consistently exceeding benchmarks. Show less



Good Kid (A Comcast Venture)

• United States
• Advertising Services
• 1 - 100 Employee

• Group Director

  • Aug 2020 - Aug 2022

  • Spearheaded Comcast's first virtual in-house Agency, Good Kid, growing the team from 20 to 200+, achieving a significant fee reduction. • Developed a three-year roadmap to bring 80% of creative and production work in-house to drive incremental cost savings. • Worked closely with the CMO to launch Xfinity’s first Loyalty Rewards program surpassing benchmarks by 30% and boosting YTD revenue by 10%. • Streamlined digital processes and social content workflows, seamlessly managing a $22.5M operational budget and a $14M client budget, ensuring the successful oversight of integrated marketing initiatives which resulted in significant cost savings in the first year. Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Global Account Director

  • Jun 2019 - May 2020

  • Established and led a 12-member in-house transcreation team for Toyota's 2020 Global Olympics brand campaign, managing a $7.5M operational budget and a $30M client budget while overseeing 35 employees, culminating in the generation of over 15B global impressions across 40+ countries and reinforcing Toyota's perception shift as a global mobility leader. • Generated diverse content for Toyota’s global marketing campaign “Start Your Impossible” for the Olympic Games in Tokyo, leading the transcreation team to craft over 12K+ unique content pieces in 22+ languages over two years, significantly enhancing global reach and brand visibility for Toyota through comprehensive multilingual content. • Devised and implemented an automated global ordering system, culminating in an $850K operational cost reduction, a 5X surge in revenue for localized creative assets, and a notable $2.5M client savings, proving the efficacy of the innovative approach. Show less



Uber

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Director(L6), Brand Strategy and Business Development

  • Dec 2017 - Jan 2019

  • Shifted Uber's negative brand perception among defector target, women ages 18-45, during the #DeleteUber movement by spearheading the #RethinktheRatio Campaign, leading the creation of women’s empowerment initiatives across a $75M partnerships portfolio and leveraging high-profile relationships, resulting in +5ppts perception lift. • Successfully increased brand engagement through partnership activations by establishing a ‘brand relevance’ team and strategically re-negotiating partnerships, decisively cutting the portfolio from $150M to $75M to better engage and serve our target audience through social and digital programs. • Led a team of 75, including 11 direct reports, while managing a $15M operational and a $75M client budget, exceeding brand love and engagement benchmarks by 7X. Show less



Team One

• Morocco
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Integrated Account Director

  • Jul 2016 - Dec 2017

  • Entrusted with the management of a $2.5M operations budget and a $150M client budget while leading a team of 18, proficiently managing personnel to successfully bring campaigns to life. • Responsible for increasing sales and market share for Indian Motorcycle, led innovative rebranding and campaign initiatives, resulting in a 21% increase in units sold and a 5% boost in market share, surpassing targets. • Developed and executed marketing and branding strategies using comprehensive market research in collaboration with the media and analytics team, resulting in new organic business growth with Slingshot creative/strategy, and incremental Indian Motorcycle media business, effectively doubling Polaris' fee in revenue. Show less



TBWA\Chiat\Day

• Advertising Services

• Global Brand Director

  • Dec 2015 - May 2016

  • Orchestrated Airbnb's first global marketing campaigns within a $225M budget, cementing Airbnb's position as the trusted leader within the hospitality industry and successfully disrupting the status quo of major hotel chains. • Increased Airbnb’s share of voice and market penetration utilizing strategic partnerships and passions-driven content strategy, generating 4.1M+ unique visits, 2.4M site click-throughs, a 10% increase in brand recognition, and 150K new sign-ups. • Led the development and execution of a global transcreation strategy with a 52-member team and a $16M operations budget, with host recruitment initiatives across EU, EMEA, and APAC regions, establishing Airbnb’s robust presence and operational excellence in international markets. • Hijacked the Oscars conversation in real-time, winning two Cannes Lions. Show less



MRY

• United States
• Advertising Services
• 1 - 100 Employee

• Social and Digital Account Director

  • Jun 2014 - Dec 2015

  • Oversaw extensive marketing campaigns and led a 20-member team for AT&T and Visa, spearheading the management of combined operational and client budgets of $110M. • Launched the impactful #X "Don't Text and Drive" campaign for AT&T, generating 1.2B organic impressions and 5.5B pledges, while also fostering branded content partnerships and influencer programs. • Managed branded content partnerships and influencer programs while developing strategic business plans for each Visa line of business, leading to a 20% increase in agency revenue, heightened brand visibility, and 3M+ Visa Checkout enrollments. Show less



Digitas

• IT Services and IT Consulting

• Social and Content Director

  • Aug 2013 - Jun 2014

  • Committed to leveraging advanced social listening and data tools in partnership with major platforms like Facebook, Twitter, and Google, successfully pioneered the acclaimed AMEX “Everyday Card” campaign and the historical Twitter IPO launch for NYSE, while playing a crucial role in securing esteemed business partnerships with renowned companies like L’Oréal and AstraZeneca, enhancing the company's partnership portfolio. • Spearheaded large-scale digital and social campaigns, adeptly designing and executing specialized branded content for global entities, while leading a 31-member team focused on delivering comprehensive marketing and commerce solutions. • Oversaw significant rebranding and digital redesign rollouts, effectively defined and led content strategy, marketing efforts, and thought leadership areas for key clients, further collaborating with Digitas teams to ensure a well-coordinated and timely influencer strategy and financial updates for all project dimensions. Show less



Rocket XL (Camp Playa)

• Social and Digital Account Director

  • Sep 2012 - Aug 2013

  • Managed a bi-coastal team of 10 while directing strategic social and digital campaigns for PepsiCo, Unilever, and Galaxy Foods, fueling a 20% surge in agency year-to-date revenue and guaranteeing optimal profitability for every account under management. • Managed a bi-coastal team of 10 while directing strategic social and digital campaigns for PepsiCo, Unilever, and Galaxy Foods, fueling a 20% surge in agency year-to-date revenue and guaranteeing optimal profitability for every account under management.

• Integrated Account Supervisor

  • May 2008 - Sep 2012

  • Oversaw high-profile campaigns, including the massive ‘sticky pedal’ recall initiatives, and key automotive launches, including Tundra, Tacoma, Camry, Corolla, Prius, Prius Family, and Sienna. • Oversaw high-profile campaigns, including the massive ‘sticky pedal’ recall initiatives, and key automotive launches, including Tundra, Tacoma, Camry, Corolla, Prius, Prius Family, and Sienna.


BBDO West
• Advertising Services
• 1 - 100 Employee
• Senior Account Executive

  • Apr 2006 - May 2008

RPA
• France
• Machinery Manufacturing
• 1 - 100 Employee
• Senior Account Executive

  • Jun 2004 - Apr 2006