Lance Batty

Regional Director, South Pacific– Airline Customer Unit. at Amadeus IT Pacific
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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5.0

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Matt Simpson

Lance was never phased even by an intimidating client like Qantas. Always prioritised the integrity of the relationship and the intent of the contract. Would always like to work with you again Lance.

Sue Hollis

Lance made a significant contribution to TravelEdge in his time here. He is a commercially astute leader and operates with great integrity and authenticity. He was a strong contributor to our senior leadership team and quickly built leverage with external partners and clients.

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Experience

    • Australia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Regional Director, South Pacific– Airline Customer Unit.
      • Mar 2020 - Present

      Amadeus, one of the world's top 10 software companies, is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).Promoted internally into my current role - I lead the Amadeus relationship with our airline partners across Australia, New Zealand and the South Pacific. My objective is joint success. Key responsibilities include strategy, commercial negotiation, people leadership and coordination of resources to achieve objectives. Show less

    • Senior Manager, Account Management – Airline Customer Unit
      • Jun 2015 - Mar 2020

      Recruited internally into my this role - I managed the Amadeus relationship with leading airlines for IT & Distribution. Key responsibilities include strategy, commercial negotiation, governance of innovation and Agile project streams, coordination of an extended account team and the mobilisation of global resources to achieve objectives.

    • Project Manager - Front Office Applications
      • Dec 2014 - May 2015

      I was employed to project manage the transition of our Pacific region business unit (including clients) off our current installed software solution (Amadeus Selling Platform Classic), to a new industry leading cloud based software as a service solution (Amadeus Selling Platform Connect).

    • Lecturer, Masters Degree in Global Business Management
      • Oct 2014 - Jul 2018

      Blue Mountains International Hotel Management School is independently ranked as the number one Hotel School for hospitality education in Australia and Asia Pacific. Based at the Sydney CBD executive education campus, I was responsible for the delivery of the Masters level units in the areas of entrepreneurship, innovation and international business. Responsibilities • Full responsibility for delivering individual Units, including course planning, setting assessments, student support, publishing course materials, marking and final grading. • Delivery of face to face lectures and tutorials, including creating teaching materials. • Operation of education software platforms including Turnitin, Grademark, Paradigm and SharePoint. In 2018 my growing role at Amadeus has meant that I have had to pause teaching, but i remain available to the Faculty and students. Show less

    • Australia
    • Travel Arrangements
    • 1 - 100 Employee
    • General Manager - Business Development
      • Jan 2013 - Sep 2014

      TravelEdge is Australia’s largest privately owned corporate travel management provider (turnover $250m AUD), providing travel related professional services to many of Australia’s best known corporates. Reporting to the to the Managing Directors, I was responsible for business development, marketing, strategic alliances and partnerships. TravelEdge is Australia’s largest privately owned corporate travel management provider (turnover $250m AUD), providing travel related professional services to many of Australia’s best known corporates. Reporting to the to the Managing Directors, I was responsible for business development, marketing, strategic alliances and partnerships.

    • Australia
    • Travel Arrangements
    • 1 - 100 Employee
    • General Manager/Nation Leader
      • Sep 2011 - Jan 2013

      Cruise 1st Australia is an offline/online cruise holiday wholesaler/retailer launched in 2010. It is a subsidiary of Cruise 1st UK which is wholly owned by Royal Caribbean Cruises. In 2011 I was approached to take a nation manager role leading the Australian business, which was in a start up phase. Responsible for reviewing and implementing the initial three year launch plan, whilst achieving agreed annual business targets, I reported to the Cruise 1st UK Group Managing Director, based in the UK, with a dotted line to the Royal Caribbean Cruises Vice President, Asia Pacific. Responsibilities • Full responsibility for the Australian unit operation - $20m P&L. This included a North Sydney retail location with 15 staff, and a B2C ecommerce site. • Create a sustainable business - reduce cost per enquiry, increase conversion rate and margin per transaction whilst maintaining costs. • Move marketing from predominantly offline, to a measurable online/digital focus approach focused on SEM/SEO, re-targeting, self optimising display, prospect database growth and repeat purchase behavior. • Travel regionally to identify opportunities and develop business plans for new subsidiaries. • Manage all industry compliance and licensing, annual auditing, compile board packs and deliver PLC standard reporting. Show less

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Director: Global Sales & Strategy
      • Jan 2010 - Sep 2011

      In late 2009, Topdeck completed a friendly acquisition of Connections, where I was employed as General Manager. I worked on the sale process and transition team, and moved to this newly created role. I was responsible for global revenue growth & key stakeholder management of this leading youth travel brand, whilst also contributing to the strategic direction of the business (M&A focus). Topdeck operates across multiple continents and as a Director, I had specific responsibilities for the Australian & New Zealand business unit, including on road operations. Responsibilities: • Full responsibility for global sales & Australian marketing P&L - $50m AUD. • Sat on Executive Team and identified and evaluated M&A opportunities in the Aus/NZ market place. • Lead global sales strategy. Annual strategy planning, direct reporting staff in seven markets, identification and development of new markets & personal responsibility for key global partner contracts. • Chaired our Australian virtual marketing team (Topdeck staff, media & digital agency & PR agency). Marketing strategy development, content creation and coordinated activation (TV, radio, on-line, print, public relations). • Regular travel to all key global markets, with management of trade show and conference participation and marketing support payments. • Identify and evaluate M&A opportunities in the Aus/NZ market place. • Internal “change agent’ – implement best practice solutions globally & live the brand. Show less

    • Australia
    • Leisure, Travel & Tourism
    • General Manager - Connections, a business unit of Australian Pacific Touring.
      • Jan 2007 - Jan 2010

      Promoted internally to take full strategic and operational responsibility for a leading youth and adventure tour operator.Responsibilities:• Full responsibility for P&L ($20m AUD), governance and operations of a leading multi destination & style tour company operating across Australia & New Zealand. • Chairing of the Connections Advisory Board (reporting to MD & Owner). Lead annual business planning process, manage strategy implementation and measure on going business performance.• Management of a cross functional senior management team, comprised of direct reports and corporate services providers (i.e. Finance & Human Resources) located in different offices.• Development of the Topdeck brand within the Australian/New Zealand market.• Overall responsibility for capital expenditure program (national touring vehicle fleet).In 2009, Connections was voted winner “Major Tour & Transport Operator” in the Australian National Tourism Awards. Show less

    • Group Sales & Marketing Manager, Youth and Adventure
      • Jan 2004 - Dec 2006

      Responsibility for all sales and marketing functions, globally, B2B and B2C for this business.

    • Australia
    • Government Administration
    • 100 - 200 Employee
    • Manager, Trade Development
      • 2001 - 2003

      Lead the National Trade Marketing team, and managed relationships with key national trade accounts. Lead the National Trade Marketing team, and managed relationships with key national trade accounts.

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Various roles.
      • 1997 - 2002

      1998 – 2002 Commercial Manager, TNT Magazine Australia & New Zealand 1998 Product Manager – TNT Magazine United Kingdom 1997 Account Manager – TNT Magazine United Kingdom 1998 – 2002 Commercial Manager, TNT Magazine Australia & New Zealand 1998 Product Manager – TNT Magazine United Kingdom 1997 Account Manager – TNT Magazine United Kingdom

    • New Zealand
    • Recreational Facilities
    • 1 - 100 Employee
    • Regional (Professional) Ocean Life Guard, & Beach Education
      • Nov 1993 - Feb 1997

      In addition to volunteer Life Guard duties, I was selected for paid employment over two peak summer seasons (December to February). Qualifications include Senior Life Guard Certificate, Rescue Boat Operator, Instructor and Applied Emergency Care & Trauma Management Level 3. In addition to volunteer Life Guard duties, I was selected for paid employment over two peak summer seasons (December to February). Qualifications include Senior Life Guard Certificate, Rescue Boat Operator, Instructor and Applied Emergency Care & Trauma Management Level 3.

Education

  • INSEAD
    Strategy in the Age of Digital Disruption, Artifical Intelligence track.
    2019 - 2019
  • Australian Graduate School of Management
    Executive MBA (Distinction), Strategy
    1999 - 2001
  • Australian Institute of Company Directors
    Company Directors Diploma GAICD, Strategy and Governance
    2002 - 2002
  • ADMA IQ
    Diploma Direct & Digital Marketing, SEO/SEM
    2008 - 2009
  • The University of Auckland
    Bachelor of Commerce, Marketing & Management
    1993 - 1996

Community

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