Experience

Kansas City Life Insurance Company

• United States
• Insurance
• 300 - 400 Employee

• Project Management and Media Services Manager

  • Jul 2021 - Present

  Kansas City, Missouri

• Media Services and Communications Project Manager

  • Nov 2015 - Jun 2021

  Kansas City, Missouri

• Media Services Project Coordinator

  • Jun 2014 - Nov 2015

  Kansas City, Missouri



BRKR Media

• Media Production

• Owner

  • Feb 2017 - Present

  Kansas City, Missouri Area



Keypath Education

• United States
• Higher Education
• 700 & Above Employee

• Media Buyer

  • Dec 2011 - Jun 2014

  Lenexa, Kansas • Responsible for the creation, execution and ongoing optimization of direct response media buys involving television, newspaper, radio and outdoor advertising in a number of top-25 designated market areas. • Identify areas of opportunity and develop proposals for new and different media strategies. • Continuously analyze performance data and metrics using industry-standard and proprietary tools to uncover new media strategies and enhance the effectiveness of existing strategies. •… Show more • Responsible for the creation, execution and ongoing optimization of direct response media buys involving television, newspaper, radio and outdoor advertising in a number of top-25 designated market areas. • Identify areas of opportunity and develop proposals for new and different media strategies. • Continuously analyze performance data and metrics using industry-standard and proprietary tools to uncover new media strategies and enhance the effectiveness of existing strategies. • Manage the client’s monthly budgets of upwards of $500,000. • Negotiate rates, placement and added value via continuous dialogue with media partners in order to optimize buys and reach client goals. Show less



Self-Employed

• Freelance Videographer

  • May 2011 - Dec 2011



The HALO Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Intern

  • Jun 2011 - Oct 2011

  Kansas City, Missouri • Started and managed Google AdWords account with an allotted $10,000 monthly budget. Click-throughs resulted in an increase of over 50 percent in web traffic in the first month. • Reported and analyzed Google Analytics for haloworldwide.org, which saw monthly traffic in the thousands. • Managed social media with a focus on increasing followers and better connecting with current followers. • Developed the concept for and produced a video series to keep followers up to date on HALO… Show more • Started and managed Google AdWords account with an allotted $10,000 monthly budget. Click-throughs resulted in an increase of over 50 percent in web traffic in the first month. • Reported and analyzed Google Analytics for haloworldwide.org, which saw monthly traffic in the thousands. • Managed social media with a focus on increasing followers and better connecting with current followers. • Developed the concept for and produced a video series to keep followers up to date on HALO happenings. • Collaborated and brainstormed with team members for event planning and marketing strategies. Show less



University Daily Kansan

• Marketing Coordinator

  • Jan 2011 - May 2011

  Lawrence, Kansas • Managed four marketing specialists. • Strategically integrated Kansan-branded products throughout the University of Kansas campus. • Moderated focus groups used to better understand students’ readership habits. • Created and negotiated a partnership with the student-run radio station which allowed for monthly advertising trade-outs. • Developed and implemented a new distribution plan for the Kansan which increased daily distribution in high-traffic areas.

• Marketing Specialist

  • Aug 2010 - Dec 2010

  Lawrence, Kansas • Developed strategic marketing campaigns using in-house print advertising to improve the brand of the Kansan and increase readership. • Moderated focus groups that were used to better understand students’ readership habits. • Created a 60-second promotional video, which airs on the KU news channel (KUJH) as well as Kansan.com.



90.7 KJHK

• Radio Host

  • Jan 2011 - May 2011

  Lawrence, Kansas



Self-Employed

• IT Consultant

  • Jan 2004 - Jan 2008

  Sarasota, Florida Area