Experience

Townley, Inc.
• United States
• Consumer Goods
• 1 - 100 Employee
• Director of Sales FDM

  • Feb 2022 - Present

Barcel USA
• United States
• Food and Beverage Services
• 300 - 400 Employee
• Senior Regional Key Account Manager

  • May 2021 - Feb 2022


The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Field Operations AE

  • Jun 2018 - May 2021

  Hybrid Role of managing bottler/customer operations relationships and leading the Coca-Cola DSD Full portfolio at HEB’s banners (Central Market, C-stores, Joe V’s, Mi Tienda). Exceeded business goals at all banners, won the category captainship at C-stores (executing fair share POGs, innovation focus). Led OOS reduction program with HEB, focused on leveraging data, communication with bottler and solution execution at store level (display, backroom space, curbside) resulting in almost $2 MM incremental sales annually. Growing sales and market share for CCNA at HEB and all banners. Recognized nationally for C-store results and operations HEB 101 training. Temporarily managing the Schnucks and Dierbergs DSD Business and 5 Bottlers in the mid-west. Show less



Beanfields PBC

• United States
• Food and Beverage Manufacturing

• Director of Sales - South

  • May 2017 - Jan 2018

  Growing Beanfields business across South and Central US by developing relationships and sales opportunities with Natural channel customers, conventional Key Accounts, multiple distributors and industry events. Identifying and closing white space opportunities while driving sales of current customer base efficiently with focus on ROI and strategic growth opportunities. Growing Beanfields business across South and Central US by developing relationships and sales opportunities with Natural channel customers, conventional Key Accounts, multiple distributors and industry events. Identifying and closing white space opportunities while driving sales of current customer base efficiently with focus on ROI and strategic growth opportunities.



Ace Mart Restaurant Supply

• Wholesale
• 100 - 200 Employee

• Sales Manager - Director of Sales

  • Jun 2015 - May 2017

  Establishing a new role of "Sales" manager /director to provide leadership and strategic direction for the outside "customer relationship team". Managed and trained the team by developing sales training modules, improved communication and tracking thru CRM tool, developing forecasts and goals and overall strategic direction of team. Met with key customers, vendors and manufacturers and represented Ace Mart in industry events. Also helped to develop training and tracking for retail store Ambassadors throughout all markets. Represented the sales organization at internal senior management meetings. Show less



Tu Familia

• Spain
• Individual and Family Services
• 1 - 100 Employee

• Director of Business Development

  • Aug 2014 - Jun 2015

  Developing partnership opportunities with CPGs, Retailers, Community Organizations that can leverage our Mobile App Suite to engage with and empower the Latino community. Develop customized programs that provides direct access to the Latino consumer for brand initiatives, consumer insights and target marketing opportunities while at the same time providing the community better access to information, connection and participation with Latino Passion Points. Developing partnership opportunities with CPGs, Retailers, Community Organizations that can leverage our Mobile App Suite to engage with and empower the Latino community. Develop customized programs that provides direct access to the Latino consumer for brand initiatives, consumer insights and target marketing opportunities while at the same time providing the community better access to information, connection and participation with Latino Passion Points.



FRITO LAY

• United States
• Food and Beverage Services
• 700 & Above Employee

• Business Development Manager - Growth Ventures

  • Aug 2010 - Jul 2014

  Manage the Growth Ventures Portfolio - Warehouse products for Frito Lay.Key Customers are Target, CVS, Walgreen's and Rite AidAlso manage broker/distributor accounts and relationships in NY/NJ marketplace for expansion of portfolio in urban markets.ERG Leadership; Elected as first ever Pepsico Adelante (Latino ERG) President by Division Leads 2013. Co-Lead of Frito Lay Adelante past 3 years.

• National Field Sales Manager - Target Customer Team

  • Oct 2006 - Aug 2010

  Responsible for developing relationships with Target Regional/Div managers to ensure execution of corporate Frito Lay initiatives and incremental opportunities on the local level. Communicated priorities to and trained new Key Account Managers on how to best identify and sell Frito opportunities across the national chain. Created selling tools and resources to ensure best communication and alignment of priorities. Developed and lead annual Target University workshops for KAM sales teams and at Frito lay Regional meetings. Show less



Wyeth Consumer Healthcare

• Key Account Manager

  • Nov 2004 - Oct 2006

  Grew the Wyeth Consumer product line at HEB including prominent brands like Advil, Robitussin, Chapstick, and other top Heathcare products. Grew sales and market share across the portfolio including doubling the Advil business through new distribution, shelf space and promotional programming. Grew the Wyeth Consumer product line at HEB including prominent brands like Advil, Robitussin, Chapstick, and other top Heathcare products. Grew sales and market share across the portfolio including doubling the Advil business through new distribution, shelf space and promotional programming.



Coors Brewing Company

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Retail Account Executive

  • Jul 2002 - Jun 2004

  Managed and grew Coors portfolio at HEB. Had responsibility for 26 distributors representing Coors Brands across Texas. Grew Coors shares across HEB markets through new distribution, expansion of shelf space and promotional programming. Managed and grew Coors portfolio at HEB. Had responsibility for 26 distributors representing Coors Brands across Texas. Grew Coors shares across HEB markets through new distribution, expansion of shelf space and promotional programming.



P&G

• 1 - 100 Employee

• Ethnic Business Development Manager

  • Jan 1988 - Dec 2001

  Several Sales and Management positions in most major categories including: Major account management, new business development, broker management, sales team management, retail sales, and distributor management in Cleveland, Chicago, San Antonio, Dallas, Houston, Miami. New York, New Jersey, San Diego, Los Angeles. Founding member of Hispanic ERG. Several Sales and Management positions in most major categories including: Major account management, new business development, broker management, sales team management, retail sales, and distributor management in Cleveland, Chicago, San Antonio, Dallas, Houston, Miami. New York, New Jersey, San Diego, Los Angeles. Founding member of Hispanic ERG.