Lance Sorensen
Director of Sales & Marketing - Bike Division - ION / SQlab at BOARDS & MORE, L.L.C.- Claim this Profile
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Bio
Experience
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BOARDS & MORE, L.L.C.
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United States
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1 - 100 Employee
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Director of Sales & Marketing - Bike Division - ION / SQlab
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Jan 2023 - Present
Job Description:• Promote the ION and SQ-Lab bike brands and products throughout the territory • Manage the existing customer account base• Acquire new success-oriented dealers• Create strategic territory plan for expansion and growth, including B2C• Hire and Manage independent sales team • Manage order flow and work with regular reporting• Liaise between dealers and our shipping, credit and customer service departments• Act as a charismatic ambassador for the brands• Travel to key accounts and company sales meetings• Represent the brands at major bike festivals & events• Develop and manage ambassador team • Plan and execute marketing strategy and advertising • Collaborate with product development and marketing teams overseas• Stay current with competitor landscape, products and trends• Report directly to the President of Boards & More Inc. Show less
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Sales & Marketing Manager - ION Bike North America
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Dec 2019 - Jan 2023
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Sales Representative ION Bike
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Jul 2019 - Dec 2019
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DAKINE
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Sales Manager
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Aug 2015 - Jul 2019
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Canadian Sales Support
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Dec 2013 - Aug 2015
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Dealer Services
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Aug 2013 - Dec 2013
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Trail Dogs Inc
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Bellingham, Washington Area
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Business Owner
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Mar 2006 - Aug 2013
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Keller Williams Realty, Inc.
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United States
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Real Estate
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700 & Above Employee
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Real Estate Sales
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Jun 2005 - Jun 2009
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Comcast
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United States
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Telecommunications
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700 & Above Employee
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Telecommunications Sales, Technician, System Surveyor
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Jun 1998 - Aug 2004
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Education
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Whatcom Community College
Business/Commerce, General; Psycology, 3.6 GPA -
Everett Community College
Associate of Arts and Sciences (A.A.S.), Business/Commerce, General; Psycology