Lance Cathro

General Manager at The Production Co.
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Contact Information
Location
Auckland, Auckland, New Zealand, NZ
Languages
  • Spanish -

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Kenneth Tuaiti

During my first year as CEO, I was tasked with bringing together a group of individual Dental practices for the first time. This was a process of change transitioning our company towards a new brand. When it came time to unveiling the new brand, it was Lance and his team who brought our launch event to life. Our brief was vague but we wanted to imagine staff feeling excited, hopeful and purposed after learning the heart of our cause to see more New Zealanders accessing Dentistry. Lance and co listened well, did their homework and proposed solutions and budgets that gave me the confidence we'd execute our delivery with excellence. The launch was a huge success. Staff walked away from the event feeling proud, purposed and excited to be a part of the changes to come. Industry guests were complimenting the delivery and professionalism of the production and hospo staff organised by Lance. I believe the difference that made this launch a success was the experience that Lance and his team brought. Our event had a dynamic programme of surprise, fashion catwalks, entertainment, information and heartfelt sharing. Added to all that was the audio/visual and production requirements we had with a short lead time to event start. However all segments of the night transitioned smoothly without any technical or operational issues. Experience made sure that the finer details of production taken care of ensuring that everyone could live in the heights of the moment. To those reading this recommendation, it would be a privilege to work with Lance and his team.

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Experience

    • New Zealand
    • Events Services
    • 1 - 100 Employee
    • General Manager
      • Feb 2019 - Present

    • New Zealand
    • Entertainment Providers
    • 1 - 100 Employee
    • Director
      • Apr 2017 - Present

      A New Zealand based Artist Management and Music Agency connecting artists, industry and audiences. Current roster includes Sol3 Mio, Tami Neilson, Kimbra, Vince Harder, Christabel, Zed, Bic Runga, Moses Mackay, Louis Baker +more ArtistsBookings, Management, Media, Brand PartnershipsAgencyBrand partnerships, Sponsorship, Event activations, Tour partnerships, VIP experiences, Exclusive content, New music campaigns A New Zealand based Artist Management and Music Agency connecting artists, industry and audiences. Current roster includes Sol3 Mio, Tami Neilson, Kimbra, Vince Harder, Christabel, Zed, Bic Runga, Moses Mackay, Louis Baker +more ArtistsBookings, Management, Media, Brand PartnershipsAgencyBrand partnerships, Sponsorship, Event activations, Tour partnerships, VIP experiences, Exclusive content, New music campaigns

    • New Zealand
    • Media Production
    • Managing Director
      • Feb 2012 - Feb 2019

      Partnering with Producer Tanya Haitoua, we established an independent production company. The initial focus was shooting commercials for television, then growing opportunities into online outlets. Most recently we have moved away from commercials and are now growing long format programming for online distribution.Key Roles:Strategic Development, Brand Management, HR, Account Management, Office Management, IT, AdministrationKey Achievements:Established Successful Film CompanyCreated framework of systems, processes and protocolsSecured key clients such as Tourism NZ, Auckland City, SkyCity, Unilever and FordManaged transitions of strategic focus between formats

    • Artist and Tour Manager
      • Oct 2006 - Apr 2017

      Managing Artists Artist development, brand development, public relations. Worked with Chris Cope, Elly Pascoe and Late 80s Mercedes as well as consulting to Spacifix, Vince Harder and Daniel Bedingfield.Managing Tours Logistics management, personnel management & HR, event management, production management. Worked with Sean Mendes, The Proclaimers, The Stranglers, Sarah Borealis, Icehouse, Donavon Frankenreiter, Jimmy Barnes, Dave Dobbyn, Supergroove, The Exponents, Dragon, Tim Finn, Bic Runga, Boh Runga, Anika Moa, Brooke Fraser, Gin Wigmore, Opshop, Evermore, and Midnight Youth. Responsible for The Winery Tour (over its 10 year history) including liaising with local government bodies, venues and suppliers and facilitating the safe and effective delivery of this annual event.Event ConsultingEngaging specialist areas of event management on behalf of events such as Traffic Management, Permitting and Health & Safety.

    • Entertainment Providers
    • 1 - 100 Employee
    • Band Manager
      • Mar 2003 - Sep 2006

      I've always loved music, having learned piano from an early age, then drums and dabbling in some singing. That said, my ability was such that I was never going to have a career as a professional musician! But when the opportunity to use my skills and abilities in project management in the music industry came along, I could't say "no".It was a baptism by fire as I was on tour within weeks of starting my position at Parachute Music. My job was made up of the following roles:Artist Development, Personnel Development & HR, International Tour Management, Financial Management and General Administration.KPI's included targets set for staff development, income growth and market development (booking and touring the band into new markets - primarily in the USA & Australia, but also Europe, Africa and South East Asia).During my time in this role I successfully: - grew the band from touring a stripped down team of 4 to full band and support crew of up to 10- expanded territories from USA and Australia to also include the UK, the Netherlands, South Africa, Kenya and Singapore- developed opportunities in the USA to include top 5 Music Festivals in the market- released at an international level, 2 recordings - including a live recording at a music festival which I also oversaw

    • Senior Project Manager
      • Jun 2002 - Feb 2003

      Though I enjoyed being on the tools, I wanted to push myself and develop administrative and leadership facets of my career. Project Management offered that opportunity and I joined the team at Construction Plus who were working in the light commercial and high density residential market. Being a part of a team again was fantastic - building a collaborative approach and having the opportunity to draw on the wisdom and experience of colleagues set the tone for growing my career.After 4 months of being at the organisation, I was promoted to Senior Project Manager. This was a real boost to my confidence and gave me a tangible outcome that acknowledged the effort I had put in to delivering my projects on time, on budget and to spec.This environment also fostered my early leadership development as I managed and motivated the various suppliers working on my projects, navigating disruptors and road blocks along the way. A strong sense of personal responsibility combined with good interpersonal skills provided the strong foundation which lead to my success in this role.

    • Real Estate
    • 1 - 100 Employee
    • Builder
      • Mar 2001 - May 2002

      Following my qualification in Carpentry, I set out to build my own business in construction. I always enjoyed the challenge of remodels and renovations over new home construction so focused in that area. Following my qualification in Carpentry, I set out to build my own business in construction. I always enjoyed the challenge of remodels and renovations over new home construction so focused in that area.

Education

  • BCITO
    National Certificate Carpentry, Construction
    1996 - 2000
  • Auckland University
    Bachelor of Arts (BA), Educational Psychology and Spanish
    1994 - 1996
  • Mt Roskill Grammar School - Auckland, New Zealand
    1991 - 1992
  • Alliance Academy - Quito, Ecuador
    1980 - 1990

Community

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