Lan Baylina Naval

Digital Marketing Manager at Dino Marketing Group
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Contact Information
us****@****om
(386) 825-5501
Languages
  • Catalan Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • English Full professional proficiency

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Bio

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5.0

/5.0
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Sergi Pons Muñoz de Morales

Lan is a really hard worker, she pays attention to details, and, most important, she is a very reliable person in which you can trust entirely your project.

Marta Sala Ureña

Lan pays close attention to details.

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Credentials

  • Cultural Heritages
    University of California, Los Angeles
    Mar, 2018
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2022 - Present

      Plan, execute and design web, SEO/SEM, database marketing, email marketing, social media and display advertising campaigns. Design marketing collateral. Develop and monitor campaign budgets. Prepare accurate reports on marketing campaign’s overall performance. Analytical end-to-end customer experience across multiple channels and customer touch points. Plan, execute and design web, SEO/SEM, database marketing, email marketing, social media and display advertising campaigns. Design marketing collateral. Develop and monitor campaign budgets. Prepare accurate reports on marketing campaign’s overall performance. Analytical end-to-end customer experience across multiple channels and customer touch points.

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Graphic Designer
      • Mar 2023 - Present

      Create designs for internal and external communications, DEI campaigns, social media and email campaigns. Create designs for internal and external communications, DEI campaigns, social media and email campaigns.

    • Advertising Services
    • Content Creator & Graphic Designer
      • Mar 2016 - Present

      Create and design visual concepts at a high level of accuracy. Designing advertisements, web pages, social media content and other design assets as required. Email marketing and copywriting. Managed multiple projects simultaneously and delivered according to aggressive timelines. I also create humorous visual stuff for entertainment, but also serious and straight to the point content for education. Create and design visual concepts at a high level of accuracy. Designing advertisements, web pages, social media content and other design assets as required. Email marketing and copywriting. Managed multiple projects simultaneously and delivered according to aggressive timelines. I also create humorous visual stuff for entertainment, but also serious and straight to the point content for education.

    • Email Marketing and Graphic Designer
      • Sep 2022 - Mar 2023

      Design marketing collateral and develop and execute email marketing. Design marketing collateral and develop and execute email marketing.

    • Design Services
    • 1 - 100 Employee
    • ​​Digital Marketing Specialist / Graphic Designer
      • Jul 2021 - Apr 2022

      Created Amazon A+ listings with SEO optimized descriptions, redesigning keyword research. Responsible for branding and identity design for several brands. Maintained each brand's Shopify website. Lead in social media, copywriter, scheduling and content creation. Researched industry trends and tracked marketing campaign results. Created Amazon A+ listings with SEO optimized descriptions, redesigning keyword research. Responsible for branding and identity design for several brands. Maintained each brand's Shopify website. Lead in social media, copywriter, scheduling and content creation. Researched industry trends and tracked marketing campaign results.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Graphic Designer
      • Mar 2021 - Mar 2022

      Designed graphics and layouts for digital marketing including emails, social media and marketing collateral. Managed A/B email campaigns, segmented email lists and workflows. Designed graphics and layouts for digital marketing including emails, social media and marketing collateral. Managed A/B email campaigns, segmented email lists and workflows.

    • Marketing Intern
      • Feb 2017 - May 2017

      Assisted with projects through the entire lifecycle (strategy, content, analytics & technology) while coordinating each step among various teams. I also drew insights from analytics to create opportunities for digital marketing programs and site optimization. I assisted with development and implementation of online direct response strategies, managing social media presence on Facebook, Instagram & Twitter, including email marketing, website, and advertising campaigns on a daily basis. Assisted with projects through the entire lifecycle (strategy, content, analytics & technology) while coordinating each step among various teams. I also drew insights from analytics to create opportunities for digital marketing programs and site optimization. I assisted with development and implementation of online direct response strategies, managing social media presence on Facebook, Instagram & Twitter, including email marketing, website, and advertising campaigns on a daily basis.

Education

  • Edge Hill University
    Marketing, Marketing (Hons)
    2016 - 2017
  • Oakton Community College
    Psychology, Cognitive Psychology and Psycholinguistics
    2019 - 2019
  • Universitat de Vic – Universitat Central de Catalunya
    Marketing and Business Communication, Marketing
    2013 - 2017
  • La Salle BCN
    High School, Economics
    2011 - 2013

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