Experience

Force of Nature Clean

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Mar 2021 - Present



360PRplus

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President Digital Media

  • Sep 2020 - Mar 2021

  Boston, Massachusetts, United States

• Director Of Digital Services

  • Aug 2018 - Sep 2020

  Boston, MA • Oversee the daily operations of digital services department across clients and campaigns, including managing a team of three direct reports, shaping paid media strategies, and ensuring all deliverables from internal teams and external partners are routinely accurate and on schedule. • Lead the development of consumer-centric, content-focused digital campaigns that are leveraged across platforms (organic + paid social, earned, display, search, email marketing, etc.) on behalf of brands… Show more • Oversee the daily operations of digital services department across clients and campaigns, including managing a team of three direct reports, shaping paid media strategies, and ensuring all deliverables from internal teams and external partners are routinely accurate and on schedule. • Lead the development of consumer-centric, content-focused digital campaigns that are leveraged across platforms (organic + paid social, earned, display, search, email marketing, etc.) on behalf of brands such as Avis Budget Group, Juicy Juice, Nasoya, Tommee Tippee and Wellness Pet Food. • Develop strategic direction and oversee paid social activations that drive DTC sales. • Analyze qualitative and quantitative insights from reporting tools to recommend tactics and campaign optimizations geared towards growing client business and generating revenue. • Build strong client relationships, helping to extend services and grow retainers.

• Senior Digital Media Manager

  • Dec 2016 - Jul 2018

  Boston, MA • Provided strategic counsel, ongoing content development and rigorous measurement that directly supported business. • Developed and implemented digital promotions and creative campaigns. • Drove the development of creative briefs and managed the Creative Services team. • Identified and executed paid digital opportunities across social media, third-party distribution networks and media integrations. • Directed junior team members in developing strategy insights for new business and… Show more • Provided strategic counsel, ongoing content development and rigorous measurement that directly supported business. • Developed and implemented digital promotions and creative campaigns. • Drove the development of creative briefs and managed the Creative Services team. • Identified and executed paid digital opportunities across social media, third-party distribution networks and media integrations. • Directed junior team members in developing strategy insights for new business and clients.

• Digital Media Manager

  • Apr 2015 - Nov 2016

  Boston, MA • Developed brand strategies across social platforms including Facebook, Twitter, Instagram, Pinterest, and LinkedIn along with digital channels, including email marketing, blogger relations and microsites. • Worked in tandem with media relations team to develop and execute integrated campaigns, including media, influencer relations, social media, digital, etc. • Served as the client contact on all digital and social media matters, working with clients to develop and execute digital… Show more • Developed brand strategies across social platforms including Facebook, Twitter, Instagram, Pinterest, and LinkedIn along with digital channels, including email marketing, blogger relations and microsites. • Worked in tandem with media relations team to develop and execute integrated campaigns, including media, influencer relations, social media, digital, etc. • Served as the client contact on all digital and social media matters, working with clients to develop and execute digital campaigns.



TEAM LEWIS

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Senior Account Executive

  • Nov 2013 - Apr 2015

  Greater Boston Area • Developed media strategies, drafted press releases, pitched to the press, and served as main client contact for media activity, industry trends, and shifts in social media best practices. • Developed and monitored benchmarks for measuring impact of social media and PR programs using analytics, KPIs and dashboards. • Ghostwrote and edited client blogs, and oversaw activity on social channels.

• Account Executive

  • Jul 2012 - Oct 2013

  Greater Boston Area • Drafted press releases and pitched to the press. • Provided on-site event support and management. • Ghostwrote and edited client blogs, and oversaw activity on social channels • Managed internship program.

• Account Coordinator

  • Mar 2012 - Jun 2012

  Greater Boston Area • Pitched media contacts, including editorial calendar opportunities. • Developed briefing books and media kits. • Drafted press releases and pitched into the press. • Managed social media communities.



ThinkMedia PARTNERS

• Account Assistant

  • Aug 2011 - Feb 2012

  • Provided direct counsel for clients in the technology and insurance industry. • Developed media lists and editorial calendars for targeted outreach. • Pitched and managed relationships with target reporters at national and trade publications. • Drafted press releases, bylines and social media content.