Lana Herring
Social media manager and designer (volunteer) at HTX4Ukraine- Claim this Profile
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Bio
Christina Ilchishina
I was lucky to work with Lana for more than 5 years on projects of different complexity. During all this time, she showed high professionalism as the CEO and used different approaches to build the team and business as well. As a person, she is very ambitious and always looking for something new and interesting.
Julia Bernatska
Svitlana advised me on which marketing channel would be most effective for my company. She had extensive experience in social media and a thorough understanding of business requirements. She assisted my company in making sound decisions regarding digital transformation and digital marketing strategy.
Christina Ilchishina
I was lucky to work with Lana for more than 5 years on projects of different complexity. During all this time, she showed high professionalism as the CEO and used different approaches to build the team and business as well. As a person, she is very ambitious and always looking for something new and interesting.
Julia Bernatska
Svitlana advised me on which marketing channel would be most effective for my company. She had extensive experience in social media and a thorough understanding of business requirements. She assisted my company in making sound decisions regarding digital transformation and digital marketing strategy.
Christina Ilchishina
I was lucky to work with Lana for more than 5 years on projects of different complexity. During all this time, she showed high professionalism as the CEO and used different approaches to build the team and business as well. As a person, she is very ambitious and always looking for something new and interesting.
Julia Bernatska
Svitlana advised me on which marketing channel would be most effective for my company. She had extensive experience in social media and a thorough understanding of business requirements. She assisted my company in making sound decisions regarding digital transformation and digital marketing strategy.
Christina Ilchishina
I was lucky to work with Lana for more than 5 years on projects of different complexity. During all this time, she showed high professionalism as the CEO and used different approaches to build the team and business as well. As a person, she is very ambitious and always looking for something new and interesting.
Julia Bernatska
Svitlana advised me on which marketing channel would be most effective for my company. She had extensive experience in social media and a thorough understanding of business requirements. She assisted my company in making sound decisions regarding digital transformation and digital marketing strategy.
Credentials
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Certificate of completion
The Global School for Social LeadersSep, 2019- Nov, 2024
Experience
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HTX4Ukraine
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United States
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Non-profit Organizations
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1 - 100 Employee
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Social media manager and designer (volunteer)
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Mar 2022 - Present
Htx4Ukraine.org (HTX4Ukraine is a Houston-based volunteer-run organization with a mission to SAVE LIVES IN UKRAINE.), Houston, Texas Create a social media strategy Development of visual concepts and feeds, Publishing posts and hashtags for Instagram, Facebook Create designs for all social media platforms (Instagram, Facebook). Creation of design for events Htx4Ukraine.org (HTX4Ukraine is a Houston-based volunteer-run organization with a mission to SAVE LIVES IN UKRAINE.), Houston, Texas Create a social media strategy Development of visual concepts and feeds, Publishing posts and hashtags for Instagram, Facebook Create designs for all social media platforms (Instagram, Facebook). Creation of design for events
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Rubic.us
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United States
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Media Production
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1 - 100 Employee
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Social Media Coordinator
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Feb 2023 - Jun 2023
social media coordinator (Instagram, Facebook, telegram) 1. Creating and curating content: create engaging content and post it on Instagram, creating visually appealing graphics and pictures , and writing compelling captions. 2. Create Instagram reels (graphics) and stories. 3. Hashtags 4. Analytics: to measure the success of Instagram strategy by tracking metrics such as engagement rate, reach, and follower growth. social media coordinator (Instagram, Facebook, telegram) 1. Creating and curating content: create engaging content and post it on Instagram, creating visually appealing graphics and pictures , and writing compelling captions. 2. Create Instagram reels (graphics) and stories. 3. Hashtags 4. Analytics: to measure the success of Instagram strategy by tracking metrics such as engagement rate, reach, and follower growth.
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Hetman agency
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Kyiv City, Ukraine
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Company Owner
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Oct 2019 - Oct 2022
The social media marketing agency for supporting small and medium businesses in Ukraine. Created a social media strategy, Designed visual concepts and feeds, Content creations and hashtags for Instagram, Facebook, Linkedin, and Youtube Devised and designed websites (Webnode, Tilda, Wigbo) Google Analytics, Microsoft products Designed presentations, booklets, certificates, youtube courses, and other designs The social media marketing agency for supporting small and medium businesses in Ukraine. Created a social media strategy, Designed visual concepts and feeds, Content creations and hashtags for Instagram, Facebook, Linkedin, and Youtube Devised and designed websites (Webnode, Tilda, Wigbo) Google Analytics, Microsoft products Designed presentations, booklets, certificates, youtube courses, and other designs
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Ligamedia
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Ukraine
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IT Services and IT Consulting
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1 - 100 Employee
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Commercial Director Liga.net
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Jan 2015 - Jul 2019
The biggest Ukrainian business and financial site in Ukraine, (Monthly audience is more than 3.2 million unique users) with 100+ employees Managed a team of 15 sales managers. Formulated marketing, brand planning, and business development strategies to drive revenue growth. Supervised the day-to-day sales activities Determined strategic planning, operating management; key account management; People management, and team building Built a highly competent sales team Achievements: Like-for-like 2015/2016: the growth by 55%; Like-for-like 2016/2017: the growth by 30%; Like-for-like 2017/2018: the growth by 25%; Started a new advertising agency ADLOVE (adlove.ua); Started a new PR agency NOPROBLEM; Show less
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adLOVE
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Ukraine
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Advertising Services
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CEO
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Apr 2016 - Jun 2019
Advertising agency for work with medium size businesses in Ukraine with 20 employee Created all business processes from scratch. Communicated a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members. Cultivated excellent relationships with new prospects and existing customers. Prepared strategic planning; Operating management; Key account management; People management; Led a digital marketing team; Implemented Social Media Strategy Achievements: Like-for-like 2016/2017: the growth by 50%; Like-for-like 2017/2018: the growth by 45%; Like-for-like 2018/2019: the growth by 35%; Show less
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MI6, digital agency
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Ukraine
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Technology, Information and Internet
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1 - 100 Employee
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CEO
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Apr 2006 - Jan 2015
CEO Responsibilities: • Budgeting and forecasting • General strategy • Team building • Operations management; • Sales management; • Pricing and discount policy; • People management; • Analysing the client base; • Personal selling. CEO Responsibilities: • Budgeting and forecasting • General strategy • Team building • Operations management; • Sales management; • Pricing and discount policy; • People management; • Analysing the client base; • Personal selling.
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Education
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2018 - 2018
Kyiv Mohyla Business School
certificate, strategic studios -
2012 - 2014
KBS Kyiv Business school
Master of Business Administration (MBA), Business Administrations and management, general. -
2014 - 2014
MIM-Kyiv
Certificate of Completion, Basic Managerial Program "Practical Management" -
2015 - 2015
ka group
certificate, Управление организацией -
2016 - 2016
Ka Group
certificate, Общие продажи, мерчендайзинг и маркетинг -
2017 - 2017
olerom
certificate, Business Administration and Management, General -
Kyiv Pedagogical University
Bachelor's Degree, teacher -
2022 - 2023
Coursera
Certificate, Introduction to Social Media Marketing
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