Experience

Gentle Lion Communications

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder + Director

  • Jan 2016 - Present

  At Gentle Lion, we choose an unconventional approach that supports legacy and consumer-driven brands grow with possibility, and autonomy. As a nimble team, we get in the trenches with strategic communications planning to jumpstart and max-out your brand’s potential. We help illuminate, refine and share your brand story so that you can refocus your time on what counts. With a structured yet adaptive process that bids farewell to the formalities and best-kept industry secrets that have historically held you back. Discovery and insights lay the foundation for results-based strategies that target the audiences that matter. As partners, we eat, sleep and breathe your brand’s DNA. It’s tenacity that in turn empowers equally passionate leaders with unmatched guidance and the 20/20 foresight that makes for good calls early on, new-heights thereafter and plenty of reasons to celebrate. It all lends to unorthodox solutions that defy anticipated limitations. In other words: welcome to a new era of ‘brand.’ Of becoming. Of making big-picture waves. As allies, our aim is to unlock like-minded potential across industries to shape a more conscious, connected world. With the insight to champion, we make change by expanding together. Show less



Anstice Communications

• Director of Communications

  • Feb 2013 - Dec 2015

  Anstice Communications specializes in creating and executing experiential Communications strategies that seize every opportunity to communicate your story and build your asset – your brand. As the lines between Marketing and Public Relations become blurred the consumption and delivery of information has transformed, and we believe that we are an integral part of your overall marketing strategy and more so, part of a team that is committed to working side-by-side to send your message across all platforms.We practice the methodology of engagement communications that integrates a diverse mediums as potential ways to reach out; from events that bring the like-minded together to media relations; from traditional relationship-building and cross promotions to creating conversations in online communities. We consider all the groups who need to hear the message and craft a strategy that incorporates the tools and roads and methods and media necessary to help everyone converge at the story. So they can hear it in the language they understand. And make it their own.Communications Strategy & Execution Public Relations Social Media/Online Communications Cross-Promotional PartnershipsEvent Planning and Management Media Training Show less

• Public Relations Manager

  • Feb 2011 - Feb 2013

• Project Manager

  • Jan 2009 - Feb 2011