Experience

Ewopharma

• Switzerland
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Product Manager Consumer Healthcare

  • Jun 2021 - Present

  Zagreb, Croatia



Oktal Pharma

• Croatia
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Product Manager Croatia, Slovenia, Hungary, Serbia & Bosnia and Herzegovina

  • Apr 2018 - May 2021

  Zagreb • Creating strategy and marketing activities for respective markets • P&L responsibility for the given category and markets • Education and developement of professional and sales associates • Participation and organisation of lectures, mini-symposiums and professional events • Managing Key Customers • Market specific and Account specific promotions preparation and execution • Stock management • Monitoring legislative regulations • Creation of detailed Customer… Show more • Creating strategy and marketing activities for respective markets • P&L responsibility for the given category and markets • Education and developement of professional and sales associates • Participation and organisation of lectures, mini-symposiums and professional events • Managing Key Customers • Market specific and Account specific promotions preparation and execution • Stock management • Monitoring legislative regulations • Creation of detailed Customer Marketing plan for 12 months and alignment with principal’s brand and sales team • Developing local execution plans for new launches • Opening new markets, preparing detailed analysis and simulation of P&L Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Shopper & Customer Marketing Manager Skin & Oral, Croatia and Slovenia

  • Oct 2017 - Apr 2018

  Croatia • Sales and market share results responsibility for Skin & Oral categories • P&L responsibility for the given categories • Creation of detailed Customer Marketing (execution) plan for 12 months and alignment with distributor’s brand and sales team • Marketing budget planning by category, brand & project • In store execution responsibility; monitoring execution, improving promo efficiency • Assortment optimization by Account • Developing local execution plans for new launches… Show more • Sales and market share results responsibility for Skin & Oral categories • P&L responsibility for the given categories • Creation of detailed Customer Marketing (execution) plan for 12 months and alignment with distributor’s brand and sales team • Marketing budget planning by category, brand & project • In store execution responsibility; monitoring execution, improving promo efficiency • Assortment optimization by Account • Developing local execution plans for new launches • Providing category/country specific inputs for yearly communication plans • Implementing and administrating strategic communication (media) plans • Generating shopper and retailer insights, translating it into category/customer relevant proposals and activities

• Marketing Operations Executive Home Care & Laundry Croatia

  • Feb 2015 - Oct 2017

  Croatia • Ensuring smooth and high quality implementation of category projects nationwide and at customers • P&L responsibility for the given categories • Yearly strategy implementation • Managing the yearly marketing plan in contact with central marketing team and Distributor • Developing promotional guidelines • Trade preparation and implementation of launches and re-launches • Implementation and administration of strategic communication (media) plans • Looking for new market… Show more • Ensuring smooth and high quality implementation of category projects nationwide and at customers • P&L responsibility for the given categories • Yearly strategy implementation • Managing the yearly marketing plan in contact with central marketing team and Distributor • Developing promotional guidelines • Trade preparation and implementation of launches and re-launches • Implementation and administration of strategic communication (media) plans • Looking for new market opportunities based on consumer/customer insights • Assortment optimization by Account • Sales & Marketing ROI analysis



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Trade Marketing Supervisor Croatia & Slovenia

  • Feb 2010 - Feb 2015

  Croatia • Building operations & assortments on new markets • Full responsibility for PepsiCo salty snack Trade Marketing & Marketing in Croatia & Slovenia • Working with own & distributors sales team on all Trade Marketing & Marketing initiatives • Participating in creation of company and brand strategies, ensuring execution of company priorities and brand initiatives • Creation of planograms & POSM for regular & secondary placements • In store Promotions organization & implementation



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Regional Sales Excellence Executive

  • Mar 2009 - Feb 2010

  Zagreb, Croatia • Driving implementation of global & local success models and marketing plans with sales and trading partners - tracking & reporting region scores • Providing support for creating an expert category link between RB and trade • Content provider for Sales presentations to trade, for new initiatives and new products • Production of planograms for all key categories in key accounts within the region

• Accounting Assistant

  • Nov 2006 - Mar 2009

  Zagreb, Croatia • Preparation of Purchase order requests • Booking of marketing costs • Maintenance of Marketing budget • Created monthly reports for FD & MD