Lana Ziegler
Associate Buyer at MACY'S BACKSTAGE, INC.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
MACY'S BACKSTAGE, INC.
-
United States
-
Retail
-
100 - 200 Employee
-
Associate Buyer
-
Jan 2022 - Present
Men's Active & Seasonal
-
-
Assistant Buyer
-
Jun 2020 - Jan 2022
Women's Handbags, Jewelry & AccessoriesPreviously: Men's
-
-
Assistant Merchandise Planner
-
Jul 2019 - Jul 2020
Toys & Games, Gourmet, Queue Line
-
-
-
Macy's
-
United States
-
Retail
-
700 & Above Employee
-
Executive Development Program Trainee
-
Jul 2019 - Sep 2019
-
-
-
Michigan Fashion Media Summit
-
United States
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Chief Brand Officer
-
Dec 2018 - Jul 2019
- Manage the Branding team of the MFMS and assist each member in his/her role - Responsible for managing the Michigan Fashion Media Summit brand across all social media channels - Brainstorm & research industry trends and noteworthy news - Increase social media posting to build a following among campus and establish the brand - Collaborate with team to create a social media content calendar to track postings and maintain continuity - Execute posts - Manage the Branding team of the MFMS and assist each member in his/her role - Responsible for managing the Michigan Fashion Media Summit brand across all social media channels - Brainstorm & research industry trends and noteworthy news - Increase social media posting to build a following among campus and establish the brand - Collaborate with team to create a social media content calendar to track postings and maintain continuity - Execute posts
-
-
-
-
Brand Ambassador
-
Nov 2017 - Jun 2019
-
-
-
McCann Worldgroup
-
Advertising Services
-
700 & Above Employee
-
Project Management Intern - MGM Resorts International
-
Jun 2018 - Aug 2018
- Responsibilities included creating timelines for projects, communicating deadlines, organizing team wide meetings and ensuring everyone was on task. -Collaborated with strategy, account, creative and production teams to execute projects for The Aria, Bellagio, Borgata, Mandalay Bay & more - Ensured that all agency divisions met deadlines for account work - Created an integrated marketing campaign for the New York Lottery and presented final deck to the NYL team and a panel of judges Show less
-
-
-
Michigan Fashion Media Summit
-
United States
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Coordinator for MFMS Fashion Show
-
Nov 2017 - Jan 2018
- Responsible for the Organization and Planning of Michigan's First Student Run Fashion Show - Coordinate Show Schedule & Logistics with EVP Team and Ross Operations - Research other Student-run Fashion Shows - Coordinate Outfits from Partners, Including Both Renowned and Local Brand Names - Responsible for the Organization and Planning of Michigan's First Student Run Fashion Show - Coordinate Show Schedule & Logistics with EVP Team and Ross Operations - Research other Student-run Fashion Shows - Coordinate Outfits from Partners, Including Both Renowned and Local Brand Names
-
-
-
Theory
-
United States
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Digital Marketing Intern
-
Jun 2017 - Aug 2017
- Used Google Analytics to track the conversion rates of the company’s emails to leverage and understand monetary success - Presented market research of competing fashion brands to the Chief Marketing Officer and Editorial Director to enhance email features in order to improve store traffic and conversion rates - Created a dynamic Social Media Calendar to ensure that all e-commerce teams worked cohesively - Performed daily Quality Assurance testing on the Theory website to improve conversion and satisfaction rates for customers Show less
-
-
Education
-
University of Michigan College of Literature, Science, and the Arts
Bachelors, Communication and Media Studies -
University of Michigan
Communications/Marketing