Lana Ziegler

Associate Buyer at MACY'S BACKSTAGE, INC.
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Retail
    • 100 - 200 Employee
    • Associate Buyer
      • Jan 2022 - Present

      Men's Active & Seasonal

    • Assistant Buyer
      • Jun 2020 - Jan 2022

      Women's Handbags, Jewelry & AccessoriesPreviously: Men's

    • Assistant Merchandise Planner
      • Jul 2019 - Jul 2020

      Toys & Games, Gourmet, Queue Line

    • United States
    • Retail
    • 700 & Above Employee
    • Executive Development Program Trainee
      • Jul 2019 - Sep 2019

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Chief Brand Officer
      • Dec 2018 - Jul 2019

      - Manage the Branding team of the MFMS and assist each member in his/her role - Responsible for managing the Michigan Fashion Media Summit brand across all social media channels - Brainstorm & research industry trends and noteworthy news - Increase social media posting to build a following among campus and establish the brand - Collaborate with team to create a social media content calendar to track postings and maintain continuity - Execute posts - Manage the Branding team of the MFMS and assist each member in his/her role - Responsible for managing the Michigan Fashion Media Summit brand across all social media channels - Brainstorm & research industry trends and noteworthy news - Increase social media posting to build a following among campus and establish the brand - Collaborate with team to create a social media content calendar to track postings and maintain continuity - Execute posts

    • Brand Ambassador
      • Nov 2017 - Jun 2019

    • Advertising Services
    • 700 & Above Employee
    • Project Management Intern - MGM Resorts International
      • Jun 2018 - Aug 2018

      - Responsibilities included creating timelines for projects, communicating deadlines, organizing team wide meetings and ensuring everyone was on task. -Collaborated with strategy, account, creative and production teams to execute projects for The Aria, Bellagio, Borgata, Mandalay Bay & more - Ensured that all agency divisions met deadlines for account work - Created an integrated marketing campaign for the New York Lottery and presented final deck to the NYL team and a panel of judges Show less

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Coordinator for MFMS Fashion Show
      • Nov 2017 - Jan 2018

      - Responsible for the Organization and Planning of Michigan's First Student Run Fashion Show - Coordinate Show Schedule & Logistics with EVP Team and Ross Operations - Research other Student-run Fashion Shows - Coordinate Outfits from Partners, Including Both Renowned and Local Brand Names - Responsible for the Organization and Planning of Michigan's First Student Run Fashion Show - Coordinate Show Schedule & Logistics with EVP Team and Ross Operations - Research other Student-run Fashion Shows - Coordinate Outfits from Partners, Including Both Renowned and Local Brand Names

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Digital Marketing Intern
      • Jun 2017 - Aug 2017

      - Used Google Analytics to track the conversion rates of the company’s emails to leverage and understand monetary success - Presented market research of competing fashion brands to the Chief Marketing Officer and Editorial Director to enhance email features in order to improve store traffic and conversion rates - Created a dynamic Social Media Calendar to ensure that all e-commerce teams worked cohesively - Performed daily Quality Assurance testing on the Theory website to improve conversion and satisfaction rates for customers Show less

Education

  • University of Michigan College of Literature, Science, and the Arts
    Bachelors, Communication and Media Studies
    2015 - 2019
  • University of Michigan
    Communications/Marketing
    2015 - 2019

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