Experience

Menlo College

• United States
• Higher Education
• 200 - 300 Employee

• Associate Professor

  • Aug 2019 - Present

  - Conduct research in the field of consumer/user research - Teach consumer behavior and principles of marketing - Mentor and supervise students - Industry consulting - Others: serve on editorial board, give guest lectures / invited talks - Conduct research in the field of consumer/user research - Teach consumer behavior and principles of marketing - Mentor and supervise students - Industry consulting - Others: serve on editorial board, give guest lectures / invited talks



Santa Clara University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Apr 2017 - Aug 2019

  - Conduct research in the field of consumer/user research - Teach consumer behavior (MBA), marketing management and marketing analysis - Industry consulting - Others: serve on editorial board, give guest lectures / invited talks - Conduct research in the field of consumer/user research - Teach consumer behavior (MBA), marketing management and marketing analysis - Industry consulting - Others: serve on editorial board, give guest lectures / invited talks



City University of Hong Kong

• Hong Kong
• Higher Education
• 700 & Above Employee

• Assistant Professor

  • Jan 2014 - May 2017

  - Conduct research in the field of consumer/user research - Teach consumer behavior (undergraduate), marketing strategy and planning (graduate) - Mentor and supervise doctoral students, visiting scholars and research assistants - Industry consulting - Assume administrative duties in the department and the college of business - Others: serve on editorial board, give guest lectures / invited talks - Conduct research in the field of consumer/user research - Teach consumer behavior (undergraduate), marketing strategy and planning (graduate) - Mentor and supervise doctoral students, visiting scholars and research assistants - Industry consulting - Assume administrative duties in the department and the college of business - Others: serve on editorial board, give guest lectures / invited talks



University of Oregon

• United States
• Higher Education
• 700 & Above Employee

• Assistant Professor

  • Sep 2010 - Dec 2013

  - Conduct research in the field of consumer/user research - Teach marketing research course - Mentor and supervise doctoral students, visiting scholars and research assistants - Others: give guest lectures / invited talks - Conduct research in the field of consumer/user research - Teach marketing research course - Mentor and supervise doctoral students, visiting scholars and research assistants - Others: give guest lectures / invited talks