Head of Strategy

• Apr 2021 - Present

• Develop long and short-term strategies for growth, recruitment, member engagement, and social media• Train Inbound team of 10 people in using Canva and in understanding semester’s content strategy• Manage consistent social media schedule through content tracker and content calendar assembled in Excel• Compose weekly newsletter to 100+ members and distribute through Mailchimp • Execute events outside of meetings, such as a resume workshop

Account Manager

• Jan 2021 - Jun 2021

• Direct 6-10-person team to develop strategies for client based on data • Analyze data and trends of client's industry to brainstorm individualized solutions with team • Facilitate team's better understanding of data specific to client's industry• Synthesize and organize documents before and during team meetings

Marketing Consultant

• Jan 2020 - Dec 2020

• Author and distribute survey through Qualtrics to over 100+ respondents to analyze current market for a product• Analyze survey data using Excel pivot tables to make conclusions about market • Strategize in a team of 6 to develop marketing tactics to address issues proposed by company• Present industry analysis, target personas, data analysis, and strategies to company executives

Front Desk Associate

• Jan 2020 - Present

• Field questions from students and staff in fast-paced environment and on the phone regarding coursework, etc. • Tracked social media statistics through Excel and drafted Instagram posts for Black History Month • Run projects assigned by supervisor, such as organizing a Questrom alumni contact sheet for the Honors Program • Process paperwork ranging from transfer credits to class changes • Field questions from students and staff in fast-paced environment and on the phone regarding coursework, etc. • Tracked social media statistics through Excel and drafted Instagram posts for Black History Month • Run projects assigned by supervisor, such as organizing a Questrom alumni contact sheet for the Honors Program • Process paperwork ranging from transfer credits to class changes

Enterprise Growth Summer Analyst

• Jun 2022 - Aug 2022

Content Committee Writer

• Sep 2020 - Jan 2022

• Publish blog post on BUMKC website each semester on relevant and engaging marketing topics • Research trends in marketing industry through news sites and forums to strengthen articles • Publish blog post on BUMKC website each semester on relevant and engaging marketing topics • Research trends in marketing industry through news sites and forums to strengthen articles

Marketing and Engagement Intern

• Jun 2021 - Aug 2021

• Authored members-only newsletter sent to 500+ members and directed interviews for intern spotlight • Identified potential panelists for 3 growth events and a 4-part journalism summit • Spearheaded creation of outreach strategy, written application, and timeline for upcoming student fellowship • Conducted in-depth analysis on equitable source auditing survey language by connecting with 8+ national newsrooms and presented recommendations • Authored members-only newsletter sent to 500+ members and directed interviews for intern spotlight • Identified potential panelists for 3 growth events and a 4-part journalism summit • Spearheaded creation of outreach strategy, written application, and timeline for upcoming student fellowship • Conducted in-depth analysis on equitable source auditing survey language by connecting with 8+ national newsrooms and presented recommendations

Founder

• May 2020 - Jan 2021

• Create and design homemade face masks using fabrics and elastics • Manage finances and inventory using Microsoft Excel to track amount of masks sold and money earned • Sold 60+ masks all over America and Canada and earned revenue of $300+ in one month • Create and design homemade face masks using fabrics and elastics • Manage finances and inventory using Microsoft Excel to track amount of masks sold and money earned • Sold 60+ masks all over America and Canada and earned revenue of $300+ in one month