Lamia Salah

Directeur général at THotel Cagliari
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Location
Greater Cagliari Metropolitan Area, IT

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Experience

    • Italy
    • Hospitality
    • 1 - 100 Employee
    • Directeur général
      • Mar 2023 - Present

      T Hotel Cagliari – 4* S | 207 rooms | 2 restaurants – 1 bar | 8 meeting rooms | 1 Spa In care of the entire operation: managing profitability, train and develop talents, identify and help ensure the execution of strategic goals, oversee marketing and demand generation. My role is to enforce standards and, to guarantee a consistently high quality guest experience T Hotel Cagliari – 4* S | 207 rooms | 2 restaurants – 1 bar | 8 meeting rooms | 1 Spa In care of the entire operation: managing profitability, train and develop talents, identify and help ensure the execution of strategic goals, oversee marketing and demand generation. My role is to enforce standards and, to guarantee a consistently high quality guest experience

      • Feb 2022 - Feb 2023

      Responsible for keeping a perfect coordination between all departments and controlling their operation with regards to the Pullman Hotels and Resorts' standardsIn charge of Guest experience: project manager to ensure the highest comfort and satisfaction for guestsIn charge of the marketing and the digital social media marketing RiiSE ambassador - member of the RiiSe italian committeeKEY RESPONSIBILITIES:Planning and Organizing - To plan all operational procedures, to plan and improve service and quality.• To coordinate with the heads of Rooms, Talent & Culture, F&B departments to ensure adequate operations implementation• Implement marketing strategies and action plans in accordance with the resort’s strategic and sales plans• To regularly update the General Manager on all operations achievements and key issuesCommunication - Ensure all staff is aware of the goals and objectives of the Resort personnel• To conduct briefings to ensure that all departments receive updated information• To ensure and maintain good relations with members and suppliersBudgeting & Costing - To manage the marketing budget• To control the marketing and sales actions expense budget throughout the yearTalents & Culture - Ensure all requirements of staff are met & updated• To actively participate in the quality circle within the Resort (creation of a Quality committee)• To coordinate with the Talent & culture manager and create e Welcome Heartist staff bookletGeneral:• To maintain highest standards of Hygiene and maintain good Health and Safety Standards• To actively engage and participate in effective communications within the resort• Ensure that all Standards are being adhered to, and monitoring their compliance Show less

      • Jan 2007 - Jan 2022

      Management and coordination of the Pullman Timi Ama Sardegna Resort activity | 5 star resort in South SardiniaMarketing and Quality manager - CRM - in charge of all the communication, PR and media actions - Operational marketing campaign- Social media campaign and editorial plan- CRM: monitoring daily Trustyou platform and management of the customer relationship, Iauditor audits (standards quality checklist), Staff coaching and trainingsSustainable Development ambassador: I implement all the sustainable development actions for the resort, requested by Accor. Gold level reached in 2019 with more than 63 actions dedicated to a plastic free objective, a vegetable garden, ethics and inclusivity actionsCovid Responsible in charge of the sanitary measures from SGS AllSAfe label:- I implemented all the sanitary measures all through the resort during 2 years to obtain the Accor AllSafe label- Audit and actions registered every week and daily Show less

    • France
    • Hospitality
    • 700 & Above Employee
    • Marketing Executive - Luxury and Upscale Brands - Italy, Greece, Israel and Malta
      • Apr 2015 - Dec 2015

      • Development of integrated B2C marketing campaign strategies and activity plans for luxury hospitality brands SOFITEL, PULLMAN and MGALLERY BY SOFITEL in the Southern Europe region (Italy, Spain, Portugal, Greece, Israel, Malta) • Work with key stakeholders to implement campaign activity including: properties (owned or franchised), digital marketing teams, loyalty program team, communication team, CSR team, brand, business development, PR office • Write, translate and edit copy for a range of promotional printed materials and publications including in-hotel brand collaterals, adverts, online tools, promotional flyers etc • In charge of the production and sourcing of all marketing and PR campaign • Deliver campaign activity presentations and regular results presentations • Provide marketing and integration support to newly-integrated hotels Show less

      • Feb 2011 - Feb 2013

      Executive Assistant & Quality manager - Accor Italy Upscale, Leisure & Thalasso Division (1 Pullman Thalassa / 2 MGallery Thalassa / 7 Mgallery hotels )

      • Jan 2009 - Dec 2012

      Marketing Plan Pullman Italy, marketing and commercial actions for the Leisure & Thalasso Division Accor Italy (3 hotels)Management & Quality Audit for 8 hotels MGallery & Pullman Italy (mistery guest, guest relations service, management of Olakala MKG tool)

    • France
    • Hospitality
    • 700 & Above Employee
    • Congress & Incentives Assistant at Sofitel Thalassa Timi Ama
      • Apr 2005 - Oct 2006

      MICE department coordination in it whole organization Communication to all the departments MICE department coordination in it whole organization Communication to all the departments

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Receptionnist & Booking assistant
      • Dec 2005 - Mar 2006

      in the city center of London. in the city center of London.

    • Guest Relations and commercial assistant at Sofitel Thalassa Timi Ama
      • Jun 2004 - Oct 2004

      Guest relations for the hotel guests Proposal of activities & excursions inside and around the hotel Following of the site inspection and eductour, T.O contracting, marketing actions... Guest relations for the hotel guests Proposal of activities & excursions inside and around the hotel Following of the site inspection and eductour, T.O contracting, marketing actions...

Education

  • Université Nice Sophia-Antipolis
    Master in Tourism and Hotel Management - Sustainable development option, Administration / gestion d''hôtel / motel
    2003 - 2004
  • Université Lyon II
    Degree in Cultural tourism and cultural heritage, Gestion des services de tourisme et voyages
    2001 - 2003
  • Université Lyon II
    Degree in Art history
    1999 - 2001
  • Lycée Colbert
    BTS Tourisme et Loisirs, Tourism and Travel Services Management
    1997 - 1999

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