Experience

Aircover Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Principal

  • Jan 2018 - Present

  Currently advising and leading various marketing and communications activities for start-ups to mid-sized private and public companies predominantly in the SaaS/B2B space. Organizations currently or previously worked with include - Arceo, Astound. Blue Shield of California, FIDO Alliance, FINCAD, TripActions, Quizlet and others. Activities include assisting as head of marketing was on maternity leave, planning and executing funding, product, customer, partner and executive announcement strategies. Also manage day-to-day PR and exec comms, contributed content programs, social media activities and measurement. Show less



Nok Nok, Inc.

• Corporate Communications and Marketing Lead

  • Feb 2018 - Feb 2021

  Was part time head of Corporate Communication and Marketing responsible for PR, AR, social media, events, SEM/SEO and content development. Was part time head of Corporate Communication and Marketing responsible for PR, AR, social media, events, SEM/SEO and content development.



ServiceNow – The Enterprise Cloud Company

• Vice President Corporate Communications

  • Jan 2016 - Aug 2017

  Directed the global communications team and agencies, including public relations, thought leadership, analyst relations, earned and owned social media and marketing customer reference program. Implemented first share of voice measurement, lead the communications and messaging of three acquisitions, new CEO, annual user group conference, nine global customer forums. Established activities to introduce “intelligent automation” thought leadership platform. Originally hired to lead crisis communications associated with three IP lawsuits which included messaging development and training of multiple c-suite and senior executives. Show less



TIBCO Software Inc.

• Software Development

• Vice President Corporate Communications

  • Jul 2014 - Jan 2015

  Managed global communications team and agencies, developed TIBCO’s corporate, product, executive, analyst, social media and internal communications programs until sale of company to private equity firm – Vista Equity in December 2014. Built out the communications team policies and processes worldwide while integrating recent acquisitions – JasperSoft. Streambase Systems and SpotFire. Introduced first benchmark of share-of-voice (SOV) for the company in traditional and social media against competition; worked with marketing analytics team to build dashboard utilizing TIBCO Spotfire to provide real-time analytic view into results. Increased SOV with traditional media in first 6 months over 75% and increased engagement in social media over 20%. Show less



Teradata

• Vice President, Corporate Communications

  • Oct 2011 - Jun 2014

  Responsible for global corporate communications at Teradata (NYSE: TDC) – a six year old spinoff from NCR focused on data warehousing, analytics and integrated marketing applications. Led annual communications planning, strategy and timing of company news, developed and directed media outreach, social media strategy, measurement, budget and customer PR with teams in the US and worldwide. Managed a team of 4 in North America with PR leads in every major country globally. Additional responsibilities included annual review of PR agency-of-record for North America, operationalizing processes such as global news release development, media training, script writing of the CEOs quarterly earnings call and building thought leadership campaigns for executive team members. Centralized and integrated social media activities, including the rebranding of social channels and content from recent AsterData, Aprimo and eCircle acquisitions. Direction of social media activities resulted in Teradata being named one of the most socially engaged companies by Brian Solis (June 2014). Show less



PGP Corp., Now Part of Symantec

• Vice President, Corporate Communications & Marketing Services

  • Feb 2008 - Nov 2010

  Responsible for planning and execution of PGP Corporation’s Corporate Communications, Branding and Marketing Services worldwide including: message development, media and analyst relations, customer reference program, social media activities, government affairs, business and technical advisory boards, customer and executive communications. Also directed design development, timing and delivery of communications activities for the brand redesign, PGP website, corporate events and collateral development. Staff and budget covered North America, UK, France and German markets with agency and contractors augmenting developing regions – Italy, Spain, Japan and Australia. Show less



Voce Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Strategic Advisor

  • Jan 2003 - Feb 2008

  Defined marketing and communications strategies and assisted in branding efforts for start-ups to mid-sized private and public companies primarily in the enterprise/B2B space. Developed and delivered media training to various senior executives in the Silicon Valley. Crafted press releases and speeches, coordinated financial media outreach strategy as well as marketing communications programs, new branding and messaging and customer reference programs for clients including; Aravo Solutions, Ariba (ARBA), BEA Systems (BEAS), Brocade (BRCD), Digital Persona Inc., Ketera Technologies, NetApp (NTAP), Network Objects (NETO), SHOP.COM, Stanford University, TIBCO Software, Inc. (TIBX), Tidal Software, among others. Show less



Ariba

• IT Services and IT Consulting

• Vice President, Corporate Communications

  • Sep 2000 - Dec 2002

  Responsible for worldwide planning, message development, counsel and supervision of Ariba's Corporate Communications. Directed all media relations, analyst relations, customer marketing programs, crisis communications, Partner/Alliance PR, and executive communications. Also directed timing, design and execution of communications activities for the website, events, direct mail and collateral development. Partnered to deliver investor relations, financial media and internal employee communications programs. Strategize and directed the timing, staging and communication of major corporate events including three CEO turnovers, three operational rightsizings, one acquisition and the rollout of new company positioning. Successfully defended against negative Gartner positioning. Counseled and traveled with CXO staff to financial and industry analyst conferences and speaking engagements, qualified, scheduled, briefed and staffed media interviews. Show less



Shandwick International

• United States
• Consumer Goods

• Vice President

  • Jun 1998 - Jul 1999

  Responsible for senior-level counsel, strategic planning and supervision of Compaq’s Corporate and International Media & Analyst Relations accounts as well as public relations programs for two start-up companies located in Silicon Valley. Managed account financials including forecasting, team allocation, invoicing and profitability of client budgets ($300,000 - $4 million). Led account teams across multiple geographies including professional goal setting and salary and performance reviews. Directed new business strategies that resulted in new wins over $2 million in annual fees. Show less



Oracle Corporation

• 1 - 100 Employee

• Director, Corporate Communications

  • Jun 1995 - Jun 1998

  Responsibilities included planning and direction of corporate media relations, customer press release program, management of incoming broadcast, business and national press requests, coordination of regional and international press activities with regional PR and Marketing Directors and personnel of international subsidiaries. Managed Corporate Communications staff, PR agencies, freelance writers and video production companies. Created Customer Success Marketing Program to leverage customer success stories across multiple marketing deliverables. Qualified, approved, and staffed press interviews for CEO, President, CFO and other senior executives including speaking and sponsorship opportunities and personal public relations for CEO. Negotiated and secured cover stories in daily, weekly and monthly business, trade and online publications as well as multiple television opportunities internationally. Tenure at Oracle spanned the growth of earnings from $584 million in 1988 to $7.1 billion in 1998, as well as employee expansion from 4000 to 40,000 to worldwide prior to acquisitions of enterprise applications vendors. Show less

• Senior Manager, Multimedia Programs

  • May 1993 - Jun 1995

  Managed internal video producers and contract vendors to produce over 150 corporate marketing video and audio projects for seminars, trade shows, in-flight advertising, education classes, product and technology launches. Traveled worldwide to interview customers, partners and analysts about Oracle products and services. Produced Oracle’s most successful and popular sales tool; Oracle Audio Digest. Managed development of world’s first Annual Report on CD-ROM. Created multimedia presentations for senior executive use at worldwide user conferences, Industry/Analyst events and Oracle’s annual Global Manager’s meeting. Show less



San Francisco 49ers

• United States
• Spectator Sports
• 500 - 600 Employee

• Marketing and Finance Department Assistant

  • May 1992 - May 1993

  Coordinated with Youngstown, OH corporate offices of DeBartolo Development to upgrade 49er finance and marketing department computers to PC-Windows systems as well as coaching staff computers as needed. Assisted in the staffing and statistically logging and dissemination of player statistics to the media on game day (continued to do this for over 3 years). Handled incoming requests for 49er merchandise from direct mail and 800 numbers. Built first spreadsheet tracker for finance office to monitor new salary cap restrictions as handed down by the NFL offices in New York, City. Coordinated playoff travel (hotel, ground transportation and air) needs for team, coaches, operations staff and families. Show less

• Manager, Sales & Marketing Programs, DEC Products Division

  • Sep 1988 - May 1991

  Managed worldwide sales and marketing programs for Oracle in the Digital Equipment Corporation (DEC) marketplace. Developed internal sales and technical training certification for eight product-line organizations. Coordinated Oracle’s participation at all DEC-specific Trade Shows, user symposiums, executive leader conferences and DECWORLD 1990. Responsible for $1.5 million sales and marketing programs budget. Charter member of DEC Products Division, instrumental in the staffing from four people to a team of 22. Show less