Lalita Subrahmanyam V
Head - B2B Strategy and Communications at GenY Medium- Claim this Profile
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English -
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Telugu -
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Hindi -
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Tamil -
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Sanskrit Elementary proficiency
Topline Score
Bio
Shelley Luzaich
It really wouldn't do Lalita justice if I just start with the standard spiel about how long I’ve worked with her, how dedicated she is and what a smooth writer she is, because that doesn’t get to the heart of who she is. Lalita is all of those things and more. She’s smart and quick-witted, she’s caring and kind as well as able to think both on her feet and out of the box. And if you’re having
Neha Goel
Lalita was a member of my marketing team, responsible for content creation and communication. Lalita was a valuable member of our blog team - she researched, wrote, and published 3 blogs per week. These blogs not only showcased the company's product but also served to provide insights into the market, discuss trends, and educate the target audience. In addition to her excellent writing skills, Lalita is a particularly strong researcher and was instrumental in keeping executive leadership up-to-date with industry happenings. Beyond her role in content development, Lalita was also involved in various aspects of marketing, offering suggestions and support on digital campaigns and social media initiatives. Overall, she was a valued member of DCR's marketing team and I strongly recommend her for any marketing content role she may pursue.
Shelley Luzaich
It really wouldn't do Lalita justice if I just start with the standard spiel about how long I’ve worked with her, how dedicated she is and what a smooth writer she is, because that doesn’t get to the heart of who she is. Lalita is all of those things and more. She’s smart and quick-witted, she’s caring and kind as well as able to think both on her feet and out of the box. And if you’re having
Neha Goel
Lalita was a member of my marketing team, responsible for content creation and communication. Lalita was a valuable member of our blog team - she researched, wrote, and published 3 blogs per week. These blogs not only showcased the company's product but also served to provide insights into the market, discuss trends, and educate the target audience. In addition to her excellent writing skills, Lalita is a particularly strong researcher and was instrumental in keeping executive leadership up-to-date with industry happenings. Beyond her role in content development, Lalita was also involved in various aspects of marketing, offering suggestions and support on digital campaigns and social media initiatives. Overall, she was a valued member of DCR's marketing team and I strongly recommend her for any marketing content role she may pursue.
Shelley Luzaich
It really wouldn't do Lalita justice if I just start with the standard spiel about how long I’ve worked with her, how dedicated she is and what a smooth writer she is, because that doesn’t get to the heart of who she is. Lalita is all of those things and more. She’s smart and quick-witted, she’s caring and kind as well as able to think both on her feet and out of the box. And if you’re having
Neha Goel
Lalita was a member of my marketing team, responsible for content creation and communication. Lalita was a valuable member of our blog team - she researched, wrote, and published 3 blogs per week. These blogs not only showcased the company's product but also served to provide insights into the market, discuss trends, and educate the target audience. In addition to her excellent writing skills, Lalita is a particularly strong researcher and was instrumental in keeping executive leadership up-to-date with industry happenings. Beyond her role in content development, Lalita was also involved in various aspects of marketing, offering suggestions and support on digital campaigns and social media initiatives. Overall, she was a valued member of DCR's marketing team and I strongly recommend her for any marketing content role she may pursue.
Shelley Luzaich
It really wouldn't do Lalita justice if I just start with the standard spiel about how long I’ve worked with her, how dedicated she is and what a smooth writer she is, because that doesn’t get to the heart of who she is. Lalita is all of those things and more. She’s smart and quick-witted, she’s caring and kind as well as able to think both on her feet and out of the box. And if you’re having
Neha Goel
Lalita was a member of my marketing team, responsible for content creation and communication. Lalita was a valuable member of our blog team - she researched, wrote, and published 3 blogs per week. These blogs not only showcased the company's product but also served to provide insights into the market, discuss trends, and educate the target audience. In addition to her excellent writing skills, Lalita is a particularly strong researcher and was instrumental in keeping executive leadership up-to-date with industry happenings. Beyond her role in content development, Lalita was also involved in various aspects of marketing, offering suggestions and support on digital campaigns and social media initiatives. Overall, she was a valued member of DCR's marketing team and I strongly recommend her for any marketing content role she may pursue.
Credentials
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World Bank's Certificate of Corporate Social Responsibility
The World Bank
Experience
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GenY Medium
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India
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Advertising Services
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100 - 200 Employee
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Head - B2B Strategy and Communications
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Sep 2018 - Present
I currently head GenY’s B2B marketing practice, which has mastered the domain with years of experience. Our B2Bmarketing methods apply some of the best customer intelligence and automation tools to enable dynamic content on B2B portals and emails and account-based marketing campaigns (ABM). Thought leadership portrayal is an important ingredient of any B2B marketing effort, and GenY helps author high-impact articles and B2B adverts, positively impacting the brand perception of several enterprise and SMB brands. Show less
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freelancer
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Hyderābād Area, India
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Content Expert & Industry Blogger - Freelance
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Jun 2017 - Sep 2018
Background: Create compelling branded content through research and competitive analysis for any industry sector, including technology, healthcare/life sciences, and financial markets. Role: Developing strategic content, high level messaging, intensive research, excellent command over english Clients: Qwardo, StorageCraft, Exegy Consulting, iCast Solutions, Logical Solutions, RevMyStartup etc. Background: Create compelling branded content through research and competitive analysis for any industry sector, including technology, healthcare/life sciences, and financial markets. Role: Developing strategic content, high level messaging, intensive research, excellent command over english Clients: Qwardo, StorageCraft, Exegy Consulting, iCast Solutions, Logical Solutions, RevMyStartup etc.
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Launchship Technology Solutions Pvt. Ltd.
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India
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Information Technology & Services
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1 - 100 Employee
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Head - Research and Content Development
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Jun 2011 - Jun 2017
Background: Generating industry-specific content for a major American client DCR Workforce, in the VMS space, covering Industry trends, Technology, HR issues and Regulatory requirements. Role: Providing technological insights, ensuring SEO standards, ghost writing for Customer-facing executives, gathering competition intelligence Highlights: Over 740 posts on DCR blog, authored multiple Linkedin Pulse posts Key Deliverables - Develop points-of-view/insights through market and industry research. - Publish posts to blogs and articles in industry periodicals. (blog.dcrworkforce.com; thestaffingstream.com; hr.com) ensuring high SEO (Search Engine Optimization) standards. - Gather competition intelligence and Interface with industry analysts on a regular basis. - Author flyers to support development of marketing collateral. - Manage the Company’s website as well as the Intranet forum for DCR’s Team as well as the Suppliers of DCR. Show less
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Institute Of Public Enterprise
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India
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Education Administration Programs
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100 - 200 Employee
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Asst Professor & Joint Director, Exec PGDM Programme
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May 2010 - May 2011
Handled sessions on Leadership Skills & Personality Development, Organizational Behavior, Communication Skills and Entrepreneurship for PG and Exec PG programs. Delivered programs on Management Development and Effective Communication for public entities like the NTPC, Bharat Electronics etc. and private companies like Bharat Biotech. - Involved in consultancy projects like: preparing a Corporate Plan for AP Foods; Study on the Staff Deployment of NEPA Ltd., and evaluation of IIFCL's HR Strategy. - Fixed issues with a Recruitment Project of AP Civil Supplies Corporation, where the IPE managed the hiring of 274 (out of 34000) candidates through conducting an exam and interviews. - Was Joint Director of the Executive PGDM program; managing admissions, classes and exams. - Marketed the MDP Training and Exec PG Program of IPE. - Edited the IPE's Corporate Plan and Placement Brochure for the PGDM and Exec PGDM. Show less
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Aura Consultants
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India
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Management Consultant
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Sep 2005 - Dec 2010
A consultancy, where I had partnered with 2 chartered accountants to work with various clients on their business plans and to set strategic direction. - Provide research-driven consultancy and strategic guidance in operation planning and business strategy to diverse companies by suggesting improvements to internal processes and customer-facing methods, including presentation of corporate data on the Net. - Created business plans for presentation to financial institutes and venture funds in collaboration with a team of Chartered Accountants. Show less
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Dell Technologies
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Program Manager
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Mar 2004 - Aug 2005
Managed a 60-strong team for Dell Global Financial Services, catering to customers in EMEA, ANZ and the USA. Handled process improvement measures for the whole floor (200 plus) through re-training initiatives by identifying specific training needs and planned and delivered a Leadership Development program for TLs in the Fast Track program. • Handled staffing and recruitments for the floor. Conducted regular 1x1 meetings and skip-level meetings. • Improved overall efficiency of the team in handling client interactions, reviewed processes and improved SLAs and metrics, and ensured delivery on targets, retaining the business with the India site by showcasing remarkable improvement. • Created a Manager's Handbook for the process, which was adopted by all other sites globally. • Chalked out plans for Business Continuity and Disaster Recovery, improving Employee Experience, implemented Six Sigma (BPI) initiatives, Rewards & Recognition and Capacity Planning. • Created a Training Manual for the Collections activity of DGFS with role plays and scenarios. Also worked with Dell's Business Performance Improvement (using Six Sigma) group at Dell, where I was Yellow & Green Belt- trained in Six Sigma. • Mentored Teams for a cluster of 3 GB projects to improve the Hiring to Business Yield (First day on floor) of New Hires for USCTS with attrition of 10 to 15 heads per month @ USD 3500 a head. • Worked on the USCTS Process Standardization Project - using process mapping, analysis, gap identification and identification of improvement opportunities - across 3 Dell sites in India (Bangalore, Hyderabad and Mohali) – resulting in a Blue Book - which set the processes and best practices for all sites. • Won "One Dell" citation for excellence in performance, knowledge sharing and teamwork on the project. Show less
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Sriven Group
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Hyderabad Area, India
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Director
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Dec 1998 - Mar 2003
As its working director: handled HR, administration and delivery issues as well as statutory obligations with the RBI and other regulatory authorities for the Sriven group. Sriven Infotech Pvt Limited provided IT services and Training in Software and handled Placements in the USA. In ’99, moved to the IT and ITES space as Sriven Multitech Limited, handling Animation, Multimedia & Touch screen Kiosks, and IT Services for the global market. As its working director: handled HR, administration and delivery issues as well as statutory obligations with the RBI and other regulatory authorities for the Sriven group. Sriven Infotech Pvt Limited provided IT services and Training in Software and handled Placements in the USA. In ’99, moved to the IT and ITES space as Sriven Multitech Limited, handling Animation, Multimedia & Touch screen Kiosks, and IT Services for the global market.
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Education
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2003 - 2004
Indian School of Business
PGP, Leadership & Change Management -
1992 - 1992
University Grants Commission (UGC)
Lectureship Eligibity, Junior Research Fellowship (JRF) -
1983 - 1985
Sri Venkateswara University
MA, English Literature -
1979 - 1982
Andhra University
B. Sc., Physics, Maths, Chemistry
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