Lala Zahran
Senior Campaign Manager at travel audience GmbH - an Amadeus Company- Claim this Profile
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English Native or bilingual proficiency
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German Native or bilingual proficiency
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Arabic -
Topline Score
Bio
Sandra Lee
I worked with Lala at THE One. Lala is intuitive and focused in her work. She has great determination and attention to details in Web site designs. She has confidence with strong values, and respect for others and works well in a multicultural environment. Lala is eager to learn new things and adapts to change.
Nicholas Viegas
Lala is the best; she always went out of her way to make sure everything was running smoothly, even when things were changed at the last moment. Once she even worked on an account on the weekend, to which the client and I are extremely grateful for.
Sandra Lee
I worked with Lala at THE One. Lala is intuitive and focused in her work. She has great determination and attention to details in Web site designs. She has confidence with strong values, and respect for others and works well in a multicultural environment. Lala is eager to learn new things and adapts to change.
Nicholas Viegas
Lala is the best; she always went out of her way to make sure everything was running smoothly, even when things were changed at the last moment. Once she even worked on an account on the weekend, to which the client and I are extremely grateful for.
Sandra Lee
I worked with Lala at THE One. Lala is intuitive and focused in her work. She has great determination and attention to details in Web site designs. She has confidence with strong values, and respect for others and works well in a multicultural environment. Lala is eager to learn new things and adapts to change.
Nicholas Viegas
Lala is the best; she always went out of her way to make sure everything was running smoothly, even when things were changed at the last moment. Once she even worked on an account on the weekend, to which the client and I are extremely grateful for.
Sandra Lee
I worked with Lala at THE One. Lala is intuitive and focused in her work. She has great determination and attention to details in Web site designs. She has confidence with strong values, and respect for others and works well in a multicultural environment. Lala is eager to learn new things and adapts to change.
Nicholas Viegas
Lala is the best; she always went out of her way to make sure everything was running smoothly, even when things were changed at the last moment. Once she even worked on an account on the weekend, to which the client and I are extremely grateful for.
Credentials
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Google Ads Display Certification
GoogleMar, 2020- Nov, 2024 -
Train the Trainer
THE One Total Home ExperienceAug, 2012- Nov, 2024
Experience
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travel audience GmbH - an Amadeus Company
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Germany
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Hospitality
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1 - 100 Employee
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Senior Campaign Manager
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Mar 2019 - Present
Manage the procedure, implementation, tracking and measurement of marketing campaigns.Brief and oversee the work of internal and external agencies.Work within a budget and report any overspend.Ensure that the organisation’s brand and identity is adhered to in Campaigns and in all communication channels.Grow and optimize KPI’s through ongoing ad copies, landing pages, creatives, and othersDeliver regular reports of campaign results, including web analysis and evaluation of KPIs and troubleshoot data anomality’s.Maintain regular measurement of the ROI of campaigns.Ensure accuracy of marketing materials and provide formal sign off if necessary.Collect and use data to inform new campaigns and the evaluation of existing campaigns.
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Ejazah.com
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Saudi Arabia
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Travel Arrangements
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1 - 100 Employee
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Digital Marketing Manager
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Dec 2017 - May 2018
Completing marketing responsibilities including but not limited to: list segmentation, email marketing, landing pages and microsites creation, multi-channel marketing programs, optimization, testing and deployment;Collaborating with key stakeholders to implement ad hoc emails or automation for marketing campaigns and programs;Executing and support email campaigns; Advising on best practices and educating marketing peers with regard to the marketing mix, multi-channel, optimization, automation capabilities, testing, and projected results;Continuously improving and optimizing performance, processes and analytics to increase both ROI and customer delight.
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Campaign Manager
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Oct 2016 - Mar 2017
Work with internal teams to deliver campaigns and promotional changes; Engage and align with key stakeholders to seek approval and sign-off campaigns and changes; Brief and manage a team to implement the campaign ensuring tasks are completed to a high standard and within set timeframes; Attend weekly marketing meetings and be the main point of contact Liaise with external agencies to ensure any campaigns are consistently communicated across all touch points (AdWords, Affiliates, Social etc); Complete campaign lessons learnt and insight (Customer Lifecycle Touchpoint mapping), highlighting opportunities to be fed back into the planning process; Maintain core skills and influence among peers by attending conferences and events;
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THE One Total Home Experience
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Retail
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100 - 200 Employee
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Web Application Administrator
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May 2011 - Mar 2016
Design of Website Layout; Programming of Photoshop Layout in CSS3 and HTML5; Completing marketing responsibilities including list segmentation, email marketing, landing pages and microsites creation, multi-channel marketing programs, optimization, testing and deployment;Translating company’s goals and objectives into actionable and measurable Digital Marketing programs;Build Social Media Road map; Develop Social Media Plans; Maintain Social Media Channels; Deliver multichannel campaigns across e-mail, web, mobile, and social media; Continuously improving and optimizing performance, processes and analytics to increase both ROI and customer delight;Collaborating with key stakeholders to implement ad hoc emails or automation for marketing campaigns and programs;Keyword research and analysis; Define SEO & SEM Campaign ROI; Budget, execute and manage Google SEA & Google Display Advertising campaigns as well as native ads; Monitor social media channels for trends and Opportunities; Set up tracking systems for online marketing activities; Identify and analyze competitors; Create an inbound and outbound digital marketing strategy; Conduct keyword research;Drive new digital sales; Prepare reports by collecting and analyzing sales data;Collaborate with the design department to produce promotional materials.
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Freelance Tour Guide
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Jun 2009 - May 2012
Tour Guide for the Emirates Sharjah, Dubai and Abu Dhabi Tour Guide for the Emirates Sharjah, Dubai and Abu Dhabi
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Technical Graphic Design Lecturer & Online-Marketing Management
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Nov 2009 - May 2011
Preparation of Syllabus; Preparation of materials and samples of lectures; Lecturing Graphic Design Applications including Filters & Tricks; Teaching technical graphic design from preparing the image for print to print process; Development of students; Assessments; Writing Campaign Strategy for Online College Promotion; Creating Display Advertising for Canada University Dubai including Search Engine Optimization. Preparation of Syllabus; Preparation of materials and samples of lectures; Lecturing Graphic Design Applications including Filters & Tricks; Teaching technical graphic design from preparing the image for print to print process; Development of students; Assessments; Writing Campaign Strategy for Online College Promotion; Creating Display Advertising for Canada University Dubai including Search Engine Optimization.
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Web & Graphic Designer
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Oct 2008 - Feb 2009
Design and implementation of Promotion Banners; Update and maintenance of theWebsite; Search Engine Optimization;Monitor and Report on Website traffic;Research of open source CMS;Campaign Management for new products;Converting a CMYK Design into Pantone Colors for T-Shirts or PVC Products;Creating mock up design for corporate gift clients;Creating Presentations. Design and implementation of Promotion Banners; Update and maintenance of theWebsite; Search Engine Optimization;Monitor and Report on Website traffic;Research of open source CMS;Campaign Management for new products;Converting a CMYK Design into Pantone Colors for T-Shirts or PVC Products;Creating mock up design for corporate gift clients;Creating Presentations.
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AMEInfo
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United Arab Emirates
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Online Audio and Video Media
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1 - 100 Employee
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Campaign Manager
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Aug 2005 - Sep 2008
Media plan and booking into ameinfo.com Ad Server; Technical implementation of Online Campaigns; Analysis of Online marketing & performance marketing; Development & drive of Display Advertising; CTR management & optimization; CPC, eCPC, and CPL management & improvement of each Campaign; testing and optimization of usability and conversion rates; Manage day-to-day client interaction including expectations of clients and deliverables; Assisting in growing business opportunities within current clients; Responsible for informing client/team of new opportunities or issues;Actively seeking out third party sites for leveraging branding and segmentation opportunity; Perform navigational analysis on site visitors including entry and exit points as well as referrals.
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Web & Graphic Designer
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Apr 2005 - Aug 2005
Implementation of marketing strategies; development & maintenance of corporatedesign, character designs, illustrations, graphics, font and Website design;Corresponding with international clients; delegation of international clients and partners. Implementation of marketing strategies; development & maintenance of corporatedesign, character designs, illustrations, graphics, font and Website design;Corresponding with international clients; delegation of international clients and partners.
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Multimedia Producer
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Aug 1998 - Mar 2003
Analyzation and plan of production process; evaluate time frame and technical capacity of each production step; processing production plan;Develop and Group of Graphical elements by theme and target group;Create Layouts; Design and development of Multimedia products; Write and edit content for diverse media;Edit and publish cross-media; Video production and edit;CMS implementation and template development;Documentation of CMS usageHandover of Multimedia production (print & digital).
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Community
