Corporate Marketing Manager, Head Of Marketing

• Mar 2021 - Present

Lead and oversee the development of the annual marketing plans and year-end reports, goals, strategies, and implementation of plans to execute comprehensive marketing campaigns to meet or exceed QPI. Reviewing and reporting on all areas of the marketing strategies. DIGITAL MARKETING. Responsible for developing and implementing digital marketing strategies to increase the CROWN brand’s online presence and drive sales. Collaborate with the IT teams to create landing pages and optimize the user experience with the website. CREATIVES. Direct and lead both the design and production of marketing audio-visual materials. Work with the multimedia artist for social media content creation from static ads, reels, etc. ADS AND PROMOTIONS. Formulate and direct promotional and advertising activities that targeted business groups: dealers and wholesalers, contractors, developers, architects, and engineers. BUSINESS DEVELOPMENT. Work with the sales to identify and develop new business opportunities to increase revenue and market share. CSR / SUSTAINABILITY. Responsible for managing the company's CSR/sustainability initiatives from content writing, design to the production of the Annual Sustainability Report. BUDGET. Develop and manage the marketing budget and analyze marketing spend and performance to optimize ROI and ensure that the company's marketing investments are effective. EVENTS MANAGEMENT AND TRADE FAIRS AND EXHIBITS. Manage and coordinate events, including trade fairs and exhibits, sponsorships and caravans. COMMUNICATIONS. Responsible for the development and supervision of all marketing and communications strategies for the company. Write press releases to promote the company's world-class products. BRAND MANAGEMENT. Develop the brand manual and promote branding initiatives consistent with corporate business goals and objectives. Show less

Head Of Marketing Department

• Feb 2020 - Jul 2020

Responsible for the daily operations of the marketing department from planning to the setting of structure and standards to implementation of marketing activities and advertising plans. Monitored and guided the digital marketing team with social media plans. Guided and monitored the store and branches’ marketing efforts assisting and helping the sales/operations team in hitting their targets. Responsible for the daily operations of the marketing department from planning to the setting of structure and standards to implementation of marketing activities and advertising plans. Monitored and guided the digital marketing team with social media plans. Guided and monitored the store and branches’ marketing efforts assisting and helping the sales/operations team in hitting their targets.

Marketing Manager

• Aug 2019 - Jan 2020

Set structure and standard for Head Office Marketing, its support to malls operations and local mall marketing campaigns. Guide and monitor the 31 malls with their mall marketing project implementations; monitor and approves project brief requests and addressing concern at the earliest possible time. Developed customer-centric and signature projects and piloted corporate tie-up for events activation with advertising space rental. Introduced green projects through eco-friendly set up. Spearheaded thematic events across all malls and sale campaigns. Worked with tenants with their campaign promotions to help boost sale. Assisted with mall openings by spearheading the canopy program and supported awareness team with the data acquisition, collateral installation and set ups. Show less

Tourism Officer / Office Head

• Oct 2017 - Jul 2019

Responsible in the monitoring of the daily operations, projects, planning, research and development of tourism-related activities like events management, marketing and promotions and public relations, history, arts, and culture; overseeing the preparation and proper allocation of budget, reviews and recommendations of all requests related to tourism operations. Supervises and coaches tourism personnel. Spearhead the tourism promotion campaign “Tara na Sa Baliwag” and devising tourism development initiatives of the municipality with the aim of generating awareness and increasing revenues for the tourism industry in the community. Successfully implemented special projects like the Baliwag Benefits Card campaign promo, creation of an association for small-medium enterprises etc. Created business opportunities for small-medium enterprises with the “A Taste of Baliwag Bazaar” at Glorietta Park during Lenten season and Buntal Festival. Started the digital accounts and social media promotions of the Tourism Office. Part of the ISO Quality System Technical team in formulating the Quality Management System and manual of operations and procedure of the municipality. Reports directly to the Municipal Administrator and assists the Mayor with special projects like “High FiVE sa Barangay” and organize successful project activations ensuring it will be pick up by the local and national media to promote Baliwag. Show less

Marketing Manager / Department Head

• Dec 2011 - Sep 2017

Acted as officer-in-charge in the absence of the Group Marketing Manager and monitor other mall marketing communications and operations within the region./ Promoted from Marketing Officer to Marketing Manager and received an award as Outstanding Manager for the years 2015 and 2016. / Formulated yearly strategies, overall campaign, and timelines and developed an effective budget plan resulting in to increase in profit for the mall and its tenants and partner institutions and ensuring its exposure on TV, print, and social media. / Responsible for the overall supervision of the day-to-day activities and internal and external communications; mall's events management, and budgeting; coordinated administrative concerns/issues and proposed solutions; initiated local and regional activations that captured the interests of the market and generated loyal customers. / Lead and conceptualized the creative development and implemented (ATL & BTL) high-impact mall promotions and strategic advertising that increased the sales of the whole mall and its tenants. / Started the digital account of the mall to connect with its millennial and aspirational customers. Established followers and managed the content of its social media plan and digital campaigns. / Handled projects from corporate promotions & events like mall blessing & openings, product launches, tenants preview, 3-day sales, special selling activities, and big events like festivals, conventions, and conferences for businesses. / Handled sponsorships, tie-ups, and developed mall and regional-based programs connecting schools, government offices, suppliers, and civic organizations resulting in a positive output putting the mall and the community in the national media. / Supervised, trained, coached, and evaluated all marketing officers and staff. / Worked well with tenants, and suppliers and handled sponsorship that augmented the budget and lead to more innovative & productive projects. Show less

Marketing Officer

• May 2008 - Nov 2011

Marketing Associate

• Sep 2007 - Mar 2008

*Internal Event Management: Served as the primary point person for the AU Open House or Admission, One Stop Shop Enrollment, DepEd Heads and Principals Monthly Meeting, AU Foundation Day, concerts and other marketing initiatives conducted within the school premises; Ensures that all logistical, personnel and communication requirements are met; Collates and provides primary analysis on data gathered in all internal campaigns. *Internal Stakeholder Relations: Acted as the main contact to build a network of marketing personnel from each department who will assist in all marketing efforts for AU including external campaigns. *Internal Communications: Functioned as the principal coordinator and news collator for the official Araullo University newsletter; Oversee the production, delivery, and distribution of the newsletter. Reported directly to the Chief Marketing Officer and served as the primary point person for the marketing operations, admission, events and ads management of the university. Acted as the principal coordinator to build a network of contacts inside and outside the school community. Functioned as a graphic artist in formulating advertising collateral. Show less

Marketing Officer/Career Adviser

• May 2005 - Aug 2007

*Responsible for developing and implementing internal and external communications strategies and managing admissions and marketing efforts. Prepared the marketing plan and budget for the whole year. *Identified and analyzed the organization's strengths and weaknesses, and respond to opportunities and threats in the marketing environment. *Designed and developed marketing collaterals like flyers, posters, streamers, radio ads, and scroll ads. * Served as the career counselor and conducted career orientation seminar for high school students in Nueva Ecija. Show less

Marketing Assistant / Career Adviser

• Apr 2002 - May 2005

*Assisted the Chief Operating Officer in the operations, partnership, admission, formulating and implementing the marketing program of the school. *Organized events like IT Caravan and conducted career orientation seminar in different high schools in NE. *Spearheaded the different student organizations like the dance troupe, student council, theater arts and student paper for the holistic development of the students in the campus and motivated students to join. *Pioneered the publication of the school paper. *Conducted a survey about the Business and Manpower Need in Cabanatuan City. Show less