Lalana Kornchudetch
Northeastern Zone Manager / Community Marketing Team Leader at Tri Petch Isuzu Sales Co., Ltd.- Claim this Profile
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Thai Native or bilingual proficiency
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English Professional working proficiency
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Bio
Experience
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Tri Petch Isuzu Sales Co., Ltd.
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Thailand
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Northeastern Zone Manager / Community Marketing Team Leader
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Dec 2022 - Present
Task: - Maximizing region’s sales and marketing results by leading online and offline direction in every aspect - Initiating the marketing concept for new product in order to communicate the key value to fulfill customers’ need and applying the right marketing strategies to ensure the company’s profitability. - Initiating community marketing guideline for nationwide dealers - Initiating the integrated CRM program Task: - Maximizing region’s sales and marketing results by leading online and offline direction in every aspect - Initiating the marketing concept for new product in order to communicate the key value to fulfill customers’ need and applying the right marketing strategies to ensure the company’s profitability. - Initiating community marketing guideline for nationwide dealers - Initiating the integrated CRM program
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Isuzu Andaman Sales
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Isuzu Andaman Sales (Phuket Based)
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Head of digital marketing and sales strategic planning
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Jun 2020 - Nov 2022
Task: - Led the organization’s digital marketing strategies in both LCV and CV market through social media platform and maximized the online sales results - Developed and executed the branches’ digital strategies through more than 120 sales consultants together with educated and improved the salesforce online capabilities in every aspect - Initiated the DGI project to ensure the effectiveness of digital marketing in terms of both quality and quantity. - Initiated the Sixcret Sauce project to enhance the customer experience in omni channel Show less
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Tri Petch Isuzu Sales Co., Ltd.
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Thailand
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Bangkok Regional Business Consultant
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Jun 2018 - May 2020
Task: - Managed all aspects of commercial vehicle marketing and sales for the distributors in Bangkok Metropolitan Region to drive the market growth and distributors’ performance development in order to achieve the target sales volume - Drove commercial vehicle online marketing involving content strategies and KOL marketing through social media channel - Associated with distributors to effectively assess and respond to customer needs and maintain high customer retention and loyalty Task: - Managed all aspects of commercial vehicle marketing and sales for the distributors in Bangkok Metropolitan Region to drive the market growth and distributors’ performance development in order to achieve the target sales volume - Drove commercial vehicle online marketing involving content strategies and KOL marketing through social media channel - Associated with distributors to effectively assess and respond to customer needs and maintain high customer retention and loyalty
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Tri Petch Isuzu Sales Co., Ltd.
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Thailand
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Sales and Marketing Strategic Planner
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Jun 2013 - Dec 2016
Task: - Initiated the dynamic marketing and sales strategies and successfully developed campaigns which drove market penetration, product awareness and sales growth - Coordinated with team in evaluating the campaign effectiveness and deciding the campaign direction - Developed the super performance sales team and implemented the professional sales culture to ensure the high level of sales productivity Task: - Initiated the dynamic marketing and sales strategies and successfully developed campaigns which drove market penetration, product awareness and sales growth - Coordinated with team in evaluating the campaign effectiveness and deciding the campaign direction - Developed the super performance sales team and implemented the professional sales culture to ensure the high level of sales productivity
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Singha Corporation
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Thailand
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Food and Beverage Services
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1 - 100 Employee
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Internship in Singha Biz Course 5 programme
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Apr 2013 - Jun 2013
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SCG
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Thailand
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Chemical Manufacturing
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700 & Above Employee
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Student Trainee in SCG Excellent Internship Programme
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Mar 2012 - Jun 2012
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Marketing Association of Thailand (MAT)
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Thailand
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Advertising Services
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1 - 100 Employee
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Junior marketing association of Thailand staff
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Jun 2011 - Mar 2012
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Education
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King's College London
Master's degree, International Marketing -
Thammasat University
Bachelor's Degree in Business Administration, Major : Marketing Minor : Human Resources