Experience

FanClash

• India
• Computer Games
• 1 - 100 Employee

• Head of Design

  • May 2022 - Present

  Design head to Fanclash's 4 products 1. Fanclash: Esports Fantasy gaming app. 2. Fanspace: Esports Content app. 3. Blitz: Gaming tournament organizing platform. 4. Fanclash International: Fantasy, betting, and gaming product. My key roles: Led a team of Product and graphic designers, delivering world-class experiences to 500K users across 4 digital products. Directed 60+ user-centric projects, aligning with brand goals. Executed strategies for 15 key features, boosting retention from 25% to 37%. Implemented agile design, increasing efficiency by 380%. Introduced qualitative analysis, elevating paying users by 5% per match. Orchestrated design system ensuring brand alignment and industry standards. Established research division, conducting 80+ contextual inquiries and UTIs. Mentored team, improving UX and UI skills through roundtables and tailored content. Collaborated cross-functionally, defining user flows and product requirements. Redesigned website, increasing app downloads by 12% and led end-to-end live experience for 3.65 min daily engagement. Show less



Digitow Design Studio

• New Delhi, Delhi, India

• Founding Partner

  • Mar 2022 - Present

  As the Founder of Digitow UI/UX Design Studio Global, I acquired the following milestones: Scaled a humble freelance team of 2 into a thriving global UI/UX design agency within just 4 years. Exhibited versatility by taking on various hats, including content curation, leading presales efforts, and overseeing more than 15 major and minor projects on a global scale. Transformed a small team of 3 designers into a diverse and talented worldwide team, expanding to over 30 members in 1.5 years. Maintained a commitment to excellence, delivering high-quality design solutions and fostering a reputation for innovation and client satisfaction throughout our journey. Show less



adplist.org

• Education
• 300 - 400 Employee

• Design Mentor

  • Sep 2021 - Jul 2023

  Mentored and empowered UX aspirants, students, and professionals worldwide. Achieved successful mentee placements at Amazon and startups. Developed mentoring framework, promoting growth and industry relevance. Mentored and empowered UX aspirants, students, and professionals worldwide. Achieved successful mentee placements at Amazon and startups. Developed mentoring framework, promoting growth and industry relevance.



IDGAD.IN

• India
• Retail Apparel and Fashion

• Design Partner

  • Oct 2019 - Jul 2023

  Strategic design partner and advisor for a streetwear e-commerce platform. Integral role in shaping design strategies and driving impactful campaigns. Mentorship to founder, focusing on business scaling and optimal product placement. Instrumental in enhancing business language and strategies for effective growth. Strategic design partner and advisor for a streetwear e-commerce platform. Integral role in shaping design strategies and driving impactful campaigns. Mentorship to founder, focusing on business scaling and optimal product placement. Instrumental in enhancing business language and strategies for effective growth.



Rupeek

• India
• Financial Services
• 700 & Above Employee

• Senior UX Specialist

  • Jul 2021 - Jun 2022

  Headed a 5-member customer acquisition pod, achieving a 21% conversion rate for 100K monthly users. Led referral program, elevating customer conversion rate by 10%. Improved mobile onboarding experience, boosting customer retention by 18%. Redesigned loan selection journey with a data-driven approach, raising task completion rate from 18% to 35%. Spearheaded mobile app home screen revamp, driving an increase in customer engagement. Established user-centric design solutions through the research division and core design process. Show less



Designerrs | UI UX Design Academy

• India
• Design
• 1 - 100 Employee

• Design Mentor- UI/UX

  • Aug 2021 - Jan 2022



Hike

• India
• Technology, Information and Internet
• 200 - 300 Employee

• Senior User Experience Designer

  • Nov 2019 - Jul 2021

  Co- invented India’s first metaverse social networking app Hike Land (patent pending). Integrated watch together functionality and casual games in hike app. Designed MVP for new dating app Vibe by Hike which has over 100,500 active users currently. Conceptualized a future marketplace concept for users to shop together using virtual currency. Co- invented India’s first metaverse social networking app Hike Land (patent pending). Integrated watch together functionality and casual games in hike app. Designed MVP for new dating app Vibe by Hike which has over 100,500 active users currently. Conceptualized a future marketplace concept for users to shop together using virtual currency.



Zostel

• India
• Hospitality
• 100 - 200 Employee

• Product Designer

  • Jul 2019 - Nov 2019

  Rebranded experience to promote travel companionship and brotherhood that aided in creating Zoworld Envisioned Zostel reward systems and barter services for platform users. Rebranded experience to promote travel companionship and brotherhood that aided in creating Zoworld Envisioned Zostel reward systems and barter services for platform users.



Infosys

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Lead UX designer

  • Dec 2017 - Jul 2019

  Led the UX division for a B2B desktop order tracking app, resulting in a 12% increase in customer efficiency. Customized employee onboarding with a focus on data from user surveys, interviews, and customer journey mappings. Organized multiple design thinking workshops for clients and industries. These efforts resulted in three significant deals and $120K in revenue, demonstrating a commitment to user-centered solutions. Worked on 5+ R&D projects for Fintech, hospitality, and telecommunications platforms. Show less



iLenSys Technologies Pvt Ltd

• India
• Engineering Services
• 300 - 400 Employee

• User Experience Designer

  • May 2017 - Dec 2017



Consultant

• Advertising Services
• 700 & Above Employee

• Design Consultant

  • Mar 2013 - Feb 2017