Lakshya Prateek Sharma
Co-founder & Head of Engineering at Merca Applied Sciences Inc- Claim this Profile
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Bio
Credentials
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Problem Solving (Basic)
HackerRankJul, 2023- Nov, 2024 -
SQL (Advanced)
HackerRankJul, 2023- Nov, 2024 -
SQL (Intermediate)
HackerRankJun, 2022- Nov, 2024 -
JavaScript (Basic)
HackerRankMay, 2022- Nov, 2024 -
JavaScript (Intermediate)
HackerRankMay, 2022- Nov, 2024 -
React
HackerRankMay, 2022- Nov, 2024 -
Rest API
HackerRankMay, 2022- Nov, 2024 -
SQL (Basic)
HackerRankMay, 2022- Nov, 2024
Experience
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Merca Applied Sciences Inc
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Co-founder & Head of Engineering
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Apr 2022 - Present
Merca helps merchandising & marketing teams streamline two of eCommerce's biggest costs - inventory & ad spend. Merca's unique Data Model connects common sources like Google Analytics, Meta Ads, Shopify, etc to build incisive dashboards and power cross-functional automations. Following are some examples: 🔸 Allows Merchandisers to analyze & manage products/ offers/ collections along 4-5 fundamental journeys used in eCommerce, like dynamic ads landing directly on products, or non-marketing visits starting from the home page, etc 🔸 Weeds out products from ads based on anticipated or actual inventory issues and synchronizes AI-generated customer lists across multiple marketing channels. 🔸 Provides hourly estimates of potential revenue per session for each running campaign, so marketing can reduce spend if sessions are too costly, or merchandising can re-prioritize products if quality sessions aren't converting well enough. Show less
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SmallWorld Digital Services Pvt. Ltd.
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India
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Technology, Information and Internet
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1 - 100 Employee
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Software Engineer
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Jul 2020 - Aug 2022
* Architect And Designed (and lead Product Development) of VIVID(AI MERCHANDISER) Enhanced Analytics Application Platform which improves merchant store performance with respect to merchant key ecommerce attributes.* Create An Algorithm Which identify the similar ad creative and classify them as single master creative which provides ecommerce metrics to get better insight on Ad Performance based upon creative used in particular ads
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Software Engineer Intern
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Jan 2020 - Jun 2020
* Created NodeJs Admin Dashboard(Automated Product Feed Generator) to manage product feed for ecommerce various framework like Magento, Shopify, WooCommerce and custom PWAs. * At Bakeri we innovated by making products to capture first party user interaction data with our apps tracked across individual users, segments, ad campaigns, etc and consuming this data by making other in-house products to visualize how our applications perform and drive our marketing results.
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Education
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Chandigarh Group Of Colleges
Bachelor of Technology - BTech, Computer Science -
Bal Bhavan International School - India
class 1 - class 12