Lakshmi Hernández

Director of communications at YGU COMUNICAXIÓN
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Contact Information
us****@****om
(386) 825-5501
Location
Historic center of Mexico City, Mexico City, Mexico, MX
Languages
  • Italian | Italiano Elementary proficiency
  • English | Inglés Full professional proficiency
  • Spanish | Español Native or bilingual proficiency

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Credentials

  • Facebook e Instagram Ads: Campañas desde cero
    Crehana
    Jan, 2021
    - Oct, 2024
  • Personal Branding
    Platzi
    Dec, 2020
    - Oct, 2024
  • Digital Marketing Basics
    Google Digital Garage
    Jun, 2020
    - Oct, 2024
  • Key skills and competencies for the professional world
    FESE
    Jun, 2020
    - Oct, 2024

Experience

  • YGU COMUNICAXIÓN
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Director of communications
      • Oct 2021 - Present

      - Social media management (Facebook, Instagram, LinkedIn, and TikTok)- Social ads (FB & IG) and Google Ads- Branding (naming, personality, storytelling, etc.)- Copywriting and copywriting web- Marketing campaigns- Corporate documents (one-pager, door knocker, brand deck, etcetera)- Copy-editing- SEO content

    • Communication coordinator
      • Jun 2021 - Oct 2021

  • Global Commerce Media
    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Digital marketing intern
      • Feb 2021 - May 2021

      Content writer from scratch in WordPress in the following formats: YMYL, brand, buyer's guide, magazine, and blog (problem-solving, clarification of doubts, and lists). - Created content optimized for search engines. - Affiliate marketing - SEO OnPage (YOAST, KW density, and legibility) - Google E-A-T. - Market analysis and research. - Advanced Content Strategy (ACS) basics. Content writer from scratch in WordPress in the following formats: YMYL, brand, buyer's guide, magazine, and blog (problem-solving, clarification of doubts, and lists). - Created content optimized for search engines. - Affiliate marketing - SEO OnPage (YOAST, KW density, and legibility) - Google E-A-T. - Market analysis and research. - Advanced Content Strategy (ACS) basics.

  • Servicios Oportunos de Consultoría S.A. de C.V.
    • Mexico
    • Research Services
    • Co-author
      • Jan 2020 - Apr 2020

      - Gave theoretical and methodological support to the State of Mexico’s strategy to overcome poverty by seeking room for improvement. - Made recommendations to consolidate the state strategy in line with international requirements. - Gave theoretical and methodological support to the State of Mexico’s strategy to overcome poverty by seeking room for improvement. - Made recommendations to consolidate the state strategy in line with international requirements.

  • Red Internacional FAMECOM, A.C.
    • Research Analyst
      • Oct 2019 - Dec 2019

      - Researched the national and international historical development of the Universidad Autónoma del Estado de México's contribution to society, 1827-2019. - Researched the national and international historical development of the Universidad Autónoma del Estado de México's contribution to society, 1827-2019.

  • Centro de Investigación en Ciencias Económicas (CICE)
    • Research Fellow
      • Jan 2019 - Jul 2019

      - Style editor of the magazine of the CICE. - Updated macroeconomic indices at the state, national, and international levels. - Compared the magazine's publications with the magazine's guidelines. - Style editor of the magazine of the CICE. - Updated macroeconomic indices at the state, national, and international levels. - Compared the magazine's publications with the magazine's guidelines.

Education

  • MIT Professional Education
    Leading Digital Transformation, Disruptive technologies
    2020 - 2020
  • Lakehead University
    Cultural and Environmental Studies of Canada and English Course, English Language and Culture
    2019 - 2019
  • Universidad Autónoma del Estado de México
    Bachelor's degree in International Economic Relations, Relaciones Económicas Internacionales
    2014 - 2019
  • Universidad San Sebastián
    Exchange program, Commercial Engineering
    2017 - 2017

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