Experience

Prescience Decision Solutions

• India
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Senior Business Analyst

  • Apr 2020 - Present



Mu Sigma Inc.

• United States
• Business Consulting and Services
• 700 & Above Employee

• Decision Scientist

  • Nov 2018 - Apr 2020

  • Led a team of 7 members where I was primarily responsible for gathering business requirements, designing solutions and building client relationships • Prepared and presented monthly and quarterly business reviews to stakeholders• Mentored multiple batches of trainee decision scientists on the topic of problem solving and client interactions• Worked on multiple business development threads to identify and convert potential business opportunities• For the Marketing Finance team of one of the leading retailers: Created a framework for dynamic and optimal allocation of marketing spend across different product categories using Marginal ROAS equalization, enabling the transition from a category centric model to an enterprise model with a projected dollar impact of ~150M

• Trainee Decision Scientist

  • Nov 2016 - Oct 2018

  • For the Advertiser Insights team of a leading Search Advertising service provider in US: Empowered vertical management teams to make data-driven decisions by developing a top-down approach for vertical health diagnosis to identify the factors both detrimental and beneficial to vertical growth and scaled it up across multiple verticals using intelligent reporting Implemented an automated tool to better understand user search activity and generate data- driven strategies for different LOB thereby transforming user targeting with an increase in conversion rate from less than 2% to 6% Optimized remarketing list adoption by enabling the sales team to recommend relevant remarketing lists to the advertisers to help them target and reach the right audience base Helped the sales team improve advertiser opt-in for shopping campaigns by analyzing and visualizing the impact of shopping campaigns/ product ads on CTR (click through rate) Enabled the sales team increase adoption for DSA (Dynamic Search Ad) campaigns by projecting the impact that these campaigns can have on the number of queries captured, impressions, clicks, conversions and CTR at an advertiser level using historic data • Awarded for taking end to end ownership of projects and building client relations • Built a comprehensive knowledge repository containing cheat sheets, QC checklists and data maps which initiated migration from a people dependent to a process dependent system