Experience

Holy Duck

• India
• Advertising Services
• 1 - 100 Employee

• Founder & Director

  • Jan 2022 - Present

• Founder

  • Oct 2018 - Dec 2021

  Previously known as Niche//Narrative - a marketing and consulting studio which we rebranded to Holy Duck - a Creative Studio.



PostMoji

• India
• Technology, Information and Internet

• Founder

  • Aug 2017 - Present

  PostMoji is a brand that re-invents the concept of the Postcard for the Millennial World. As the internet generation, we spend most of our lives in the digital world but sometimes a status, a caption, a message isn't as fulfilling as a surprise in the real world. PostMoji brings that simple touch of human emotion back with it's range of quirky and fun postcards. PostMoji is a brand that re-invents the concept of the Postcard for the Millennial World. As the internet generation, we spend most of our lives in the digital world but sometimes a status, a caption, a message isn't as fulfilling as a surprise in the real world. PostMoji brings that simple touch of human emotion back with it's range of quirky and fun postcards.



Haptik Inc

• United States

• Marketing Lead

  • Apr 2016 - Apr 2017

  Having scaled from Zero to One, my next leg of the journey with Haptik was officially leading the entire marketing for the brand. As Marketing Lead, I was responsible for largely focusing on brand building and fueling product growth while managing the marketing team run day-to-day work; and helping the product team with retention and re-engagement strategies. The three most engaging and promising campaigns I was behind at this time were: - The Baap Bot: A Father's Day… Show more Having scaled from Zero to One, my next leg of the journey with Haptik was officially leading the entire marketing for the brand. As Marketing Lead, I was responsible for largely focusing on brand building and fueling product growth while managing the marketing team run day-to-day work; and helping the product team with retention and re-engagement strategies. The three most engaging and promising campaigns I was behind at this time were: - The Baap Bot: A Father's Day Bot we built, that conversed like a stereotypical Indian Dad - The Bakra Bot: An April Fool's Day prank bot, which saw the most ever organic downloads for the product since the beginning of time - Leading The Haptik 5.0 Launch - Which was the brands first 360 marketing campaign involving not just Digital but also Outdoor, TV & Print (which was a first for the brand) I moved on from Haptik as it's oldest employee (at that point) and my entire journey was us moving from a small team of ambitious folks in a tiny office to a successful chat-bot company disrupting the AI space.

• Manager/Sr. Manager, Marketing & Communications

  • Oct 2014 - Mar 2016

  Having launched the Haptik App as a PR Consultant, I joined the Haptik team as the first full-time marketing employee; and was one of the earliest core team members. From strategising and creating our entire digital presence to running PR, Customer Acquisition and setting marketing processes - I was responsible for everything marketing and building the entire in-house team. Being an early-stage startup and as an early core-team member, I was also actively involved with product… Show more Having launched the Haptik App as a PR Consultant, I joined the Haptik team as the first full-time marketing employee; and was one of the earliest core team members. From strategising and creating our entire digital presence to running PR, Customer Acquisition and setting marketing processes - I was responsible for everything marketing and building the entire in-house team. Being an early-stage startup and as an early core-team member, I was also actively involved with product and other business facing aspects of the company; and through this time is when we closed our Series B round with Times Internet.



Hardly Anonymous Communications

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Anonymity Control Associate

  • Jul 2013 - Aug 2014

  Operated completely in the Lifestyle & Entertainment sphere – complete exposure to all aspects of a hardcore Public Relations profile: Clients – Entertainment: Films – Bollywood & Hollywood; Celebrities; Events o Viacom 18 Motion Pictures – What The Fish o PVR Pictures – Riddick, The Escape Plan, Lone Survivor, Pompeii, Brick Mansions, Oculus, Fading Gigolo o MVP – The Wolf of Wall Street, Chef, The Expendables III o PictureWorks – I, Frankenstein, Dallas Buyers… Show more Operated completely in the Lifestyle & Entertainment sphere – complete exposure to all aspects of a hardcore Public Relations profile: Clients – Entertainment: Films – Bollywood & Hollywood; Celebrities; Events o Viacom 18 Motion Pictures – What The Fish o PVR Pictures – Riddick, The Escape Plan, Lone Survivor, Pompeii, Brick Mansions, Oculus, Fading Gigolo o MVP – The Wolf of Wall Street, Chef, The Expendables III o PictureWorks – I, Frankenstein, Dallas Buyers Club o Sony Pictures – RoboCop o Celebrities – Amit Sadh, Richa Chadha, Ali Fazal, Luv Sinha, Monica Dogra, Evelyn Sharma, Anindita Nayar & Dipannita Sharma o Event – Mumbai Mantra | The Sundance Institute Screenwriters Lab 2014 Clients – Lifestyle: Younger brands in the space of Travel, Tech, Hospitality + Food o Broken Compass – Travel Curating + Holiday Design Firm o Knot In Focus – A wedding photography firm o Mobile Applications – Moojic, iCouchApp o Silverspoon Gourmet – An Experiential Gourmet Destination o RedQuanta – A Mystery Shopping Firm o Culture Machine – Digital Video Solutions Company o Flat.to – Housing Solutions for Bachelors Show less Operated completely in the Lifestyle & Entertainment sphere – complete exposure to all aspects of a hardcore Public Relations profile: Clients – Entertainment: Films – Bollywood & Hollywood; Celebrities; Events o Viacom 18 Motion Pictures – What The Fish o PVR Pictures – Riddick, The Escape Plan, Lone Survivor, Pompeii, Brick Mansions, Oculus, Fading Gigolo o MVP – The Wolf of Wall Street, Chef, The Expendables III o PictureWorks – I, Frankenstein, Dallas Buyers… Show more Operated completely in the Lifestyle & Entertainment sphere – complete exposure to all aspects of a hardcore Public Relations profile: Clients – Entertainment: Films – Bollywood & Hollywood; Celebrities; Events o Viacom 18 Motion Pictures – What The Fish o PVR Pictures – Riddick, The Escape Plan, Lone Survivor, Pompeii, Brick Mansions, Oculus, Fading Gigolo o MVP – The Wolf of Wall Street, Chef, The Expendables III o PictureWorks – I, Frankenstein, Dallas Buyers Club o Sony Pictures – RoboCop o Celebrities – Amit Sadh, Richa Chadha, Ali Fazal, Luv Sinha, Monica Dogra, Evelyn Sharma, Anindita Nayar & Dipannita Sharma o Event – Mumbai Mantra | The Sundance Institute Screenwriters Lab 2014 Clients – Lifestyle: Younger brands in the space of Travel, Tech, Hospitality + Food o Broken Compass – Travel Curating + Holiday Design Firm o Knot In Focus – A wedding photography firm o Mobile Applications – Moojic, iCouchApp o Silverspoon Gourmet – An Experiential Gourmet Destination o RedQuanta – A Mystery Shopping Firm o Culture Machine – Digital Video Solutions Company o Flat.to – Housing Solutions for Bachelors Show less



LinOpinion Public Relations

• Intern

  • Nov 2012 - Jan 2013

  From photocopying to making review presentations. The complete experience/learning of working at a PR agency. Clients - Westin Hotels, Samsonite, Sony Playstation, Movies Now, Sodexo & Aggreko. From photocopying to making review presentations. The complete experience/learning of working at a PR agency. Clients - Westin Hotels, Samsonite, Sony Playstation, Movies Now, Sodexo & Aggreko.



Just The Thing Communications

• Assistant Executive

  • May 2012 - Jun 2012

  Media Tracking for Health & Education Clients. Promotions & Content for an Automobile Blog (Autoyami) Conceptualizing Event Proposals. Media Tracking for Health & Education Clients. Promotions & Content for an Automobile Blog (Autoyami) Conceptualizing Event Proposals.



Fingerprint

• United States
• Software Development
• 1 - 100 Employee

• Brand Consultant

  • Jan 2012 - Jun 2012

  Work Profile: Designing (Logo, In store promotion design) Branding Promotion and Advertising/Creatives (Print and Online) Work Profile: Designing (Logo, In store promotion design) Branding Promotion and Advertising/Creatives (Print and Online)



Star India Pvt Ltd

• India
• 1 - 100 Employee

• Intern/ Campus Manager

  • Sep 2011 - Jan 2012

  Campus Ambassador for Channel V’s “India Fest” (Goa). There by doing their PR, Marketing and Branding. Campus Ambassador for Channel V’s “India Fest” (Goa). There by doing their PR, Marketing and Branding.



ActionAid

• Non-profit Organizations
• 700 & Above Employee

• Intern

  • Nov 2011 - Dec 2011

  Project - The Bundelkhand Hearing, chaired by Rahul Gandhi around the implementation of the funds from the Bundelkhand Relief Package. Work Profile - Designing Communication Material, Designing Media Kits, Social Media Marketing/Promotions. Developed a 'Social Media Report' for the organisation. Project - The Bundelkhand Hearing, chaired by Rahul Gandhi around the implementation of the funds from the Bundelkhand Relief Package. Work Profile - Designing Communication Material, Designing Media Kits, Social Media Marketing/Promotions. Developed a 'Social Media Report' for the organisation.

• Intern

  • May 2011 - Jul 2011

  Initiated the Wall-Street Campaign, a 5 day long public effort to fight for the rights of the homeless in Tamilnadu. Work Profile - Developing Campaign Design/Structure, Social Media, Media Relations, Designing of Communication Material & Logistics. Initiated the Wall-Street Campaign, a 5 day long public effort to fight for the rights of the homeless in Tamilnadu. Work Profile - Developing Campaign Design/Structure, Social Media, Media Relations, Designing of Communication Material & Logistics.