Experience

United Commercial Bank Limited

• Bangladesh
• Banking
• 700 & Above Employee

• Brand Manager

  • Apr 2010 - Present

  Job Summary: Responsible for protecting and enhancing the reputation of UCB‟s corporate brand and enhancing brand equity of sub-brands (Retail Banking, SME, Cards, Remittance etc.) by initiating effective marketing strategy and communication activities. Core Responsibilities: I. Develop appropriate business plan and marketing strategy and monitor proper implementation to ensure that brand objectives are achieved. II. Prepare and implement integrated-marketing-communication (IMC) plan for corporate and sub-brands as per product strategy and organizational guidelines. III. Supervise the Brand Team for proper execution of marketing promotional activities in support of long term strategies. IV. Supervise the Research team to employ innovation in products and processes in order to achieve competitive advantage. V. Develop innovative plans to create unique customer-experience in branches, SME centers, booths and other customer touch-points. VI. Drive CSR initiatives and try to get the maximum mileage out of those initiatives to enhance brand equity. Show less



Standard Chartered Bank Bangladesh

• Assistant Relationship Manager, Priority Banking

  • Nov 2009 - Apr 2010

  Core Responsibilities: I. To take care of a portfolio of Priority Customers as a one point contact of the Bank. II. Maintain and develop relationships with existing Priority customers to achieve an increase in share of wallet and revenues. III. To acquire new customers & generate new business to achieve defined sales targets. IV. Provide truly professional customer service to achieve a high level of customer satisfaction and retention. V. Implement cross-selling and recommend improvements in operational processes and products based on customer feedback to ensure constant enhancement of service levels and efficiency. Show less



Square Toiletries Limited

• Rupayan Center, Mohakhali, Dhaka

• Brand Manager

  • Jul 2007 - Nov 2009

  Core Responsibilities: I. Strategic planning for the assigned brands based on market and consumer understanding. II. Develop and implement the marketing strategy in terms of product positioning, segmentation, pricing, budget, communication plan, sales plan, channel development and distribution. III. Design and develop brand communication materials related including TVC, press ad, billboard visual, POP materials, events and media relations etc. IV. Planning effective media expenditure and effective media exposure. V. Identifying market opportunity and analysis of consumer behavior for assigned brands. Key Achievements: I. Re-launch of Meril Splash Beauty Soap with a 360 degree campaign including packaging change which lead to a growth in market share by 4%. II. Successful Re-launch of Spring Air Freshener with launching of two new variants leading to a 3% growth in market share in air care category. III. Re-launch of Freshgel Toothpaste and a succeeding campaign “Freshgel- Cleaner Mouth, Cleaner Country” which led to a market share growth of 3%. IV. New business channel development for Air Care and Household care products. V. Re-launch of White Plus Toothpaste with a 360 degree campaign which included 2 new TVCs, press ad, Billboard visual, 2 RDCs, POP Materials etc. VI. Re-launch of Shakti Toilet Cleaner with a new product positioning, new business channel development and a 360 degree marketing campaign VII. New website design and development for Square Toiletries Limited. Show less



Unilever Bangladesh

• Intern

  • 2007 - 2007

  Devising a strategic and communication plan for a new product entry into Household Care business in Bangladesh. Devising a strategic and communication plan for a new product entry into Household Care business in Bangladesh.