Creative Director

• Jul 2022 - Present

Mosaic Group is a mobile app developer with an award-winning portfolio of brands and products with 1 billion downloads and 40 million+ monthly active users. We build and acquire best-in-class mobile applications, providing creators with a platform to reach global audiences along with the inspiration, support and resources to innovate new products. Owned and operated by IAC (NASDAQ: IAC), Mosaic Group is a global company headquartered in New York City. www.mosaic.co. Mosaic Group is a mobile app developer with an award-winning portfolio of brands and products with 1 billion downloads and 40 million+ monthly active users. We build and acquire best-in-class mobile applications, providing creators with a platform to reach global audiences along with the inspiration, support and resources to innovate new products. Owned and operated by IAC (NASDAQ: IAC), Mosaic Group is a global company headquartered in New York City. www.mosaic.co.

Experiential Designer + Art Director

• Jan 2022 - Dec 2022

Creative Director

• May 2008 - Aug 2022

Graphic Design Web Design Stop Motion Animations Product Photography Editorial Photography Brand Partnerships Event Design Packaging Design Illustration Clients include: Banhez Mezcal, Dia Del Mezcalero, Party Can (Ready-To-Drink), and more Graphic Design Web Design Stop Motion Animations Product Photography Editorial Photography Brand Partnerships Event Design Packaging Design Illustration Clients include: Banhez Mezcal, Dia Del Mezcalero, Party Can (Ready-To-Drink), and more

Creative Services Director

• May 2020 - Jun 2022

• Increased revenue for the Creative Services Department by 594% YOY (Q1 2020 vs Q1 2021). • Manage a robust design team of independent contributors, while rounding out the department as a senior-level contributor the team's output and production levels. Lead by example. • Support Jameson Sotheby's International Brand across multiple touch points- heavily involved in company, development and agent programming, branding and promotional campaigns. • Developed a in-depth marketing plan to grow and increase engagement across our social channels. Produced a Social Media Style Guide to align our thematic content, and developed content pillars to move our programming from a weekly production to a full yearly mapped calendar. Formed a team within the CS department to focus on social media as a core initiative, and lead this team in weekly meetings and analytical check-ins to track growth and set KPIs. Grew our Instagram presence by 25% YOY, grew our Pinterest following by 15.1k monthly views, produced and published an in-house blog to close the loop on our content creation. Worked with the team to produce unique, on-brand, content exclusives for our agents to utilize and share with their sphere. Established best practices for social media and lead trainings for agents and staff on how to use this marketing resource with success. • Produce IMAGINE Magazine in both digital and print issues, with all supporting marketing collateral, including a fresh campaign aesthetic for our digital ads and motion design. The magazine has a wide distribution reach, due to a robust media plan supporting this publication, and is inserted into local magazines Modern Luxury CS and NS. • Produce Market Snapshot monthly with the Marketing Team as a whole to highlight market trends by area throughout Chicagoland, assist with copywriting to produce analytical insights into the data, and lead INDD production of the reports, with the summary spanning 200 pages and 14 areas. Show less

Chief Creative Officer

• Jan 2020 - May 2020

• Updated and produced new sales and partnership pitch decks to better align with our clients' needs and to highlight our internal in-house agency that I formed as Creative Director and the production value of our internal team of professional graphic designers, photographers, and bartenders.• Using this newly redesigned strategic Partnership sales deck, I liaised with the Beverage Director to design exclusive pitches for each client's campaign needs- including everything from bespoke cocktails, custom POS/swag inclusions, and multimedia assets that our in-house team could produce (photoshoots, gifs, landing pages, site takeovers, etc). • With these newly designed packages and clear up-sell opportunities, I personally pitched and closed over 300k in revenue in 5 months- featuring clients: Jose Cuervo, Tastemade, Bacardi, Teeling Irish Whiskey, Remy-Cointreau, Bruichladdie, Red Bull, Campari, Russell's Reserve, Brown Foreman, Tequila Herradura, and more. Show less

Creative Director

• Aug 2016 - Jan 2020

Planned key marketing directives for the year, identify trends within the food and beverage industry, and opportunities for growth within the subscription/delivery model. Created product launch timelines and corresponding advertising campaigns to generate excitement surrounding new releases. As Creative Director, I created everything from concept sketches to pixel perfect execution. I also hired, trained and managed our team of designers, while ensuring assets were on-brand, and delivered on time. Produced all the set designs for the editorial photography, as well as oversaw photography and editing of images for final print and web use. Storyboarded and created stop motion animations for large brand clients, with GIFs as part of their campaigns.Redesigned our e-commerce website from 2014, creating wireframes and prototypes, while closely working with our Developers to implement a ground-up rebuild of our site. Constantly reviewing analytics and heat-map reports to continually improve UX and modify pages as needed to improve the consumer journey and functionality. Oversaw strategic brand partnerships with large national brand partners like Diageo, Don Julio, Ketel One, Emmys, Bliss skincare, Hennessy, Opening Ceremony, ComplexCon, Zola weddings, Homepolish, Seedlip, and more. Towards the end of my tenure as CD, I acted as a liaison between our clients, internal Operations and Creative departments, resulting in my promotion to CCO. Show less

Senior Art Director

• Aug 2016 - Aug 2017

Worked on both marketing/promotional initiatives as well as product design to create a cohesive, recognizable brand identity. Created graphic designs, concepts, storyboards, copywriting for seasonal drinks and campaigns, and more.

Senior Art Director / Designer

• Feb 2015 - Mar 2016

Designed and illustrated Greeting Cards for large scale distribution. Distributors included: Walmart, Walgreens, Family Dollar, Big Lots, and more. Used both Adobe Illustrator and Photoshop to create new designs and refresh our back catalog for new seasons. Created original illustrations and designs for all major holidays - Christmas, Valentine's Day, Mother's Day, Thanksgiving - as well as some smaller card giving days like Halloween, Boss's Day and Grandparents Day. Worked with my Art Director to meet buyer demands and to create card lines that were both on trend as well as appealing to our typical customer. Responsible for preparation for print production using Adobe InDesign, including laying out graphics and type, separate files for print, creating dielines, and create card mock ups and apply handmade treatments. Also updated packaging and PDQs to reflect current style guides required by our buyers. Show less

Experiential Designer

• Sep 2013 - Feb 2015

Design, fabricate and install artistic elements for in-store displays; strategize product placement for maximum sales; create floor plans and interpret corporate directive to suit our store’s scale and customer; create artfully merchandised vignettes; identify stories and create clear pathways to enhance the shopping experience. Design, fabricate and install artistic elements for in-store displays; strategize product placement for maximum sales; create floor plans and interpret corporate directive to suit our store’s scale and customer; create artfully merchandised vignettes; identify stories and create clear pathways to enhance the shopping experience.

Senior Designer

• Mar 2010 - Mar 2014

Designed and fabricated a line of products; designed packaging; sourced props, created artistic photography backdrops, styled and photographed e-commerce products; designed and maintained brand’s website, closely followed emerging social media trends to interact with audiences across multiple platforms to engage with customers. Designed and fabricated a line of products; designed packaging; sourced props, created artistic photography backdrops, styled and photographed e-commerce products; designed and maintained brand’s website, closely followed emerging social media trends to interact with audiences across multiple platforms to engage with customers.

Director Of Events

• Feb 2011 - Jun 2013

Managed a staff of over 20 teachers and a curriculum of over thirty classes; assisted with the art direction of sample projects; maintained website and wrote copy for classes while emphasizing store branding and voice; scheduled high profile events with celebrity craft authors and independent designers; coordinated with publishers. Managed a staff of over 20 teachers and a curriculum of over thirty classes; assisted with the art direction of sample projects; maintained website and wrote copy for classes while emphasizing store branding and voice; scheduled high profile events with celebrity craft authors and independent designers; coordinated with publishers.

Technical Designer

• 2012 - 2013

Attended design meetings; compiled trend and color research; created mood boards; executed designs through hand knitting, hand embroidery and drawing; created coordinating technical packets with product specifications and flat files of designs for Anthropologie's Sweater Division.. Attended design meetings; compiled trend and color research; created mood boards; executed designs through hand knitting, hand embroidery and drawing; created coordinating technical packets with product specifications and flat files of designs for Anthropologie's Sweater Division..

Online Networking & Marketing Instructor

• Dec 2011 - Dec 2011

Taught a special course on Online Networking and Marketing to Greenwich House Pottery students at their beautiful West Village studios. We discussed platforms for selling their artwork, networking and using social media to create valuable connections, and how maintaining a consistent brand experience is vital for a successful online venue. Taught a special course on Online Networking and Marketing to Greenwich House Pottery students at their beautiful West Village studios. We discussed platforms for selling their artwork, networking and using social media to create valuable connections, and how maintaining a consistent brand experience is vital for a successful online venue.

Graphic Designer

• May 2008 - May 2009

Tasked with creating the Recipe Cookbook that was sold for charity. Worked with celebrity chefs volunteering their skills and with all advertising partners to gather all components for the cookbook and created the document using INDD. Tasked with creating the Recipe Cookbook that was sold for charity. Worked with celebrity chefs volunteering their skills and with all advertising partners to gather all components for the cookbook and created the document using INDD.

Graphic Designer

• Apr 2006 - May 2008

Worked with a small business to help create update products on the website, business cards, flyers, large scale banners and more. Worked with a small business to help create update products on the website, business cards, flyers, large scale banners and more.

Jr. Graphic Designer

• Mar 2005 - May 2006

Helped a small tea shop in Baltimore create a Tea Passport loyalty program, design large banners, postcards, business cards and more. Helped a small tea shop in Baltimore create a Tea Passport loyalty program, design large banners, postcards, business cards and more.