Experience

AXA Affin Insurance

• Malaysia
• Insurance
• 300 - 400 Employee

• Assistant Vice President, Product & Marketing

  • Aug 2016 - Present

  1) Collaborating with media and advertising agency and internal stakeholders to develop and execute 360° integrated marketing communications campaigns that involve staff (corporate communication), agents/partners (channels marketing) and consumers (brand advertising) to maximize brand equity, growth & profit. 2) Managing and monitoring all relevant marketing activities from concept development to production to achieve the targeted KPIs & ROI. 3) Ensuring consistent follow-up, tracking, and execution on critical projects to ensure successful and timely delivery. 4) Monitoring and controlling advertising and promotional budgets to ensure effective and efficient deployment according to company strategy and growth opportunities. 5) Conducting post-campaign performance analysis and creating marketing reports to inform future decisions and identify growth opportunities. 6) Developing B2B social media guidelines, policies, strategies, and annual campaigns and content roadmaps to drive growth of followers and engagement rate. 7) Supporting the channel marketing department in developing communications content and marketing collateral. Show less



Labuan IBFC

• Malaysia
• Financial Services
• 1 - 100 Employee

• Assistant Media & Communications Manager

  • Nov 2015 - Aug 2016

  1) Develop and implement new brand guidelines that define the company's values, attributes, and messaging. 2) Support and oversee the consistent application of brand identity and house style guidelines across all communications materials. 3) Create thought leadership programs for management through participation in international forums and events. 4) Develop and design new marketing collaterals in line with the new brand guidelines. 5) Coordinate with vendors to ensure timely delivery of marketing materials and conduct quality control to meet project requirements. 6) Create and manage a monthly newsletter, "Insight Plus," and conduct content editing, layout design, and dissemination. 7) Conduct research to measure brand awareness and design strategies for improvement. 8) Maintain an editorial calendar for the monthly newsletter and work with specialists to source content. 9) Administer, update, and upload content to the company's website. 10) Review and improve the website's look and feel, user interface, and user experience. 11) Optimize website for search engines and improve social media integration. 12) Manage and respond to enquiries on social media platforms such as Facebook, LinkedIn, YouTube, and Twitter. 13) Create and maintain a forward social media content schedule to engage target audiences and direct traffic to the company website. Show less



TMF Group

• Netherlands
• Financial Services
• 700 & Above Employee

• Senior Regional Marketing Communications Executive (APAC)

  • Oct 2014 - Nov 2015

  1) Develop and execute content marketing strategies to establish the company as a thought leader in its industry. 2) Develop and implement strategies for internal and external communication. 3) Collaborate with appointed PR agency to develop and implement local PR strategies. 4) Build and maintain media relations to maximize media exposure and distribution of press releases. 5) Respond to media enquiries in a professional, consistent, and timely manner. 6) Research, write, and edit news articles, feature stories, industry insights, expert commentary, and other communications materials. 7) Create and share engaging content on social media platforms to direct traffic to the company website. 8) Interview and write customer testimonials and case studies. 9) Develop copywriting for marketing collaterals. 10) Support and supervise the consistent application of brand identity and house style guidelines (core messages, tone, and voice). 11) Draft internal communication content for the regional leadership team and edit intranet content to engage internal stakeholders. 12) Implement internal communication campaigns that focus on cascading business initiatives and messages. 13) Customize global content produced by HQ into localized field-ready materials. Show less



RHB Banking Group

• Malaysia
• Financial Services
• 700 & Above Employee

• Senior Marketing Communications Executive

  • Nov 2012 - Sep 2014

  1) Develop and execute a comprehensive marketing strategy and plan for the division, including budgeting and forecasting. 2) Manage and implement successful sales incentive campaigns for bank branches, resulting in a significant increase in customer base. 3) Organize and conduct country-wide training programs for branch staff to enhance cash management product knowledge. 4) Build and maintain positive relationships with branch staff to increase product visibility. 5) Develop and submit write-ups to financial media, highlighting the bank's participation in various cash management awards. 6) Collaborate with the Brand Management Department to ensure cohesive and effective marketing collateral design. 7) Coordinate with the Procurement Department to ensure timely delivery of marketing materials. 8) Administer and update the division's product page on the bank's official website. 9) Coordinate with The Association of Banks in Malaysia, various divisions and branches of the bank to organize the bank's participation in the Bank Negara Malaysia's "Experience IBG" roadshows and "IBG Open Day" at bank branches. Show less



Samart I-Mobile (M) Sdn Bhd

• Telecommunications
• 1 - 100 Employee

• Marketing Communications Executive

  • Aug 2011 - Nov 2012

  1) Identify and select vendors for marketing collaterals, POSMs, and premium gifts based on quality and cost efficiency. 2) Coordinate with media agencies and vendors to ensure timely delivery of materials. 3) Perform quality control on vendors' output to meet project requirements. 4) Conceptualize and develop marketing communication and brand strategies. 5) Execute integrated marketing communication plans and identify unique selling points for new products. 6) Develop creative concepts and designs for marketing communication materials. 7) Compose and distribute press releases for new products to technology-related media outlets. 8) Build relationships with editors and writers to secure publication of press releases and product reviews. 9) Manage company social media accounts for consumer engagement. Show less



Impetus Marketing Group Pte Ltd

• Singapore

• Senior Graphic Designer

  • Dec 2008 - Jan 2011

  1) Supervise a team of designers in creating a wide range of POS materials and marketing collaterals for clients. 2) Manage the team's workload and meet designated deadlines. 3) Coordinate with vendors to ensure timely delivery of marketing materials and perform quality control on vendor output. 4) Received a Letter of Appreciation for outstanding performance. 1) Supervise a team of designers in creating a wide range of POS materials and marketing collaterals for clients. 2) Manage the team's workload and meet designated deadlines. 3) Coordinate with vendors to ensure timely delivery of marketing materials and perform quality control on vendor output. 4) Received a Letter of Appreciation for outstanding performance.



DigiMagic Communications Pte Ltd

• Singapore
• Media Production
• 1 - 100 Employee

• Graphic Designer

  • Feb 2006 - Dec 2008

  1) Handle projects from concept development, design, and finished artwork to color separation and print production in a fast-paced agency, with clients spanning across the globe. 1) Handle projects from concept development, design, and finished artwork to color separation and print production in a fast-paced agency, with clients spanning across the globe.



M N C Wireless Berhad

• Malaysia
• Telecommunications
• 1 - 100 Employee

• Junior Graphic Designer

  • Jan 2003 - Feb 2006

  1) Participate in project management, traffic control, advertising and promotional budget planning, and media planning and buying. 2) Liaise with local suppliers and overseas content providers to ensure timely delivery of content. 1) Participate in project management, traffic control, advertising and promotional budget planning, and media planning and buying. 2) Liaise with local suppliers and overseas content providers to ensure timely delivery of content.