Laiba Shahid
Deputy Marketing Director at TEDx- Claim this Profile
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Urdu Native or bilingual proficiency
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English Full professional proficiency
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Saraiki Limited working proficiency
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Punjabi Elementary proficiency
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Persian Elementary proficiency
Topline Score
Bio
Credentials
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Mckinsey Forward Program
McKinsey & CompanyJun, 2023- Oct, 2024 -
Introduction to Data Analysis using Microsoft Excel
CourseraApr, 2023- Oct, 2024 -
Introduction to R programming
DataCampSep, 2021- Oct, 2024
Experience
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TEDx
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Media and Telecommunications
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100 - 200 Employee
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Deputy Marketing Director
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Jul 2023 - Present
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Negative Apparel
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Pakistan
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Apparel & Fashion
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1 - 100 Employee
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Marketing Intern
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Jul 2023 - Aug 2023
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LUMS Media Arts Society
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Pakistan
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Movies, Videos, and Sound
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1 - 100 Employee
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External Relations Coordinator
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Jul 2022 - Aug 2023
• Collaborated with the film industry's senior artists including Nadeem Baig, Shaan Shahid, Sarmad Khoosat, & Sajal.• Hosted the latest films casts such as Khel Khel Mein, Parde Mein Rehne Do, & Zarrar with an audience of 500+ • Led a team of 15+ members including directors and team members..
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Marketing Director FILUMS
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Feb 2022 - Jul 2022
Directed a group of 4 freshmen to get partners and sponsors on board for the largest Film Festival of Pakistan. Successfully collaborated with Pepsi, Outfitters and other leading brands of Pakistan.
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Director Of External Relations
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Sep 2021 - Jul 2022
Lead a team of 5 members to guide them to play their essential part in society by getting all the talented lot in our local film making to come to our events and help them interact with the youth.
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Creativity Associate
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Sep 2020 - Sep 2021
Developed ideas to market LMA using artistic skills by coming up with unique ideas for posts, posters, flyers, and the organization's overall marketing.
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Fauji Foods Limited
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Dairy Product Manufacturing
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300 - 400 Employee
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Human Resources Intern
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Jun 2023 - Jul 2023
• Conducted a survey on the "Performance Management Process" across 9 departments and 3 locations of Fauji Food Offices. • Analyzed data from the survey for 67+ employees using RStudio and Python to create data visualizations for each department and location. Identified weak areas of performance management and presented the findings of the survey and data visualizations to department heads. • Implemented the company's new vision, mission, and values as part of the "Crafting Our Future" project. Developed internal marketing strategies and built external marketing strategies to support the project. • Designed and organized the "Go Green Week" for company employees to celebrate World Environment Day. Show less
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Lahore University of Management Sciences
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Pakistan
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Higher Education
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700 & Above Employee
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Teacher Assistant
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Jan 2023 - May 2023
• Mentored a class of 70+ students, fostering a positive and inclusive classroom environment conducive to academic growth and intellectual exploration. • Managed administrative tasks, such as maintaining attendance records, grading assignments, and preparing course materials, ensuring smooth operations of the class. • Mentored a class of 70+ students, fostering a positive and inclusive classroom environment conducive to academic growth and intellectual exploration. • Managed administrative tasks, such as maintaining attendance records, grading assignments, and preparing course materials, ensuring smooth operations of the class.
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TechVention
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United Arab Emirates
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Marketing
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Jan 2023 - Feb 2023
• Aligned the brand image across 4 social media platforms and reviewed the experience of 6+ client companies in case studies of past projects to build a strategic marketing strategy for increasing the company’s profit. • Increased average monthly recurring revenue by 66% from USD 4,232 last year to USD 7,100 in the first quarter this year by attracting 3+ additional clients compared to last quarter through strategic marketing initiatives. • Raised a noteworthy investment of PKR 5M through The Boring Syndicate. Show less
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BloomBig Studio
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Pakistan
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Mobile Gaming Apps
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1 - 100 Employee
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Social Media Strategist
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Aug 2021 - Sep 2021
• Engaged with current and past clients to build strategies to increase engagement on social media platforms. • Analyzed the trends in user preferences, identifying their needs, delivering the best possible experience to viewers through regular engagement, and providing the page a renewed look through new icons, themes, and text. • Accelerated social media engagement by followers by 70+ on Instagram and 100+ views. • Engaged with current and past clients to build strategies to increase engagement on social media platforms. • Analyzed the trends in user preferences, identifying their needs, delivering the best possible experience to viewers through regular engagement, and providing the page a renewed look through new icons, themes, and text. • Accelerated social media engagement by followers by 70+ on Instagram and 100+ views.
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Education
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Lahore University of Management Sciences
Bachelor of Science - BS, Economics -
Hertie School
Summer School, Data Science -
Army Public School - (APSACS)
FSC, Pre-Engineering