CEO & Co-Founder

• May 2021 - Present

Platform that allows pet owners to find, contact and book an appointment online with vets and specialists immediately and easily. We want to become the world's leading platform that connects veterinary professionals with pet owners, digitizing and improving the relationship between them.Accelerated in Lanzadera🚀Netmentora Bootcamp 🚀AWS Activate🚀Empenta XI (Esade Creapolis & Ajuntament de Sant Cugat)🚀IdeaBoosterLab (ESADE & Bocconi University)🚀BCN Activa 🚀 Platform that allows pet owners to find, contact and book an appointment online with vets and specialists immediately and easily. We want to become the world's leading platform that connects veterinary professionals with pet owners, digitizing and improving the relationship between them.Accelerated in Lanzadera🚀Netmentora Bootcamp 🚀AWS Activate🚀Empenta XI (Esade Creapolis & Ajuntament de Sant Cugat)🚀IdeaBoosterLab (ESADE & Bocconi University)🚀BCN Activa 🚀

Senior Innovation & Strategy Consultant

• Sep 2020 - Apr 2021

Innovation & Strategy Consultant

• Jul 2018 - Sep 2020

Consultant specialized in business strategy, new business models, design thinking, customer experience and innovation. Food Industry (Human & Pet) - Client: Top multinational holding in Spain (Top Board)Objective: To detect disruptive business opportunities (5-10 years)▸ Analyzing consumer changing needs, market growth expectations and competitor's investment▸ Designing and implementing prioritization methodologies for detecting business opportunities▸ Understanding and measuring each opportunity (definition, drivers and trends, targets, value proposition, barriers & stoppers, technology enablers, top global startups and incumbent's movements) in order to decide the strategy (acquire, invest, develop, partner, monitor or nothing)▸ Analyzing most disruptive and interesting startups (value proposition, sales, monetization strategy, target, margins, investment rounds, pivot strategies, team...)Automotive Industry - Client: Leading mobility service company in Spain (Innovation Director)Objective: Create and accelerate a spin-off with the aim of raising money in an investment round as well as gain new usersAutomotive Industry - Client: Leading group of automobile companies in Spain Objective: Accelerate the winning business idea of an internal hackathon through applying design thinking methodologies in order to create new business models around mobility servicesAgrotech Industry - Client: Leading irrigation system supplier in Spain (CEO)Objective: Redefinition of the company’s strategic plan Swimming Pool Industry - Client: Top global leading company Objective: Definition of the innovation strategy of the hub as well as analyzing each opportunity area with the aim of finding investment, partners or internal development opportunitiesPharma Industry - Client: Top leading laboratory in a specific pathologyObjective: Design the customer journey of topical and biological dermatologists in order to detect new digital channels of impact with their clients

Co-Founder and Ideator

• Mar 2020 - Apr 2020

DONATION ACHIEVED: 48.640€ - 100% TO "HOSPITAL CLÍNIC DE BARCELONA" Three weeks before the day of Sant Jordi I had the idea of reinventing the tradition through creating a platform where not only users but also companies could buy virtual roses with a personalized message at the same time they would contibute to a donation to help overcome the COVID-19. On the same day of the ideation, I joined a multidisciplinary team with the best profiles I know in terms of communication, design, programming and business. From that day on, about three weeks before the day of Sant Jordi, we have been working on defining the new concept of Sant Jordi 2020. I am in charge of the business strategy of the initiative and my responsabilities within the project are the following ones:▸ Product definition for users as well as companies▸ Business model definition▸ Search and contact of advisors▸ Legal terms of the initiative▸ Close collaboration agreement with Hospital Clínic de Barcelona▸ Commercial strategy definition▸ Brand ambassadors attraction▸ Customer ServiceCompanies that joined the initiative: HP, Uriach, Mutua de Propietarios, RocaSalvatella, Cofidis, Affinity Petcare, GB Foods among othersBrand Ambassadors: Jordi Sánchez, David Guapo, Xavier Verdaguer and Fèlix Pons

Co-Founder and Project Manager

• Jan 2016 - Aug 2019

Barcelona Marketing Hub (BMH) is the young cell of Barcelona Marketing Club. Our mission is to generate spaces where young talent and businesses/startups co-create valueEvents organized:▸ Startup Co-Creation Experience: Designing go-to-market strategies for startups incubated in the Ship2B incubator through multidisciplinary teams (students, founders and final customers)▸ ONG Co-Creation Experience: Designing go-to-market strategies for social startups incubated in the Ship2B incubator through multidisciplinary teams (students, founders and final customers)▸ HUB Battle Quizz: Competing, connecting and enjoying a night of general cultural questionsMentoring:▸ Startup Co-Creation Experience (Second Round): Mentoring a multidisciplinary team with the aim of solving a real challenge of a startup using design thinking methodologies

Analyst Relations & Marketing Trainee

• Jan 2018 - May 2018