Laia Calduch Ferran

Head Of Marketing at touchland
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Contact Information
Location
Staten Island, New York, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • Catalan Native or bilingual proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Head Of Marketing
      • Jun 2019 - Present

    • Retail Apparel and Fashion
    • Chief Executive Officer
      • Oct 2016 - Present

      LEANELLE is a New York based handbag company which handcrafts fashionable multipurpose handbags that adapt to women's daily activities while encouraging a healthy lifestyle. LEANELLE is a New York based handbag company which handcrafts fashionable multipurpose handbags that adapt to women's daily activities while encouraging a healthy lifestyle.

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Product Development Intern
      • Jun 2015 - Sep 2015

      - Assisted Product Development Coordinators and Product Development Manager in all capacities.- Completed garment standards and submitted to production team for sample request. - Acquired knowledge of development sheets and the material, color, and construction of pieces.- Developed a fabric and color library to ensure that product development activities meet timeline and the quality goals set by the supervisor. - Assisted Product Development Coordinators and Product Development Manager in all capacities.- Completed garment standards and submitted to production team for sample request. - Acquired knowledge of development sheets and the material, color, and construction of pieces.- Developed a fabric and color library to ensure that product development activities meet timeline and the quality goals set by the supervisor.

    • Canada
    • Retail
    • 300 - 400 Employee
    • Sales Associate
      • May 2014 - Aug 2014

      - Greeted customers and identified needs.- Recommended merchandise based on individual requirements.- Arranged inventory on the store floor to increase sales.- Created clientele list for men's department being the associate with more clients. - Greeted customers and identified needs.- Recommended merchandise based on individual requirements.- Arranged inventory on the store floor to increase sales.- Created clientele list for men's department being the associate with more clients.

    • United States
    • Freelance Production Team Associate
      • Sep 2011 - Feb 2014

      - Assisted in castings.- Organized looks for the fitting.- Created all the material needed for the understanding of each look in the backstage.- Managed models through the runway during the show. MBFWNY Custo Barcelona Summer 2012 / Summer 2014MBFWNY Desigual Summer 2014/ Fall 2015John Varvatos Summer 2014 / Fall 2013 / Summer 2013Bridal Week Barcelona 2012 - Assisted in castings.- Organized looks for the fitting.- Created all the material needed for the understanding of each look in the backstage.- Managed models through the runway during the show. MBFWNY Custo Barcelona Summer 2012 / Summer 2014MBFWNY Desigual Summer 2014/ Fall 2015John Varvatos Summer 2014 / Fall 2013 / Summer 2013Bridal Week Barcelona 2012

    • Sales Assistant
      • Jun 2012 - Mar 2013

      - Assisted with various events and sales meetings while providing customers with the required samples each season.- Developed projects to analyze the target market of its customers to increase sales achieving set goals.- Trained and mentored new hires.- Represented the sales team at Premiere Vision in New York. - Assisted with various events and sales meetings while providing customers with the required samples each season.- Developed projects to analyze the target market of its customers to increase sales achieving set goals.- Trained and mentored new hires.- Represented the sales team at Premiere Vision in New York.

    • Sporting Goods Manufacturing
    • 500 - 600 Employee
    • Design Collaboration
      • Jan 2010 - Jun 2010

      - Designed the "Sailor Jacket of the Future." - Promoted in The Brandery Summer Edition 2010 and Pitti Uomo Summer Edition 2010. - Published in Esquire Magazine October 2010. - Designed the "Sailor Jacket of the Future." - Promoted in The Brandery Summer Edition 2010 and Pitti Uomo Summer Edition 2010. - Published in Esquire Magazine October 2010.

Education

  • LIM College
    Associate of Applied Science, Fashion Merchandising
    2013 - 2015
  • IED Barcelona
    Bachelor of Business Administration, Fashion Design
    2008 - 2011

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