Laia Jerez Baciero
Marketing Brand Manager - Active and Nature Tourism at Agència Catalana de Turisme / Catalan Tourist Board- Claim this Profile
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Español Native or bilingual proficiency
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Catalán Native or bilingual proficiency
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Inglés Professional working proficiency
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Francés Limited working proficiency
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Italiano Elementary proficiency
Topline Score
Bio
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Credentials
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Professional Certificate in Sustainable Tourism
Global Sustainable Tourism Council (GSTC)Jul, 2022- Sep, 2024 -
Curso Turismo Sostenible
Aprende de TurismoAug, 2021- Sep, 2024 -
Curso básico de Marketing Digital
Google ActívateDec, 2018- Sep, 2024
Experience
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Agència Catalana de Turisme / Catalan Tourist Board
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Spain
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Travel Arrangements
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1 - 100 Employee
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Marketing Brand Manager - Active and Nature Tourism
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Jun 2022 - Present
As responsible for the active and nature tourism program of the Catalan Tourist Board, I manage strategic and operational aspects in order to promote the catalan offer of active and nature tourism in the key issuing markets. As responsible for the active and nature tourism program of the Catalan Tourist Board, I manage strategic and operational aspects in order to promote the catalan offer of active and nature tourism in the key issuing markets.
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aQa Consulting 3.0
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Spain
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Travel Arrangements
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1 - 100 Employee
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Tourism Marketing Project Manager
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Feb 2019 - Jun 2022
I was working on several projects focused on marketing destination, tourism promotion and research studies. I have participated in the following projects: • Strategic Communication Plan of the European LIFE WAT'SAVEREUSE project for the Pyrenees-Mediterranean Euroregion (2021) • Communication and dissemination of the European project Psamides for Ports of the Generalitat (2020-2021) • Accompanying the Patronat de Turisme de Lleida in the tasks related to the Grand Tour de Catalunya project (2021) • Structure and valorization of the family cultural offer in the area of festivals and historical recreation activities on the Costa Daurada and Terres de l’Ebre (2020-2021) • Development plan of the river Ebre with a tourist activity for the city of Tortosa (2021) • Accompaniment to the tourist promotion of the city of Granollers (2020-2021) • Research study on international trends and innovations on Slow Tourism in the framework of the Med Pearls project (2020) • Organisation and promotion of the family tourism day in Montblanc (2020) • Elaboration of Mataró Destination Marketing Plan (2019-2020) • Assistance in the development of the Grand Tour de Catalunya per a l’Agència Catalana de Turisme (2019-2020) • Development of the Vilafranca del Penedès Friends program (2019) • Responsible for the Technical Secretary of the Marques de Turisme Cultural “Ciutats i Viles amb Caràcter”, “Pobles amb Encant” and “Barris i Viles Marineres” per a l’Agència Catalana de Turisme (2019-2020) Show less
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Sheraton Hotels & Resorts
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United States
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Hospitality
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700 & Above Employee
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Guest Service Agent
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May 2018 - Nov 2018
• Guest services and telephone tasks • Taking care of check in/out • Maintaining cash float • Contributing to Starwood Preferred Guest program • Upselling tasks • Working under Starwood’s standards • User of Opera Reservation System • Guest services and telephone tasks • Taking care of check in/out • Maintaining cash float • Contributing to Starwood Preferred Guest program • Upselling tasks • Working under Starwood’s standards • User of Opera Reservation System
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Westin Hotels & Resorts
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United States
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Hospitality
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700 & Above Employee
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Guest Service Agent
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Nov 2017 - May 2018
• Guest services • Taking care of check in/out • Maintaining cash float • Contributing to Starwood Preferred Guest program • Working under Starwood’s standards • User of Opera Reservation System • Guest services • Taking care of check in/out • Maintaining cash float • Contributing to Starwood Preferred Guest program • Working under Starwood’s standards • User of Opera Reservation System
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Margot House
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Spain
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Hospitality
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1 - 100 Employee
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General Manager Assistant and Supervisor Front Desk Agent
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Mar 2015 - Oct 2017
Margot House is a hotel boutique located in Passeig de Gràcia, main street from the city center of Barcelona. Margot House has developed a unique and innovative concept which makes the guest feel like at home through its sophisticated and familiar atmosphere. User of ICG Software (Front Hotel Basic). I was involved from the hotel opening As a GM Assistant and Supervisor Front Desk Agent & Guest Assistant my main tasks are: - Checking in and out the guests - Giving advice as a concierge - Handling internal and external calls - Manage reservations with different OTA's(Booking.com, Expedia, Agoda, TabletsHotel, Hotel Tonight, etc.) and PMS - Revenue management tasks - Maintain required parts of all front office and stationary suppliers - Manage and monitor procedures related to suppliers and collaborators - Training new employees - Billing management - Revenue tasks Show less
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Consultant collaborator
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Oct 2015 - Jan 2016
Developing a project focused on tourism promotion in Catalonia. Tasks: - Carrying out research and data collection - Conducting analysis - Research and investigation - Benchmark reports Developing a project focused on tourism promotion in Catalonia. Tasks: - Carrying out research and data collection - Conducting analysis - Research and investigation - Benchmark reports
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Lungarno Collection
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Hospitality
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100 - 200 Employee
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Trainee
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Sep 2014 - Jan 2015
Cross-training internship: Front Desk Gallery Hotel Art F&B Fusion Bar and Restaurant at the Gallery Hotel Art Housekeeping in Portrait Firenze Cross-training internship: Front Desk Gallery Hotel Art F&B Fusion Bar and Restaurant at the Gallery Hotel Art Housekeeping in Portrait Firenze
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Tourism Consultant Trainee
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Jan 2014 - Jun 2014
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QGAT restaurant&events
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Spain
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Restaurants
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1 - 100 Employee
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Event Trainee
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May 2011 - Jul 2011
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Education
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Universitat Oberta de Catalunya
Strategic Information Management and Knowledge in Organizations, Business Administration and Management, General -
Universitat Ramon Llull
Tourism and Hospitality Management, Tourism