Inbound Marketing and Sales Strategist (B2B-B2C)

• Dec 2021 - Present

- Lead acquisition, conversion and retention strategies following inbound methodologies. - Educate internal teams (national and international) on how to prospect, understand leads and use automation tools to ensure leads are nurtured. - Orchestrate a variety of multiple channels (in english, spanish, french and italiana) such as Blog, Email, Magnets, YouTube, and Events. - Coordinate and execute FB Ads, LinkedIn Ads and PPC Campaigns (Search, Remarketing, Video). - Monitor and report the campaign's performance to identify insights and provide improvements - Work closely with cross-functional teams to follow up on leads, support conversions and gather insight. - Coordinate Freelance Partners Show less

Inbound Marketing and Sales Strategist (B2B SaaS)

• Jul 2021 - Dec 2021

- Coordinate and execute lead acquisition, nurturing and conversion campaigns based on quality content. - Build and manage end-to-end HubSpot workflows with multiple triggers to connect sales and marketing. - Develop a detailed Revenue Attribution System that helps teams understand key moments in the pipeline. - Manage multiple campaigns simultaneously, make adjustments and perform regular A/B testing . - Partner with Content, Design, Product and Research teams to deliver High-quality content. - Manage and analyse campaign data for budgeting, reporting revenue and growth, analysis, troubleshooting and optimization. - Ensure effective Lead management by all teams (SDR, Sales, Account and Customer). Show less

Inbound Marketing Strategist

• Jul 2020 - Jul 2021

- Lead HubSpot Set-Up Implementations and educate internal stakeholders of our clients about how to use the hub tools. - Design, execute and optimize Inbound Marketing campaigns to increase lead generation and conversion rates. - Orchestrate a variety of channels such as Blogs, Email, Landing Pages, Magnets, Webinars or YouTube. - Implement advanced Marketing Automation campaigns at HubSpot and manage Integrations with ERP and Marketplaces. - Manage Social Media Organic and Paid Strategies on YouTube, TikTok, LinkedIn and Facebook. - Develop a deep understanding of client's Database quality by targeting in the CRM their personas and using Predictive Scoring. - Monitor, report and audit the effectiveness of campaigns and identify insights to provide improvements. Show less

Marketing and Communication Assistant

• Jun 2019 - Mar 2020

- Content creation, social media management and community management on Instagram. - Trade Marketing (Promotion in delivery apps, promotion at the point of sale, Phone, etc). - Implementing and coordinating branding strategies (Photo shoots, Merchandising and Packaging). - Internal communication and events Planning (100+ employees) - Events Management - Coordinate Influencer Marketing, partners and press Campaigns. - Content creation, social media management and community management on Instagram. - Trade Marketing (Promotion in delivery apps, promotion at the point of sale, Phone, etc). - Implementing and coordinating branding strategies (Photo shoots, Merchandising and Packaging). - Internal communication and events Planning (100+ employees) - Events Management - Coordinate Influencer Marketing, partners and press Campaigns.

Summer Operations Trainee

• May 2019 - Jun 2019

Data analysis using Infoadex, Kantar and Galileo. Data analysis using Infoadex, Kantar and Galileo.

Copywriting Trainee (Revista CUINA)

• Oct 2018 - Jan 2019

Bad & Breakfast Assistant

• Jul 2017 - Aug 2017