Experience

IIC University of Technology
• Cambodia
• Education Management
• 1 - 100 Employee
• Visiting Lecturer

  • Nov 2021 - Present

IUHS Campus
• Sri Lanka
• Education Administration Programs
• 1 - 100 Employee
• Visiting Lecturer

  • Sep 2019 - Present


Aurora Strategies Pvt Ltd

• Sri Lanka
• Business Consulting and Services
• 1 - 100 Employee

• CHEIF STRATEGIST | TRAINER

  • Apr 2019 - Oct 2022

  Client Acquisition and Relationship Management: I proactively identify and engage with prospective clients, actively participating in meetings to understand their unique needs and provide tailored solutions. Building and nurturing strong relationships is a top priority for me. Business Support: With expertise in using HubSpot, I efficiently create client proposals and contracts, ensuring meticulous record-keeping throughout the entire process. Marketing: Leveraging my design skills and tools like Canva, I create impactful promotional materials such as company profiles, business cards, calendars, holiday cards, and thank you cards that effectively convey the brand's message. Branding: I excel at maintaining up-to-date websites and LinkedIn profiles, consistently ensuring a cohesive and professional brand image across all platforms. Accounts: Managing cheque transactions, both inbound and outbound, I maintain accurate ledgers and generate invoices, ensuring seamless financial operations. Customer Support: Drawing on my experience, I develop engaging Learning Management Systems (LMS), create eLearning content, and design training program slides that contribute to effective customer support. Consulting: Specializing in developing customised training materials, Standard Operating Procedures (SOP), and policies, I cater to specific organisational needs, providing valuable consulting services. Training: As a skilled trainer, I deliver engaging, experiential learning-based classroom sessions that drive employee growth and development. Additionally, I design and facilitate assessment and development centres, enabling the evaluation and enhancement of employee performance. Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Manager

  • Dec 2017 - Feb 2019

  I Pioneered the design and launch of Sri Lanka's first-ever pharmaceutical digital marketing platform, revolutionizing the industry's approach to marketing and communication.I attained a biasness level of less than 5% and an accuracy rate of over 90% in demand planning, demonstrating strong analytical and forecasting skills.I Spearheaded the change management for multi-channel marketing, specifically the re-launch of the GSK Sri Lanka Portal and related activities. This strategic initiative provided our representatives with a competitive advantage in the market.Further, Implemented an innovative marketing model utilizing interactive iPad detailers, portal content, local webinars (live, recorded, and webcast), customized 1:1 emailers, and mass emailers. These multi-touchpoint approaches effectively reached our customers and delivered positive results.Some of the activities I successfully executed as part of this marketing model include:Corporate branding initiatives to enhance the brand's visibility and recognition.Creating interactive iPad eDetailers, PDF materials, and leave-behind pieces for effective product detailing.Designing promotional materials such as portable stalls and pull-up banners.Crafting impactful journal advertisements.Conducting medical webinars to educate and engage healthcare professionals.Implementing emailer campaigns targeting external stakeholders as well as internal staff.Handling advertising and promotional (A&P) budgets.Developing annual marketing plans to align with organizational goals.Integrating various channels such as the portal, emailers, webinars, CRM, and analytics to optimize customer engagement.Implementing Sales Resources Optimization (SRO) strategies through Segmentation, Targeting, and Positioning (STP) approaches.Providing briefings to advertising agencies for effective campaign execution. Show less

• Asst Manager Market Access and Public Market

  • Jan 2015 - Dec 2017

  *Won the Highest Ever Tender for GSK (220Mn) two years in a row.*GSK Liaison for Private Public Partnership with Ministry of health *Designed the Strategic Plan 20-2025 for tender Business.*Achieved <15% biasness and >80% accuracy in Demand Planning.Increase patients access to pharmaceuticals through the right price and channel.Government Tenders, Armed forces Tenders.Focused on the channels which were not covered through General trade and modern trade.

• Terriory Business Executive

  • Jun 2013 - Dec 2014

  *Adopted and rolled out the Lead indicator Based Incentives Scheme *Recorded the ever-highest sales in Colombo North area*Developed DSR and Medical Reps to win Annual Awards. • Direct report to Head of Sales• Setting of KPI • Annual Sales Target Achievement • Distributor management (both primary and RD sales)• Portfolio handled- Respiratory, Dermatology, Antibiotic & Vaccines• Conduct training programs for sales reps / Distributor staff on STP / Product knowledge • Presentations – Sales/talent review / business plan and product knowledge • Talent Reviews / Evaluations /Appraisals • Area marketing Activities (CME, Round Table Discussions) Show less



Coca-Cola Beverages Sri Lanka Ltd.

• Area Sales Manager

  • 2012 - 2013

  • Setting of Area targets & objectives • STP (45 SKU -Coke, Fanta, Sprite, Minute Maid & Soda) • Range selling (Coca Cola, Minute Maid, Soda) • Consumer marketing (compliments, visits) • Trade marketing Execution (value base & volume base discounts, name boards, exclusive agreements) • Customer complaints and difficult customer’s management • Area demarcations to maximize the market penetration • Distributor management -P&L assessment & suggestions to improve • Evaluation of sales representative on KPI Show less

• Territory Business Coordinator

  • Mar 2009 - Nov 2012

  • Key Opinion Leader management • BTL Promotional Activities • Organizing of CME for Customers • Area Target Achievement • Pharmacy meeting Organizing • Distributor / DSR management • Key Opinion Leader management • BTL Promotional Activities • Organizing of CME for Customers • Area Target Achievement • Pharmacy meeting Organizing • Distributor / DSR management


Harcourts Pvt Ltd
• Sri Lanka
• Pharmaceutical Manufacturing
• 1 - 100 Employee
• Field Manager

  • Jan 2008 - Mar 2009


Farnell ceylon Ltd

• Field Coordinator

  • Jun 2005 - Dec 2008

• Medical Representative

  • Jul 2003 - May 2005