Lahiru Fernando - MBA (UK) , PGDip Mktg (SLIM)

Senior Manager - Sales and Marketing Operations - Nokia at Softlogic Communication (Pvt) Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Sri Lanka, LK

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Experience

    • Sri Lanka
    • Manufacturing
    • 400 - 500 Employee
    • Senior Manager - Sales and Marketing Operations - Nokia
      • Apr 2019 - Present

      * Directing and Leading the Regional & Area Sales Managers to achieve assigned monthly sales targets.* Guiding and managing Regional Distributors & Direct Sales teams in Island wide- Sri Lanka.* Preparation of Operational Reports to the Management to Support the Operational and sales and marketing Strategies.* Guiding the Managing Debtors & Inventory in the Distributor Locations.* Analyzing the distributor’s Profit & Loss and increase the distribution network island wide. * Planning and implementing of budgets and strategic plan for the organization.* Coordinating with the General Manager and CEO to implement decisions. * Utilize business intelligence tools to provide sales insights to marketing and sales staff* Prepare the marketing plan for the financial year including maintaining and sharing competitor performance & market activities, and also prepare the initiate marketing budget for the organization.* To maintain the width of distribution for the Nokia Mobile in Island wide.* Responsible for the implementation of recommended activities for increase the market share of Nokia mobile.* Coordinating with the Nokia country office /managers to maintain a smooth flow of operations.

    • Manager – Sales and Marketing Operations - Nokia
      • Apr 2018 - Mar 2019

      Summary of Duties;* Directing and leading the Regional & Area Sales Managers to achieve assigned monthly sales targets.* Guiding and managing Regional Distributors & Direct Sales teams in island wide.* Preparation of operational reports to the management to support the strategic decisions.* Guiding the managing debtors & inventory in the Distributor Locations.* Analyzing the distributor’s Profit & loss and increase the distribution network island wide. * To initiate marketing budgets for the organization.* Coordinating with the General Manager and CEO to implement effective decisions. * Prepare the marketing plan for the financial year including maintaining and sharing competitor performance & market activities, and also prepare the initiate marketing budget for the organization.

    • Sales Manager – Samsung Mobiles
      • Feb 2015 - Mar 2018

      Summary of duties* Managing, training and motivating existing sales team to drive revenue growth* Develop and manage efficient distribution networks for Samsung mobile sales.* Develop efficient and creative sales and marketing strategies for the regional managers and target setting for the entire sales team.* Collecting customer and market feedback and reporting the same to the organization* Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to Head of Sales.* To maintain Samsung mobile brand name & Standards in assigned area.* Plan and execute sales meetings to help provide feedback and sales insights* Communicate actively with sales teams in a given area to help foster a team environment.

    • District Manager – Retail Channel
      • Apr 2013 - Jan 2015

      Summary of duties :Totally responsible for key operational functions – Sales/Debtors/Human resource & Inventory Managements of the assigned showroom which includes;* Directing and leading the showroom managers to achievement of monthly sales targets* Guiding the managing hire purchase portfolio in the Showrooms.* Guiding and managing Cash & Inventory in the showrooms.* Maintaining standards in visual merchandising & showroom display.* Organizing and implementing marketing programme showroom wise.* Expansion of the showroom network in the assigned district.* Development of showroom managers & staff to face future challengers.* Coordinating with the other divisions in the company to maintain a smooth flow of operation

    • Qatar
    • Construction
    • 1 - 100 Employee
    • Sales Executive
      • Jan 2012 - Feb 2013

      Summary of duties ;* Organizing sales visits.* Demonstrating and presenting products* Establishing new business.* Maintaining accurate records.* Attending trade exhibitions, conferences and meetings.* Reviewing sales performance.* Negotiating contracts and packages.* Aiming to achieve monthly or annual targets. Summary of duties ;* Organizing sales visits.* Demonstrating and presenting products* Establishing new business.* Maintaining accurate records.* Attending trade exhibitions, conferences and meetings.* Reviewing sales performance.* Negotiating contracts and packages.* Aiming to achieve monthly or annual targets.

    • Sri Lanka
    • Manufacturing
    • 400 - 500 Employee
    • Senior Brach Supervisor
      • Apr 2011 - Jan 2012

      Summary of duties ; * As a branch supervisor verifies and approves the staffing requirements for different departments. Also directs or conducts training for new recruits and development training modules for existing employees in the branch to keep their knowledge and productivity levels high.* To ensures punctuality of the staff and approves their leaves & keep the records of any irregularities in the behavior and attendance of the staff.* To be monitored the financial operations to maintain a transparency in the cash flow & has to keep a track of all the financial transactions and ensure that they reflect in the company accounts.* Need to meets or communicates with irate customers and listens to their grievances & have to take necessary actions to resolve their complain.* A supervisor has to prepare various documents on a regular basis. To file these documents and share those with the authorities and other departments when needed.

    • Brach Supervisor
      • Apr 2010 - Mar 2011

    • Sales Executive
      • Apr 2007 - Mar 2010

      Summary of duties ;* Organizing sales visits.* Demonstrating and presenting products* Establishing new business.* Maintaining accurate records.* Attending trade exhibitions, conferences and meetings.* Reviewing sales performance.

Education

  • University of Northampton
    Master of Business Administration - MBA, Business Administration and Management, General
    2019 - 2021
  • Sri Lanka Institute of Marketing-SLIM
    Postgraduate Diploma in Marketing, Sales & Marketing
    2017 - 2019
  • St. Sebastian's Collage
    G.C.E Advance Level, Mathematics
    2003 - 2005

Community

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