Laetitia Giannettini

senior UX strategy, research and design consultant at Telono SA
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva Metropolitan Area, CH
Languages
  • français Native or bilingual proficiency
  • anglais Professional working proficiency

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Karin Biondi Morra di Belforte

Laetitia worked for one of my clients, an international federation, to conduct an expert review of their core web application and to make recommendations for future enhancements. The business and technological context of the project was very complex but Laetitia managed to understand the nature of the application really fast and came up with very interesting proposals and insights. I found Laetitia to be very knowledgable, efficient and reliable. She established a good relationship with the client, who respected her and valued her work. I can only recommend Laetitia as a senior Usability professional who has both a lot of passion for her job but also pays attention to details.

Fabienne Masserey

Laetitia worked as a user expert for two of my main clients. She contributed to the definition of the intranet strategy of swiss company in the perfumery industry, defining the information architecture and the ergonomy of their intra-enterprise collaboration platform. She also run a detailed analysis of the accessibility of the corporate website of major swiss private bank. Laetitia is detailed oriented, trustworthy and always enthusiastic about new challenges. It was a great pleasure to have her on board on these two projects.

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Credentials

  • Réussir le changement
    ESSEC Business School
    Feb, 2023
    - Nov, 2024
  • Design sprint masterclass certificate
    AJ&Smart
    Nov, 2022
    - Nov, 2024
  • WAI0.1x: Introduction to Web Accessibility
    edX
    Jun, 2020
    - Nov, 2024
  • How to design for augmented and virtual reality
    The Interaction Design Foundation
    Nov, 2019
    - Nov, 2024
  • UX management: Strategy and Tactics
    The Interaction Design Foundation
    Mar, 2018
    - Nov, 2024
  • UX-PM level 2 "Executing UX"​ certification
    UXalliance
    Jan, 2015
    - Nov, 2024
  • Expert Accessiweb en évaluation (basé sur les WCAG 2.0)
    Braillenet association (Paris, France)
  • Formal design methodes: formalism and design
    Interaction Design Foundation (IxDF)
  • Masterclass "Design with Data: A Guide to A/B Testing"
    The Interaction Design Foundation
  • Masterclass "How to design with and for artificial intelligence"
    Interaction Design Foundation (IxDF)
  • Prince 2 foundation
    APMG-International

Experience

    • Switzerland
    • Design Services
    • 1 - 100 Employee
    • senior UX strategy, research and design consultant
      • Nov 2011 - Present

      ⟩ UX Strategy ⟩ Project and Design maturity management ⟩ Business and user requirements ⟩ User-Centered Design ⟩ UX Research ⟩ User journey mapping ⟩ Ideation, creative facilitation techniques ⟩ Prototyping with iterative testing ⟩ Web content accessibility audit ⟩ UX instructor SAMPLE PROJECTS -------------------- Centre Hospitalier Universitaire Vaudois - CHUV > Development of a UX maturity model for the hospital > Raising the awareness for the Human-Centered Design approach State of Geneva - e-Voting > Redesign of the online voting public website + its back-office application: analysis of the business & user needs, wireflows, iterative prototyping and user testing > Redesign of the voting paper: iterative design with user testing in the field Hôpitaux Universitaires Genève - HUG > Training of team members of the Division of Medical Sciences on the User-Centered Design process and UX methods International Labour Organization - ILO > Redesign of the database of labour statistics: business and user requirements, information architecture and prototyping > Definition of the UX strategy for the redesign of the intranet, full roadmap of the UX activities, required governance and skills International Air Transport Association - IATA > Redesign of the corporate website (www.iata.org) • business and user needs analysis (workshops, interviews, remote usability testing) • information architecture redesign • interactive prototypes and UI specifications > Redesign of the customer portal Société Internationale de Télécommunication Aéronautique - SITA: redesign of the website (www.sita.aero) • building a shared vision of the business and user goals (stakeholder interviews, workshops) • personas and user scenarios • usability audit of the website and UX benchmark • information architecture (online tree testing with the target users) • prototyping with iterative usability testing Organization of the Conférence Romande sur l'Accessibilité Web (CRAW) Show less

    • Switzerland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Lead User experience consultant
      • Feb 2010 - Aug 2011

      SAMPLE PROJECTS ------------------------------------- Extranet application for a luxury watchmakers company: online ordering of watch parts and online reference documentation (Geneva, CH) • Workshops with the business, IT and end user representatives, • Reviewed usability of the wireframes and visual design (context of touch screen interaction) Corporate web site for a clinic specialized in revitalization and quality aging - CLINIQUE LA PRAIRIE (Montreux, CH) • Involvement in the Request for Proposal reply • Full redesign of the web site: concept model, information architecture, navigation rules, wireframes and interaction design • Project management Worldwide Intranet for a large privately-owned company in the perfume and flavor business - FIRMENICH (Geneva, CH) • Defined a common strategy for the future intranet as a collaboration tool within the scope of migrating to sharepoint 2010 • Discovery workshops, expert review of the existing intranet, key users interviews, card sorting exercises, intranet arborescence and wireframes of key pages Private bank founded in 1805 in Geneva - PICTET (CH) • Web content accessibility assessment of the corporate web site • Report and oral presentation to the client team Show less

    • France
    • Financial Services
    • 700 & Above Employee
    • Ergonome consultant senior / Senior User experience consultant
      • 2007 - 2009

      Natixis – Banque populaire – Caisse d’Epargne (F) : • Created a full User Interface style guide to ensure the commun development of the web applications of the 3 different banks • Led the developers for the design of the HTML/CSS templates of the main UI components • Worked closely with the development teams being in charge of the J2EE framework Natixis – Banque populaire – Caisse d’Epargne (F) : • Created a full User Interface style guide to ensure the commun development of the web applications of the 3 different banks • Led the developers for the design of the HTML/CSS templates of the main UI components • Worked closely with the development teams being in charge of the J2EE framework

    • France
    • Technology, Information and Internet
    • 700 & Above Employee
    • Ergonome web / UX & usability consultant
      • 2000 - 2009

      SAMPLE PROJECTS --------------------------------------- MSD-Chibret (F) • Design of a web application to allow medical practitioners to create their own website : leader of entire Strategy and User Research phases of the project La Redoute (F) • New design of the e-commerce web site’s product pages • Led workshops with the marketing unit abd the product managers to define the strategy, content, functionalities and information design • Competitive analysis and user testing • Wireframing and visual design ; directed the graphic designer of La Redoute web studio Orange Mobile (UK), in collaboration with Flow Interactive (London) • Ethnographic study to identify French and English mobile customers needs, uses and expectations • Worked in cooperation with the English consultant UNESCO (F) • Iterative usability studies of the French and English portal Truffaut (F) • Re-designed the information architecture of the web site • Conducted card-sorting with the target users • Defined the web site structure Yahoo! Europe (UK) • Project management of a pan-European portal user experience study (UK, D, F, I SP) • Conducted the tests with French users • Created a guide and templates to allow the consultants to report their results in a consistent way; data aggregation and analysis, full report Show less

    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Usability specialist
      • 1998 - 2000

      Design of a collaborative web application for radiologists (medical imaging) : • Contextual inquiry (questionnaires, field interviews) to collect data on user profiles, needs and expectations in main French public hospitals • User requirements & user interface specifications • Directed the web agency responsible for graphic design and development Design of a collaborative web application for radiologists (medical imaging) : • Contextual inquiry (questionnaires, field interviews) to collect data on user profiles, needs and expectations in main French public hospitals • User requirements & user interface specifications • Directed the web agency responsible for graphic design and development

    • Usability specialist intern
      • 1998 - 1998

      • Usability evaluation & competitive analysis of Thomson, Philips et Sony television user interface • Recommendations for the re-design of the set-up process and wireframing of the screens • Usability evaluation & competitive analysis of Thomson, Philips et Sony television user interface • Recommendations for the re-design of the set-up process and wireframing of the screens

Education

  • Université Paris Descartes
    Master's degree, Ergonomie (ergonomics)
    1997 - 1998
  • École des hautes études en sciences sociales (EHESS)
    niveau DEA, Sciences Cognitives (Cognitive Science)
    1996 - 1997
  • Université Lumière Lyon 2
    Maîtrise, Sciences Cognitives (Cognitive Science)
    1995 - 1996
  • Université Lumière (Lyon II)
    Licence, Sciences cognitives
    1994 - 1995
  • Université Claude Bernard Lyon 1
    DEUG, Sciences
    1992 - 1993
  • Lycée International de Ferney-Voltaire
    Baccalauréat, Mathématiques et Sciences de la nature
    1990 - 1991

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