Laetitia Foeller

Managing Partner - Chief Digital Officer at Mediamix SA
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Contact Information
us****@****om
(386) 825-5501
Location
Lausanne, Waadt, Schweiz, CH
Languages
  • Français Muttersprache oder zweisprachig
  • Anglais Verhandlungssicher
  • Allemand Verhandlungssicher

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5.0

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Hannes Eckardt „I had the pleasure to work with Laetitia over almost four years. When she joined my team, there was an immediate positive effect on the business and the team culture. Later Laetitia took over the digital lead for the Swiss market and managed this perfectly. Leatitia is ambitious and she focuses on results and client satisfaction with a particular passion for luxury clients. Moreover she is an asset to every team with her positive energy. I can highly recommend Laetitia for every future employer.

Sarah-Jane Lindsay „I have had the pleasure of working with Laetitia o several occasions during my career and it has always been a great experience. As the Washington Post rep for Switzerland, Laetitia grew our business significantly in a short space of time. She has a great understanding of digital and also of her client's needs. She is extremely professional and always goes the extra mile to make sure clients have the best possible solution for their strategy without being overly pushy or agressive.

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Credentials

  • Teads Ad Manager – Live Certification
    Teads Academy
  • Réaliser une campagne de pub sur les réseaux sociaux
    HE-Arc - Haute École Arc

Experience

    • Switzerland
    • Advertising Services
    • 1 - 100 Employee
    • Managing Partner - Chief Digital Officer
      • Jan. 2023 - –Heute

    • Head of Digital / Media Director
      • Sept. 2018 - Jan. 2023

    • United Kingdom
    • Advertising Services
    • 200 - 300 Employee
    • Head Of Digital
      • Juli 2011 - Aug. 2018

      Media consulting, mediabuying and media planning online,Coordination of international advertising campaigns for Swiss clients, Performance orientated display campaigns with a strong edge in the digital luxury field, especially in Haute Horlogerie and Private Banking. Media consulting, mediabuying and media planning online,Coordination of international advertising campaigns for Swiss clients, Performance orientated display campaigns with a strong edge in the digital luxury field, especially in Haute Horlogerie and Private Banking.

    • Germany
    • Machinery Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • Aug. 2010 - Juli 2011

      • Supporting sales team • Define national marketing strategy for our product including channel placement and margin strategy, marketing mix, revenue targets, budgets, and keys to success• Develop quarterly marketing plan for product line, and build consensus between sales & marketing• In charge of trade shows all over the France • Supporting sales team • Define national marketing strategy for our product including channel placement and margin strategy, marketing mix, revenue targets, budgets, and keys to success• Develop quarterly marketing plan for product line, and build consensus between sales & marketing• In charge of trade shows all over the France

    • France
    • Facilities Services
    • 700 & Above Employee
    • Marketing Manager
      • Sept. 2007 - Aug. 2010

      • Market studies, benchmarking, internal and external audits• Conception and development of marketing offers (Fast Food, Children)• Management and responsible for 12 hotels (increase of 15% turnover) • Responsible for Sodexo’s intranet • Set the policy and develop business strategy in marketing and communication• Development of marketing plan in order to improve the efficiency of 12 hotels and to gain the loyalty and the motivation of the employees • Market studies, benchmarking, internal and external audits• Conception and development of marketing offers (Fast Food, Children)• Management and responsible for 12 hotels (increase of 15% turnover) • Responsible for Sodexo’s intranet • Set the policy and develop business strategy in marketing and communication• Development of marketing plan in order to improve the efficiency of 12 hotels and to gain the loyalty and the motivation of the employees

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Marketing and Communication (Internship)
      • Sept. 2006 - Juli 2007

      • In charge of launching new vehicles and event organisations for 2 car dealers• Responsible for sale promotions on internet, creation of ads (radio, press, cinema) for the new cars range and in charge of the opening of a new car dealer • In charge of launching new vehicles and event organisations for 2 car dealers• Responsible for sale promotions on internet, creation of ads (radio, press, cinema) for the new cars range and in charge of the opening of a new car dealer

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Clinical Research and Sales & Marketing Department (Internship)
      • Apr. 2005 - Aug. 2005

Education

  • NEOMA Business School
    Master Spécialisé, Etudes et Décision Marketing (Specialized Master in Market Research and Marketing Management)
    2008 - 2009
  • IDRAC Business School
    Master, Marketing and Management, specialized International Business
    2006 - 2008

Community

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