Experience

Sojern

• United States
• Hospitality
• 400 - 500 Employee

• Senior Programmatic Account Manager

  • Jul 2021 - Sep 2022

  Ville de Paris, Île-de-France, France

• Programmatic Account Manager

  • Nov 2018 - Jul 2021

  Région de Paris, France * Coordinate with sales, ad operations, and external clients to ensure campaigns are successfully launched and meet clients’ goals * Utilise my knowledge of the French programmatic landscape to develop innovative campaign strategies to wow potential clients and grow the French account portfolio * Proactively manage the day-to-day activity across my patch of agencies and direct clients business (external and internal communication, optimisation, reporting… Show more * Coordinate with sales, ad operations, and external clients to ensure campaigns are successfully launched and meet clients’ goals * Utilise my knowledge of the French programmatic landscape to develop innovative campaign strategies to wow potential clients and grow the French account portfolio * Proactively manage the day-to-day activity across my patch of agencies and direct clients business (external and internal communication, optimisation, reporting, post-campaigns analysis/review), identifying growth and upsell opportunities that contribute to regional revenue target * Partner closely with internal teams on day-to-day operational processes and larger, high-impact strategic improvements * Analyse campaign performance data and provide optimisation recommendations to ensure client satisfaction and renewal Come join us. https://www.sojern.com/careers/



Lagardère Publicité

• France
• Advertising Services
• 1 - 100 Employee

• TRADER MEDIA & TRAFFIC MANAGER

  • Sep 2016 - Nov 2018

  Levallois-Perret - Programmatic set up of the Lagardere websites Portfolio (Doctissimo, Routard, Public, Parismatch, JDD, Europe 1, Gulli, etc.) : blacklists, Hard & Soft floors, custom categories (Appnexus) - Deals ID set up, follow up and recommendations - Investment analyses (open auction & Deals) and reports to optimize our global revenue - Sales objectives : meetings with media agencies and Trading Desks - Set up of display, mobile and video premium campaigns (with IOs) on Appnexus… Show more - Programmatic set up of the Lagardere websites Portfolio (Doctissimo, Routard, Public, Parismatch, JDD, Europe 1, Gulli, etc.) : blacklists, Hard & Soft floors, custom categories (Appnexus) - Deals ID set up, follow up and recommendations - Investment analyses (open auction & Deals) and reports to optimize our global revenue - Sales objectives : meetings with media agencies and Trading Desks - Set up of display, mobile and video premium campaigns (with IOs) on Appnexus adserver - Check of all the campaign elements (creative, tracking, redirects, IAS, Tags...) - Debug solutions (keywords, called tags and creative, inspector, campaigns doctor) - Follow up, optimizations, reports, analyses and recommendations for the next campaigns Show less



IGNITION ONE

• MEDIA TRADER

  • Apr 2016 - Sep 2016

  Région de Paris, France - In charge of Display, Mobile and Video programmatic campaigns: Trafficking, DSP set up (prospecting & Retargeting), buying, follow up, optimizations according to the client KPI - In charge of Publisher partnerships with Media & Data Private Deals development - Elaboration of client reports with data analysis and optimization proposals - Client relationships and rebooking objective



AdUX

• France
• Technology, Information and Internet
• 200 - 300 Employee

• PROGRAMMATIC ACCOUNT MANAGER

  • May 2015 - Apr 2016

  Région de Paris, France - In charge of the programmatic campaigns (Display, Video, Mobile): recommendations, deals ID set up - Set up on the SSP Partners platforms (Appnexus, Rubicon, Liverail and SmartAdserver) - Data Management: recommendations, programming, and reporting of Data segments on Krux DMP - Monitoring sold campaigns (delivery, performances, checking, adjustment etc) - Technical developments follow up (tagging tabs, mapping websites etc) - Analyse and optimize campaigns, inventory, formats… Show more - In charge of the programmatic campaigns (Display, Video, Mobile): recommendations, deals ID set up - Set up on the SSP Partners platforms (Appnexus, Rubicon, Liverail and SmartAdserver) - Data Management: recommendations, programming, and reporting of Data segments on Krux DMP - Monitoring sold campaigns (delivery, performances, checking, adjustment etc) - Technical developments follow up (tagging tabs, mapping websites etc) - Analyse and optimize campaigns, inventory, formats and revenues - Development of the business offer - Support for the buyers (DSP / Trading desks) and for our sales Show less



Omnicom Media Group France

• France
• Advertising Services
• 1 - 100 Employee

• DIGITAL BUSINESS EXECUTIVE

  • Jan 2014 - May 2015

  Région de Paris, France Monitored budgets: 9.3 M€ : Branding & Performance / Online & Offline campaigns 1 M€ : 100% Performance / Online campaigns 100/150K€ : 100% Branding / Online campaigns Branding & Performance digital campaigns Management Piloted levers: Display, RTB, Mobile / Tablet, Search, Affiliates, Emailing, Social networks Offline campaigns management: TV, Print, DOOH, Radio Full monitoring of campaigns (from the strategies to the operational activities to the… Show more Monitored budgets: 9.3 M€ : Branding & Performance / Online & Offline campaigns 1 M€ : 100% Performance / Online campaigns 100/150K€ : 100% Branding / Online campaigns Branding & Performance digital campaigns Management Piloted levers: Display, RTB, Mobile / Tablet, Search, Affiliates, Emailing, Social networks Offline campaigns management: TV, Print, DOOH, Radio Full monitoring of campaigns (from the strategies to the operational activities to the billing) Campaigns review and analyses for each digital levers In charge of recommendation strategies to optimize the next campaigns Show less



Groupe Caisse des Dépôts

• France
• Government Administration
• 700 & Above Employee

• Event Communication Manager

  • Aug 2013 - Oct 2013

  Région de Paris, France Events development, organization and overview: congresses, exhibitions network days, cultural and sports events Budget overview, professional relationship with internal and external suppliers Participation of company promotional policy: advertising and client presents



Groupe Caisse des Dépôts

• France
• Government Administration
• 700 & Above Employee

• Event Communication Manager

  • Sep 2011 - Jan 2012

  Région de Paris, France Events development, organization and overview: congresses, exhibitions network days, cultural and sports events Budget overview, professional relationship with internal and external suppliers Participation of company promotional policy: advertising and client presents



PARTIR VISITEURS

• Sales Manager (work-study contract)

  • Sep 2009 - Aug 2011

  Région de Paris, France Prospecting and surveys to create new business opportunities Development of travel projects & internal and external events (Team Building, Exhibitions etc)



Associations : GETMORE et INSEEC FOOT

• Event Planner (student position)

  • Sep 2008 - Sep 2010

  Région de Paris, France Organization & Management of events: student exhibitions, Sport (soccer tournaments), charity and Entertaining events



International

• OTHER INTERNATIONAL EXPERIENCES (internships & student positions)

  • May 2007 - Aug 2010

  INTERNATIONAL 1- SALES MANAGER (June 2010 - August 2010) Hortensia company in Vietnam (www.hortensiavn.net) Prospecting, hotels search and sight assessment elaboration 2- GO Village (Summers 2007 - 2008 - 2009) Club Mediterranean Resort in Turkey and Greece (http://www.clubmed.fr) Events planner focused on customers satisfaction, organization of meetings, seminaries 3-Event planner assistant (May 2007 - July, 2007) Medical Service company in Spain… Show more 1- SALES MANAGER (June 2010 - August 2010) Hortensia company in Vietnam (www.hortensiavn.net) Prospecting, hotels search and sight assessment elaboration 2- GO Village (Summers 2007 - 2008 - 2009) Club Mediterranean Resort in Turkey and Greece (http://www.clubmed.fr) Events planner focused on customers satisfaction, organization of meetings, seminaries 3-Event planner assistant (May 2007 - July, 2007) Medical Service company in Spain (http://www.medicalservice.es/) Organiziation of medical exhibitions, surgical products sales Show less



Club Med

• France
• Hospitality
• 700 & Above Employee

• Quality Department Manager (internship)

  • Dec 2008 - Jan 2009

  Région de Paris, France - Customer surveys analysis (weekly and monthly reports) - Services audit (quality problematic)