LaDonna is an inspirational thinker, leader and, of course, writer. I can truly say that I learn something each time I have a conversation with her. She's equally kind, forthright, passionate and encouraging. We worked closely together for a couple years and since then I've recommended her multiple times for copy writing work. She's reliable and deadline driven, and can whip up very thoughtful copy efficiently. Her love of words shines through in ever line, and reading her work challenges me to improve my own writing.

At Tea Collection I had the pleasure of working with LaDonna in her role as creative director of copy. One of the things I came to appreciate the most about LaDonna is her approach to teamwork. LaDonna not only comes fully prepared with many creative ideas of her own but also an ability to truly listen to the perspectives of others, willing to do so before sharing her own. This consistently elevated the quality of a team’s work product as it incorporated many perspectives shared by empowered individuals. Importantly, LaDonna has the crucial ability to develop a strong brand identity and share it across channels and with different types of customers. An example of this is the differentiated strategy she developed for speaking to customers in our baby-focused catalogs, which came to be some of our strongest performing marketing materials. She understood that our baby customers had very different needs than our older kid customers and included both new parents and gift-givers. These insights drove her strategy to begin with a broader brand introduction for those customers just getting to know Tea blended with product copy that educated customers on what they should be looking for in making their purchase decisions. I’m lucky to have gotten the opportunity to partner with LaDonna and cannot recommend her more highly.

LaDonna is an inspirational thinker, leader and, of course, writer. I can truly say that I learn something each time I have a conversation with her. She's equally kind, forthright, passionate and encouraging. We worked closely together for a couple years and since then I've recommended her multiple times for copy writing work. She's reliable and deadline driven, and can whip up very thoughtful copy efficiently. Her love of words shines through in ever line, and reading her work challenges me to improve my own writing.

At Tea Collection I had the pleasure of working with LaDonna in her role as creative director of copy. One of the things I came to appreciate the most about LaDonna is her approach to teamwork. LaDonna not only comes fully prepared with many creative ideas of her own but also an ability to truly listen to the perspectives of others, willing to do so before sharing her own. This consistently elevated the quality of a team’s work product as it incorporated many perspectives shared by empowered individuals. Importantly, LaDonna has the crucial ability to develop a strong brand identity and share it across channels and with different types of customers. An example of this is the differentiated strategy she developed for speaking to customers in our baby-focused catalogs, which came to be some of our strongest performing marketing materials. She understood that our baby customers had very different needs than our older kid customers and included both new parents and gift-givers. These insights drove her strategy to begin with a broader brand introduction for those customers just getting to know Tea blended with product copy that educated customers on what they should be looking for in making their purchase decisions. I’m lucky to have gotten the opportunity to partner with LaDonna and cannot recommend her more highly.

LaDonna is an inspirational thinker, leader and, of course, writer. I can truly say that I learn something each time I have a conversation with her. She's equally kind, forthright, passionate and encouraging. We worked closely together for a couple years and since then I've recommended her multiple times for copy writing work. She's reliable and deadline driven, and can whip up very thoughtful copy efficiently. Her love of words shines through in ever line, and reading her work challenges me to improve my own writing.

At Tea Collection I had the pleasure of working with LaDonna in her role as creative director of copy. One of the things I came to appreciate the most about LaDonna is her approach to teamwork. LaDonna not only comes fully prepared with many creative ideas of her own but also an ability to truly listen to the perspectives of others, willing to do so before sharing her own. This consistently elevated the quality of a team’s work product as it incorporated many perspectives shared by empowered individuals. Importantly, LaDonna has the crucial ability to develop a strong brand identity and share it across channels and with different types of customers. An example of this is the differentiated strategy she developed for speaking to customers in our baby-focused catalogs, which came to be some of our strongest performing marketing materials. She understood that our baby customers had very different needs than our older kid customers and included both new parents and gift-givers. These insights drove her strategy to begin with a broader brand introduction for those customers just getting to know Tea blended with product copy that educated customers on what they should be looking for in making their purchase decisions. I’m lucky to have gotten the opportunity to partner with LaDonna and cannot recommend her more highly.